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  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • S

    Saïd Business School, University of Oxford

    AI and Creativity

    Skills you'll gain: AI powered creativity, Generative AI, Generative Model Architectures, AI Product Strategy, Media Production, Content Creation, AI literacy, Creativity, Responsible AI, AI Integrations, Media Strategy, AI Workflows, Media and Communications, Content Strategy, Content Optimization, Content Management, Compliance Management, Marketing Communications, Digital Transformation, Marketing

    Intermediate · Course · 1 - 3 Months

  • N

    National Taiwan University

    BIM Fundamentals for Engineers

    Skills you'll gain: Building Information Modeling, Data Modeling, 3D Modeling, Computer-Aided Design, Engineering Practices, Construction Management, Civil Engineering, Mechanical Engineering, Information Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2K reviews

    Beginner · Course · 1 - 3 Months

  • A

    Alex Genadinik

    Business Models And Monetization Masterclass To Grow Revenue

    Skills you'll gain: Surveys, Overcoming Objections, Market Research, Business Development, Decision Making, Closing (Sales), Strategic Partnership, Marketing Planning, Survey Creation, Rapport Building, Strategic Decision-Making, Marketing Psychology, B2B Sales, Decisiveness, Business Modeling, Revenue Management, Price Negotiation, Search Engine Optimization, E-Commerce, Entrepreneurship

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Google Analytics: Reports & Traffic Analysis

    Skills you'll gain: Google Analytics, Data-Driven Marketing, Conversion Funnel Analysis, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Google Ads, Web Analytics, Digital Analysis, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Introduction to CRM with HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer Data Management, Email Marketing, Business Software, Customer Communications Management, Sales Pipelines, Dashboard, Account Management, Data Management, Customer Service, Marketing, Sales Operations, Team Building

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Michigan

    Influencing People

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Leadership Development, Professional Networking, Relationship Building, Public Speaking, Rapport Building, Decision Making, Communication, People Development, Tactfulness, Relationship Management, Social Skills, Trustworthiness, Independent Thinking, Organizational Structure

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Regulatory Compliance

    Skills you'll gain: Compliance Training, Compliance Management, Regulatory Compliance, Health Insurance Portability And Accountability Act (HIPAA) Compliance, General Data Protection Regulation (GDPR), Medical Privacy, Law, Regulation, and Compliance, Legal Risk, Information Privacy, Governance Risk Management and Compliance, Personally Identifiable Information, Regulatory Requirements, Regulation and Legal Compliance, Internal Communications, Procedure Development, Data Security, Continuous Monitoring, Health Information Management, Risk Management, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.9K reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Chroma Database Mastery

    Skills you'll gain: Retrieval-Augmented Generation, Vector Databases, Applied Machine Learning, Metadata Management, LangChain, Document Management, Embeddings, LLM Application, Large Language Modeling, Data Management, Model Evaluation, AI Integrations, Data Pipelines, Application Programming Interface (API), Software Installation, Debugging

    Intermediate · Course · 1 - 3 Months

  • P

    Pragmatic AI Labs

    Rust on GCP

    Skills you'll gain: Google Cloud Platform, Data Pipelines, Rust (Programming Language), Google App Engine, Containerization, Cloud-Based Integration, Data Engineering, Cloud API, Cloud Engineering, Cloud Management, Multi-Cloud, Cloud Infrastructure, DevOps, Serverless Computing, MLOps (Machine Learning Operations), Cloud Services, Cloud Platforms, Cloud Storage, Cloud Security, Cloud Computing Architecture

    Beginner · Course · 1 - 3 Months

  • Status: Top AI Program
    Top AI Program
    U

    University of Pennsylvania

    AI For Business

    Skills you'll gain: AI Personalization, Machine Learning Methods, Fraud detection, Generative AI, Responsible AI, Data Ethics, Data Management, Data Strategy, People Analytics, HR Tech, Generative Model Architectures, AI Enablement, Human Resource Management, AI Product Strategy, Data Governance, Human Resources Management and Planning, Personalized Campaigns, Big Data, Machine Learning, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Maryland, College Park

    Interviewing and Resume Writing in English

    Skills you'll gain: Interviewing Skills, Negotiation, Oral Expression, Telephone Skills, Presentations, Marketing Planning, Verbal Communication Skills, Concision, Public Speaking, Professional Development, Applicant Tracking Systems, English Language, Copywriting, Persuasive Communication, Strategic Marketing, Tactfulness, Business Writing, Intercultural Competence, Business Correspondence, Campaign Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    769 reviews

    Intermediate · Specialization · 3 - 6 Months

  • P

    Packt

    Intermediate Data Structures & Algorithmic Patterns

    Skills you'll gain: Data Structures, Algorithms, Python Programming, Computer Programming, Geometry, Data Manipulation, Data Management, Data Analysis, Applied Mathematics

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular search engine marketing courses

  • AI and Creativity: Saïd Business School, University of Oxford
  • BIM Fundamentals for Engineers: National Taiwan University
  • Business Models And Monetization Masterclass To Grow Revenue: Alex Genadinik
  • Google Analytics: Reports & Traffic Analysis: Coursera
  • Introduction to CRM with HubSpot: Coursera
  • Influencing People: University of Michigan
  • Regulatory Compliance: University of Pennsylvania
  • Chroma Database Mastery: Coursera
  • Rust on GCP: Pragmatic AI Labs
  • AI For Business: University of Pennsylvania

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