• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • P

    Packt

    The Product Manager's Guide to Product Portfolio Strategy

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Portfolio Management, Product Management, Portfolio Risk, Strategic Prioritization, Case Studies, Performance Metric, Business Strategy, Growth Strategies, Business Metrics, Market Share, Performance Measurement, Strategic Decision-Making, Product Development, Market Opportunities, Risk Mitigation

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Practical Guide to Mastering C++ Smart Pointers - Part 02

    Skills you'll gain: Memory Management, C++ (Programming Language), Objective-C (Programming Language), System Programming, Object Oriented Programming (OOP), File I/O, Debugging, File Management

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    IAPP AIGP Complete Training – AI Governance Mastery

    Skills you'll gain: Responsible AI, Governance, Data Governance, Law, Regulation, and Compliance, Cyber Governance, AI Security, Regulation and Legal Compliance, Data Ethics, Compliance Management, Legal Risk, Case Studies, General Data Protection Regulation (GDPR), Risk Management, Governance Risk Management and Compliance, Risk Management Framework, Regulatory Compliance, Regulatory Requirements, Information Systems Security, Generative AI, Accountability

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado System

    Computer Security and Systems Management

    Skills you'll gain: Windows Servers, Computer Security, Linux Administration, Disaster Recovery, Authorization (Computing), Linux, Linux Servers, Microsoft Windows, Authentications, Operating System Administration, OSI Models, User Accounts, Group Policy, Security Management, Ubuntu, System Monitoring, Cyber Security Policies, IT Management, Systems Administration, Cybersecurity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • A

    Automatic Data Processing, Inc. (ADP)

    HR Fundamentals: The Building Blocks of HCM

    Skills you'll gain: Human Capital, Human Resources, Human Resource Strategy, Human Resource Management, Human Resources Management and Planning, Workforce Management, Workforce Planning, Talent Management, Employee Retention, Full Cycle Recruitment, People Analytics, Benefits Administration, Employee Engagement, Payroll, Employee Onboarding, Payroll Administration, Benefits Enrollment Processes, Data-Driven Decision-Making, Professional Development, Data Analysis

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Forex Markets, Pricing & Risk Management

    Skills you'll gain: Derivatives, International Finance, Futures Exchange, Risk Management Framework, Financial Trading, Financial Market, Risk Management, Financial Management, Credit Risk, Financial Systems, Blockchain, Digital Assets, Market Dynamics, Arbitration, Business Mathematics

    Mixed · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

    Skills you'll gain: Digital Brand Strategy, Marketing Strategies, Search Engine Marketing, Digital Marketing, Direct Marketing, Content Marketing, Keyword Research, Digital Media Strategy, Strategic Marketing, Digital Marketing Campaigns, Web Analytics and SEO, Social Media Campaigns, Search Engine Optimization, Data-Driven Marketing, Content Strategy, Marketing Planning, Social Media Marketing, Social Media Strategy, Online Advertising, Social Media

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Cost Accounting and Profit Optimization

    Skills you'll gain: Variance Analysis, Production Planning, Management Accounting, Inventory Control, Inventory Management, Financial Statement Analysis, Cost Accounting, Cost Control, Profit and Loss (P&L) Management, Inventory Management System, Income Statement, Production Process, Production Management, Financial Statements, Operating Cost, Cost Benefit Analysis, Cost Management, Gross Profit, Corporate Finance, Finance

    Beginner · Specialization · 3 - 6 Months

  • P

    Packt

    AI Integration & Platform Optimization in Advanced Fabric

    Skills you'll gain: Data Architecture, Data Security, Microsoft Azure, Computing Platforms, Collaborative Software, Software Architecture, Cloud Security, Information Systems Security, Data Infrastructure, Systems Architecture, Data Management, Capacity Management, Database Architecture and Administration, AI Enablement, Data Governance, AI Integrations, Data Presentation, Role-Based Access Control (RBAC), Machine Learning, Data Analysis

    Advanced · Course · 1 - 3 Months

  • M

    Microsoft

    Microsoft AI-Powered Sales & Relationship Management

    Skills you'll gain: Customer Retention, Sales Presentation, Prompt Engineering, Sales Process, Microsoft Copilot, Customer Success Management, Overcoming Objections, Needs Assessment, Sales Prospecting, Customer Relationship Management (CRM) Software, Sales Presentations, Prospecting and Qualification, Marketing Collateral, Lead Generation, Customer Relationship Management, Customer Analysis, Product Knowledge, Proposal Development, Sales, Business Development

    Intermediate · Specialization · 3 - 6 Months

  • G

    Google

    Troubleshooting and Debugging Techniques

    Skills you'll gain: Debugging, Technical Communication, Network Troubleshooting, Performance Tuning, Problem Management, Technical Documentation, System Monitoring, Capacity Management, Incident Management, Memory Management, Continuous Integration, Continuous Monitoring

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Introduction to Cybersecurity Essentials

    Skills you'll gain: Email Security, Cybersecurity, Hardening, Authorization (Computing), Cyber Attacks, Security Awareness, Security Controls, Threat Management, Encryption, Data Security, Identity and Access Management, Authentications, Application Security, Endpoint Security, Threat Detection, Cryptography, Malware Protection, Patch Management, Multi-Factor Authentication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

1…101102103…834

In summary, here are 10 of our most popular brand management courses

  • The Product Manager's Guide to Product Portfolio Strategy: Packt
  • Practical Guide to Mastering C++ Smart Pointers - Part 02: Packt
  • IAPP AIGP Complete Training – AI Governance Mastery: Packt
  • Computer Security and Systems Management: University of Colorado System
  • HR Fundamentals: The Building Blocks of HCM: Automatic Data Processing, Inc. (ADP)
  • Forex Markets, Pricing & Risk Management: EDUCBA
  • Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World: University of Illinois Urbana-Champaign
  • Cost Accounting and Profit Optimization: EDUCBA
  • AI Integration & Platform Optimization in Advanced Fabric: Packt
  • Microsoft AI-Powered Sales & Relationship Management: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok