Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Skills you'll gain: Customer Insights, User Feedback, Customer Analysis, Customer experience improvement, Data Sharing, Business Research, User Accounts, Content Creation, Registration
Beginner · Guided Project · Less Than 2 Hours
University of Pennsylvania
Skills you'll gain: Customer Analysis, Branding, Marketing Strategies, Marketing, Strategic Marketing, Brand Marketing, Go To Market Strategy, Marketing Planning, Brand Strategy, Marketing Strategy and Techniques, Brand Management, Product Marketing, Marketing Effectiveness, Customer Insights, Brand Loyalty, Target Market, Marketing Communications, Marketing Analytics, Target Audience, Promotional Strategies
Mixed · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Branding, Brand Management, Resource Allocation, Customer Analysis, Customer Insights, Predictive Analytics, Brand Strategy, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment, Statistical Methods
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data-Driven Marketing, Digital Brand Strategy, Digital Marketing Campaigns, Customer Engagement, Journey Mapping, Digital Marketing Tools, Direct Marketing, Driving engagement, Marketing Strategy and Techniques, Online Advertising, Digital Advertising, MarTech, Data Architecture, Strategic Marketing, Social Media Marketing, Consumer Behaviour, Customer Insights, Emerging Technologies, Experimentation, Data Visualization
Build toward a degree
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: People Analytics, Descriptive Analytics, Data-Driven Marketing, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Financial Statements, Human Resource Strategy, Financial Analysis, Marketing Analytics, Human Resources Management and Planning, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review, People Management
Beginner · Specialization · 3 - 6 Months

The Expert Academy
Skills you'll gain: Sales Management, Customer Insights, Customer Advocacy, Sales Strategy, Sales Enablement, Sales Development, Strategic Marketing, Customer Acquisition Management, Sales Process, Brand Marketing, Sales, Marketing Effectiveness, Sales Pipelines, Strategic Partnership, Growth Strategies, Brand Awareness, B2B Sales, Brand Management, Marketing Strategy and Techniques, Growth Mindedness
Intermediate · Course · 1 - 4 Weeks

ESSCA School of Management
Skills you'll gain: Journey Mapping, Design Thinking, Innovation, User Experience, Persona (User Experience), Ideation, Experience Design, User Research, User Centered Design, Customer experience improvement, UI/UX Strategy, Customer Insights, Customer Analysis, Needs Assessment, Generative AI
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: New Product Development, Product Management, Product Development, Agile Product Development, Innovation, Product Improvement, Ideation, Customer Analysis, Customer Insights, Design Thinking, Stakeholder Engagement, Stakeholder Communications, Customer Engagement, Product Requirements, Agile Methodology, Data-Driven Decision-Making, Stakeholder Management, Product Testing, Business Modeling
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Mediation, Customer Complaint Resolution, Root Cause Analysis, Conflict Management, Discussion Facilitation, Solution Design, AI literacy, Professionalism, Service Improvement, Customer Service, Customer experience improvement, Quality Improvement, Problem Solving, Decision Intelligence, Service Recovery, AI Enablement, Customer Analysis, Customer Insights, Customer Success Management, Customer Engagement
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Ideation, Innovation, Entrepreneurship, Risk Management, Risk Analysis, New Product Development, Business Strategies, Value Propositions, Brainstorming, Competitive Analysis, Business Modeling, Product Development, Customer Analysis, Customer Insights, Needs Assessment, Market Dynamics
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Content Marketing, Content Performance Analysis, Content Optimization, Marketing Strategy and Techniques, Goal Setting, Key Performance Indicators (KPIs), Search Engine Optimization, Brand Strategy, Content Scheduling, Strategic Marketing, Content Creation, Marketing Channel, Customer Insights, Writing and Editing, Writing, Selling Techniques, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Social Media Campaigns
Intermediate · Specialization · 3 - 6 Months

The Expert Academy
Skills you'll gain: Brand Marketing, Brand Strategy, Branding, Brand Loyalty, Brand Awareness, Brand Management, Strategic Marketing, Sales Strategy, Trustworthiness, Customer Retention, Customer experience improvement, Marketing Strategies, Marketing, Customer Advocacy, Customer Relationship Building, Marketing Strategy and Techniques, Customer Insights, Selling Techniques, Digital Brand Strategy, Business Strategy
Intermediate · Course · 1 - 4 Weeks