Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

University of Colorado Boulder
Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Target Market, Social Media, Driving engagement, Social Media Marketing, Competitive Analysis, Web Presence, Market Analysis, Marketing, Brand Management, Customer Engagement, Drive Engagement, Social Media Strategy, Integrated Marketing Communications, Newsletters, Performing Arts, Entrepreneurship
Intermediate · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Oral Expression, Sales Presentations, Graphic Design, Brainstorming, Verbal Communication Skills, Presentations, Communication, English Language, Marketing Materials, Advertising, Advertising Sales, Business Correspondence, Public Speaking, Persuasive Communication, Language Competency, Business Writing, Marketing Communications, Employee Surveys, Business Communication, Marketing
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Product Automation, Market Analysis, Prototyping
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Customer Analysis, Market Research, Generative Model Architectures, Data Preprocessing, Market Analysis, Data Analysis, Data Visualization Software, Consumer Behaviour, AI Integrations, Business Strategy, Business Planning
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, Target Market, User Research, Target Audience, Marketing, Marketing Planning, Financial Management, Marketing Strategies, Entrepreneurship, Customer Insights, Email Marketing, Business Development, Social Media Marketing, Interviewing Skills, Social Media, Product Improvement, Search Engine Optimization
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Product Planning, Target Market, Persona Development, Operational Performance Management, Target Audience, Market Opportunities, Systems Thinking, Business Modeling, Product Lifecycle Management, Customer Analysis, Operational Analysis, Entrepreneurship, Leadership and Management, Business Planning, Engineering Management, Market Analysis, People Management, New Product Development, Governance, Engineering
Build toward a degree
Beginner · Course · 1 - 3 Months

University of Glasgow
Skills you'll gain: Strategic Leadership, Business Leadership, Leadership Development, Organizational Leadership, Leadership, Leadership and Management, Strategic Thinking, Business Transformation, Strategic Decision-Making, Organizational Change, Innovation, Market Research, Corporate Strategy, Competitive Analysis, Business Strategy, Digital Transformation, Business, Business Management, Business Planning, Growth Strategies
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Request for Proposal, Document Management, Procurement, Strategic Sourcing, Purchasing, Supplier Management, Proposal Development, Proposal Writing, Vendor Management, Bidding, Market Research, Standard Operating Procedure, Data-Driven Decision-Making, Keyword Research, Decision Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Brand Awareness, Pivot Tables And Charts, Market Intelligence, Surveys, Marketing Analytics, Branding, Dashboard Creation, Google Analytics, Looker (Software), Business Intelligence, Stakeholder Communications, Market Research, Key Performance Indicators (KPIs), Financial Forecasting, Data Storytelling, Tableau Software, Power BI, Forecasting, Regression Analysis, SQL
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Market Opportunities, Marketing, Product Development, Brand Marketing, Product Marketing, Brand Management, Data-Driven Marketing, Market Analysis, Competitive Analysis, Strategic Marketing, Marketing Planning, Diversity Marketing, Marketing Communications, Branding, Media Strategy, Consumer Behaviour, Marketing Strategy and Techniques
Beginner · Course · 1 - 3 Months

Skills you'll gain: AI Personalization, Proposal Writing, Sales Presentations, Proposal Development, Sales Presentation, Sales Strategy, Storytelling, Presentations, Data Storytelling, Sales Process, Market Research, Data-Driven Decision-Making, Anthropic Claude, Microsoft PowerPoint, AI Integrations
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: CrewAI, AI Orchestration, AI Workflows, Agentic Workflows, Workflow Management, Generative AI Agents, AI Integrations, Business Process Automation, Tool Calling, Automation, LLM Application, Agentic systems, Decision Making, Process Improvement, Customer Service
Intermediate · Course · 1 - 4 Weeks