Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Saïd Business School, University of Oxford
Skills you'll gain: AI powered creativity, Generative AI, Generative Model Architectures, AI Product Strategy, Media Production, Content Creation, AI literacy, Creativity, Responsible AI, AI Integrations, Media Strategy, AI Workflows, Media and Communications, Content Strategy, Content Optimization, Content Management, Compliance Management, Marketing Communications, Digital Transformation, Marketing
Intermediate · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Building Information Modeling, Data Modeling, 3D Modeling, Computer-Aided Design, Engineering Practices, Construction Management, Civil Engineering, Mechanical Engineering, Information Management
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Surveys, Overcoming Objections, Market Research, Business Development, Decision Making, Closing (Sales), Strategic Partnership, Marketing Planning, Survey Creation, Rapport Building, Strategic Decision-Making, Marketing Psychology, B2B Sales, Decisiveness, Business Modeling, Revenue Management, Price Negotiation, Search Engine Optimization, E-Commerce, Entrepreneurship
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Google Analytics, Data-Driven Marketing, Conversion Funnel Analysis, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Google Ads, Web Analytics, Digital Analysis, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer Data Management, Email Marketing, Business Software, Customer Communications Management, Sales Pipelines, Dashboard, Account Management, Data Management, Customer Service, Marketing, Sales Operations, Team Building
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Influencing, Persuasive Communication, Leadership, Leadership Development, Professional Networking, Relationship Building, Public Speaking, Rapport Building, Decision Making, Communication, People Development, Tactfulness, Relationship Management, Social Skills, Trustworthiness, Independent Thinking, Organizational Structure
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Compliance Training, Compliance Management, Regulatory Compliance, Health Insurance Portability And Accountability Act (HIPAA) Compliance, General Data Protection Regulation (GDPR), Medical Privacy, Law, Regulation, and Compliance, Legal Risk, Information Privacy, Governance Risk Management and Compliance, Personally Identifiable Information, Regulatory Requirements, Regulation and Legal Compliance, Internal Communications, Procedure Development, Data Security, Continuous Monitoring, Health Information Management, Risk Management, Business Strategy
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Retrieval-Augmented Generation, Vector Databases, Applied Machine Learning, Metadata Management, LangChain, Document Management, Embeddings, LLM Application, Large Language Modeling, Data Management, Model Evaluation, AI Integrations, Data Pipelines, Application Programming Interface (API), Software Installation, Debugging
Intermediate · Course · 1 - 3 Months

Pragmatic AI Labs
Skills you'll gain: Google Cloud Platform, Data Pipelines, Rust (Programming Language), Google App Engine, Containerization, Cloud-Based Integration, Data Engineering, Cloud API, Cloud Engineering, Cloud Management, Multi-Cloud, Cloud Infrastructure, DevOps, Serverless Computing, MLOps (Machine Learning Operations), Cloud Services, Cloud Platforms, Cloud Storage, Cloud Security, Cloud Computing Architecture
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: AI Personalization, Machine Learning Methods, Fraud detection, Generative AI, Responsible AI, Data Ethics, Data Management, Data Strategy, People Analytics, HR Tech, Generative Model Architectures, AI Enablement, Human Resource Management, AI Product Strategy, Data Governance, Human Resources Management and Planning, Personalized Campaigns, Big Data, Machine Learning, Analytics
Beginner · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Interviewing Skills, Negotiation, Oral Expression, Telephone Skills, Presentations, Marketing Planning, Verbal Communication Skills, Concision, Public Speaking, Professional Development, Applicant Tracking Systems, English Language, Copywriting, Persuasive Communication, Strategic Marketing, Tactfulness, Business Writing, Intercultural Competence, Business Correspondence, Campaign Planning
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Data Structures, Algorithms, Python Programming, Computer Programming, Geometry, Data Manipulation, Data Management, Data Analysis, Applied Mathematics
Intermediate · Course · 1 - 3 Months