Copywriting courses can help you learn persuasive writing techniques, audience analysis, brand voice development, and SEO strategies. You can build skills in crafting compelling headlines, structuring engaging content, and optimizing text for digital platforms. Many courses introduce tools like Google Analytics for tracking engagement, Grammarly for editing, and various content management systems to streamline your writing process.

Michigan State University
Skills you'll gain: Game Design, Peer Review, Storytelling, Video Game Development, Writing, Content Creation, Creative Thinking, Active Listening, Constructive Feedback, Storyboarding
Beginner · Course · 1 - 3 Months

Wesleyan University
Skills you'll gain: Journals
Beginner · Course · 1 - 4 Weeks

Rice University
Skills you'll gain: Engineering Documentation, Concision, Electronic Media, Report Writing, Writing, Engineering Management, Technical Documentation, Editing, Collaboration, Professionalism, Communication, Planning
Beginner · Course · 1 - 3 Months

University of Cape Town
Skills you'll gain: Writing, Culture, Liberal Arts, Editing, Cultural Diversity, Peer Review, Proofreading, Research, Sociology, Style Guides, Creativity, Learning Strategies
Beginner · Course · 1 - 4 Weeks

Tsinghua University
Skills you'll gain: Cultural Diversity, Culture, English Language, Literacy, Writing, Interpersonal Communications, Grammar, Vocabulary
Intermediate · Course · 1 - 3 Months
Universidade de São Paulo
Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Digital Marketing, Content Strategy, Web Analytics, Marketing, AI Personalization, User Research, Competitive Analysis, Social Media, User Experience
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Lesson Planning, Peer Review, Editing, Student-Centred Learning, Teaching, Writing, Writing and Editing, Syllabus Development, Instructional Strategies, Literacy, Student Engagement, Developing Training Materials, Storytelling, Empowerment, Course Development, Mentorship, Language Competency, Creativity, Case Studies, Critical Thinking
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Customer Retention, Customer Relationship Management, E-Commerce, Performance marketing, Email Automation, Marketing
Beginner · Professional Certificate · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Business Writing, Business Correspondence, Business Communication, Writing, Presentations, Report Writing, Communication, Grammar, Oral Expression, Writing and Editing, Technical Writing, Persuasive Communication, Editing, Graphic Design, Organizational Skills
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Grammar
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Storytelling, Instagram, Copywriting, Content Creation, Drive Engagement, Concision, Social Media Content, Editing, Writing
Beginner · Course · 1 - 4 Weeks