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  • Marketing Management

Marketing Management Courses

Marketing management courses can help you learn strategic planning, market analysis, brand development, and customer relationship management. You can build skills in digital marketing tactics, campaign management, and data analytics to measure campaign effectiveness. Many courses introduce tools like Google Analytics, CRM software, and social media platforms, showing how these resources can enhance your marketing strategies and improve engagement with target audiences.


Popular Marketing Management Courses and Certifications


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    Coursera

    Change Management Training for Leaders

    Skills you'll gain: Change Management, Organizational Change, Management Training And Development, Leadership Studies, Business Transformation, Persuasive Communication, Strategic Leadership, Organizational Leadership, Stakeholder Communications, Empathy, Communication, Professional Development, Emotional Intelligence, Team Motivation, Adaptability, Team Management, Resilience

    Intermediate Ā· Course Ā· 1 - 4 Weeks

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    Real Madrid Graduate School Universidad Europea

    Estrategias e innovación en marketing deportivo

    Skills you'll gain: Brand Management, Customer Engagement, Event Planning, Marketing, Strategic Communication, Storytelling, Marketing Strategy and Techniques, E-Commerce, Sustainability Reporting, Global Marketing, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Contract Management, Digital Marketing, Corporate Strategy, Virtual Teams, Influencing, Blockchain, Game Theory, Cross Platform Development

    Beginner Ā· Course Ā· 1 - 4 Weeks

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    University of Maryland, College Park

    Sports Marketing and Today's College Athlete

    Skills you'll gain: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Brand Management, Brand Marketing, Legal Strategy, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, Case Studies

    Beginner Ā· Course Ā· 1 - 4 Weeks

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    University of Alberta

    Introduction to Software Product Management

    Skills you'll gain: Agile Software Development, Agile Methodology, Requirements Analysis, Software Development, Requirements Management, Product Management, Software Engineering, Project Planning, Process Development, Project Management

    4.6
    Rating, 4.6 out of 5 stars
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    7.8K reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

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    University of Colorado Boulder

    Project Management: Foundations and Initiation

    Skills you'll gain: Engineering Management, Team Leadership, Stakeholder Management, Team Management, Project Scoping, Leadership and Management, Resource Management, Team Building, Requirements Management, Stakeholder Analysis, Project Management, Project Management Life Cycle, Communication, Business Communication

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    958 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

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    Copenhagen Business School

    Strategic Management - Capstone Project

    Skills you'll gain: Case Studies, Plan Execution, Peer Review, Innovation, Business Planning, Project Implementation, Business Strategy, Competitive Analysis, Business Analysis, Strategic Thinking, Constructive Feedback, Strategic Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
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    379 reviews

    Mixed Ā· Course Ā· 1 - 3 Months

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    SkillsBooster Academy

    AI Agents 101: Tools for Marketing & Business

    Skills you'll gain: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization

    4.3
    Rating, 4.3 out of 5 stars
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    7 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

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    Coursera

    Best Practices for Marketing with Facebook Messenger

    Skills you'll gain: Facebook, Customer experience improvement, Customer Engagement, Personalized Service, Social Media Management, Social Media Campaigns, Social Media Marketing, Customer Relationship Building, Event Marketing, Customer Inquiries, Marketing, Communication Strategies, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
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    13 reviews

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

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    University of Colorado Boulder

    Unsupervised Text Classification for Marketing Analytics

    Skills you'll gain: Unsupervised Learning, Unstructured Data, Applied Machine Learning, Marketing Analytics, Text Mining, Deep Learning, Model Evaluation, Machine Learning, JSON, Data Processing, Natural Language Processing, Data Preprocessing, Exploratory Data Analysis, Data Visualization, Python Programming

    Build toward a degree

    Intermediate Ā· Course Ā· 1 - 3 Months

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    University of Pennsylvania

    Removing Barriers to Change

    Skills you'll gain: Influencing, Persuasive Communication, Organizational Change, Change Management, Overcoming Obstacles, Cognitive flexibility, Behavioral Economics, Decision Making, Critical Thinking

    4.9
    Rating, 4.9 out of 5 stars
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    472 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

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    The University of North Carolina at Chapel Hill

    Research Data Management and Sharing

    Skills you'll gain: Data Sharing, Data Management, Data Storage, File Management, Data Security, Information Management, Data Strategy, Metadata Management, Records Management, Data Governance, Data Integrity, Data Literacy, Information Privacy, Version Control

    4.7
    Rating, 4.7 out of 5 stars
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    744 reviews

    Mixed Ā· Course Ā· 1 - 3 Months

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    Starweaver

    Hotel Digital Marketing and Social Media Strategy

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Social Media, Digital Media Strategy, Content Creation, Social Media Content, Search Engine Optimization, Social Media Strategy, Guest Relations, Hospitality, Web Analytics and SEO, Digital Marketing, Storytelling, Instagram, Key Performance Indicators (KPIs), Customer Engagement

    3.8
    Rating, 3.8 out of 5 stars
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    23 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing management courses

  • Change Management Training for Leaders:Ā Coursera
  • Estrategias e innovación en marketing deportivo:Ā Real Madrid Graduate School Universidad Europea
  • Sports Marketing and Today's College Athlete:Ā University of Maryland, College Park
  • Introduction to Software Product Management:Ā University of Alberta
  • Project Management: Foundations and Initiation:Ā University of Colorado Boulder
  • Strategic Management - Capstone Project:Ā Copenhagen Business School
  • AI Agents 101: Tools for Marketing & Business:Ā SkillsBooster Academy
  • Best Practices for Marketing with Facebook Messenger:Ā Coursera
  • Unsupervised Text Classification for Marketing Analytics:Ā University of Colorado Boulder
  • Removing Barriers to Change:Ā University of Pennsylvania

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Strategic Management (10)
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Business Strategy (6)

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