Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Northwestern University
Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media, Customer Engagement, Social Media Analytics, Customer Relationship Building, Marketing, Driving engagement, Professional Networking, Data-Driven Marketing, Digital Transformation, Target Market, Target Audience, Community Development, Peer Review
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Prioritization, Goal Setting, Target Market, Business Planning, Smart Goals, Business Priorities, Business Strategy, Marketing Strategies, Entrepreneurship, Marketing Channel, Revenue Management, Business Strategies, Marketing Planning, Strategic Thinking, Plan Execution, Decision Making
Beginner · Course · 1 - 4 Weeks

University of Leeds
Skills you'll gain: Resource Allocation, Production Planning, Graph Theory, Data-Driven Decision-Making, Production Schedule, Decision Making, Mathematical Modeling, Network Planning And Design, Mathematical Software, Model Optimization, Computational Logic, Algorithms, Cryptography
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Meta Ads Manager, Advertising Campaigns, Advertising, Online Advertising, Social Media Management, Social Media, Campaign Management, Resource Allocation, Social Media Marketing, Resource Management, User Provisioning, Digital Marketing Tools, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Conversion Funnel Analysis, Digital Analysis, Data Collection, Data-Driven Marketing, Data Quality, grep, Business Reporting, Data Validation, Data Capture, Campaign Planning, Event Monitoring, Marketing Channel
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Insights, Marketing Effectiveness, Data-Driven Marketing, Marketing Budgets, Spreadsheet Software, Return On Investment, Customer Relationship Management, Customer Retention, Marketing Strategies, Target Audience, Data-Driven Decision-Making, Data Transformation, Growth Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Leadership Development, Leadership, Professional Development, Conflict Management, Interpersonal Communications, Communication Strategies, Strategic Leadership, People Management, Communication, Behavior Management, Business Communication, Team Performance Management, Team Management, Corporate Communications, Internal Communications, Strategic Communication, Team Collaboration, Meeting Facilitation, Trustworthiness, Business Management
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Exploratory Data Analysis, Logistic Regression, Correlation Analysis, Applied Machine Learning, Model Evaluation, Data Modeling
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Pivot Tables And Charts, Advanced Analytics, Descriptive Statistics, Microsoft Excel, Descriptive Analytics, Data Import/Export, Spreadsheet Software, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Data Literacy, Statistics, Statistical Methods, Market Data, Small Data, Data Wrangling, Data Transformation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Collaborative Software, Journals, Organizational Skills, Productivity, Ability To Meet Deadlines, Document Management, Project Management, Personal Development, Query Languages
Beginner · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: Price Negotiation, Customer Retention, Selling Techniques, Sales Strategy, Product Strategy, Upselling, Entrepreneurship, Negotiation, Revenue Management, Coaching, Business Marketing, E-Commerce, Case Studies
Mixed · Course · 1 - 3 Months

Skills you'll gain: Business Intelligence, Data Warehousing, Business Intelligence Software, Dashboard, Dashboard Creation, Databases, Data Analysis, Interactive Data Visualization, Data-Driven Decision-Making, Analysis, Data Visualization Software
Beginner · Course · 1 - 4 Weeks