Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skills you'll gain: Software Development Life Cycle, User Story, Software Architecture, Agile Software Development, Scrum (Software Development), Sprint Retrospectives, DevOps, Kanban Principles, Software Design, Information Technology, Computer Hardware, Sprint Planning, Agile Product Development, Software Development Methodologies, Agile Methodology, Agile Project Management, Team Building, Risk Management, Leadership, Communication
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Software Development Life Cycle, Stakeholder Engagement, Software Architecture, Agile Software Development, Scrum (Software Development), Project Management Life Cycle, Resource Management, Peer Review, Earned Value Management, Stakeholder Management, Agile Methodology, Project Risk Management, Team Motivation, Project Management, Information Technology, Risk Management, Interviewing Skills, Agile Project Management, Leadership, Communication
Beginner · Professional Certificate · 3 - 6 Months

University of California, Davis
Skills you'll gain: Surveys, Survey Creation, Focus Group, Quantitative Research, Qualitative Research, Data Synthesis, Market Research, Proposal Writing, Data Storytelling, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Marketing, Statistical Methods, Research Methodologies, Data Analysis, Data Visualization Software, Market Analysis, Business Research
Beginner · Specialization · 3 - 6 Months

Creo Incubator
Skills you'll gain: Go To Market Strategy, Growth Strategies, Value Propositions, Competitive Analysis, Product Development, Market Analysis, Customer Analysis, User Experience, Marketing Strategies, Target Market, Product Marketing, Data-Driven Decision-Making, Market Opportunities, Business Strategy, Marketing Channel, Cost Estimation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Storyboarding, Wireframing, Information Architecture, Figma (Design Software), User Story, User Experience Design, User Centered Design, Prototyping, User Interface (UI), Usability, Mockups, Persona (User Experience), User Flows
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Research, Cascading Style Sheets (CSS), User Experience Design, User Experience, Design Research, Linux Commands, Usability, Debugging, User Interface (UI), Software Versioning, Software Visualization, Web Content Accessibility Guidelines, Pseudocode, JavaScript Frameworks, User Interface and User Experience (UI/UX) Design, Javascript, Web Applications, Event-Driven Programming, Unit Testing, Application Programming Interface (API)
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

SkillsBooster Academy
Skills you'll gain: Generative AI, AI Product Strategy, Brand Strategy, Content Creation, Business Communication, Storytelling, Media Production, Brand Awareness, Social Media Content, Digital Design, Business Ethics, Marketing Communications, Creative Thinking, Influencing, Business Transformation, Entrepreneurship, Creative Problem-Solving, Media and Communications, Customer Engagement, Digital Marketing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Client Services, Loyalty Programs, Customer Retention, E-Commerce, Brand Loyalty, Customer Relationship Management, Customer Engagement, Digital Marketing, Product Improvement, Web Analytics and SEO, Marketing Analytics, Performance Analysis, Customer Insights, Portfolio Management, Presentations, Generative AI Agents, Key Performance Indicators (KPIs), Business Metrics
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Customer Analysis, Data-Driven Decision-Making, Descriptive Analytics, Marketing Analytics, Predictive Analytics, Customer Insights, Business Analytics, Analytics, Consumer Behaviour, Process Optimization, Data Collection, Regression Analysis, Market Research
Mixed · Course · 1 - 3 Months

Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction
Intermediate · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Matplotlib, Network Analysis, Social Network Analysis, Feature Engineering, Data Visualization, Pandas (Python Package), Data Visualization Software, Interactive Data Visualization, Model Evaluation, Scientific Visualization, Applied Machine Learning, Supervised Learning, Text Mining, Visualization (Computer Graphics), Data Manipulation, NumPy, Graph Theory, Data Preprocessing, Natural Language Processing, Python Programming
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Responsible AI, Google Gemini, LLM Application, AI Enablement, AI Product Strategy, Stakeholder Analysis
Intermediate · Specialization · 1 - 3 Months