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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • I

    IIT Bombay

    Introduction to Business Management : Winning Externally

    Skills you'll gain: Customer Service, Advertising, Market Research, Branding, Value Propositions, Customer Relationship Building, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics Management, Order Delivery, Business Marketing, Supply Chain, Logistics, Customer Analysis, Marketing, Marketing Strategies, Selling Techniques, Communication

    4.9 stars, 18 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (18) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    International Marketing and Global Trade

    Skills you'll gain: Global Marketing, Intercultural Competence, Strategic Planning, Cultural Diversity, Cultural Sensitivity, Market Research, Market Analysis, Strategic Decision-Making, International Finance, Product Lifecycle Management, Diversity Awareness, Culture, Business Planning, Market Intelligence, Advertising, Branding, Strategic Marketing, Marketing Strategies, Consumer Behaviour, Business Development

    4.8 stars, 13 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (13) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    Generative AI for Marketers

    Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Personalized Campaigns, Content Creation, Marketing Operations, Marketing Analytics, Data-Driven Marketing, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Content Development and Management, Ideation, Data Analysis

    4.5 stars, 34 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (34) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Business Analysis with AI

    Skills you'll gain: Prompt Engineering, Data Ethics, Prompt Patterns, Business Analysis, Responsible AI, Process Analysis, Business Analytics, Data Analysis, Competitive Analysis, Market Research, Anthropic Claude, Generative AI, Business Communication, Gap Analysis, Stakeholder Communications, ChatGPT, Google Gemini, User Story, Forecasting, Decision Making

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Glasgow

    Shaping the Next Innovation Opportunity

    Skills you'll gain: Strategic Leadership, Business Leadership, Leadership Development, Organizational Leadership, Leadership, Leadership and Management, Business Transformation, Strategic Decision-Making, Organizational Change, Innovation, Market Research, Corporate Strategy, Competitive Analysis, Business Strategy, Digital Transformation, Business, Business Management, Business Planning, Growth Strategies

    5 stars, 6 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 5 (6) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Building Your Artistic Brand

    Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Target Market, Social Media, Driving engagement, Social Media Marketing, Competitive Analysis, Web Presence, Market Analysis, Marketing, Brand Management, Customer Engagement, Drive Engagement, Social Media Strategy, Integrated Marketing Communications, Newsletters, Performing Arts, Entrepreneurship

    4.8 stars, 12 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (12) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Enhancing Customer Insights with Generative AI

    Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Customer Analysis, Market Research, Generative Model Architectures, Data Preprocessing, Market Analysis, Data Analysis, Data Visualization Software, Consumer Behaviour, AI Integrations, Business Strategy, Business Planning

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Email Automation & AI

    Skills you'll gain: Personalized Campaigns, Data-Driven Marketing, Marketing Automation, HubSpot CRM, Marketing Strategies, Customer Analysis, Email Automation, Marketing Analytics, Email Marketing, Customer Retention, Customer Relationship Management (CRM) Software, Lead Generation, Prompt Engineering, Data-Driven Decision-Making, Customer Insights, ChatGPT, Market Research, AI Personalization, Campaign Management, Generative AI

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Supplier Sourcing and RFI/RFQ/RFP Execution

    Skills you'll gain: Request for Proposal, Document Management, Procurement, Strategic Sourcing, Purchasing, Supplier Management, Proposal Development, Proposal Writing, Vendor Management, Bidding, Market Research, Standard Operating Procedure, Data-Driven Decision-Making, Keyword Research, Decision Making

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Creating a Technology Startup Company

    Skills you'll gain: Product Planning, Target Market, Persona Development, Operational Performance Management, Target Audience, Market Opportunities, Systems Thinking, Business Modeling, Product Lifecycle Management, Customer Analysis, Operational Analysis, Entrepreneurship, Leadership and Management, Business Planning, Engineering Management, Market Analysis, People Management, New Product Development, Governance, Engineering

    4.7 stars, 15 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (15) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Brand Equity, Analytics & Marketing Intelligence

    Skills you'll gain: Surveys, Brand Awareness, Pivot Tables And Charts, Brand Management, Marketing Analytics, Branding, Dashboard Creation, Google Analytics, Looker (Software), Business Intelligence, Stakeholder Communications, Market Research, Key Performance Indicators (KPIs), Financial Forecasting, Data Storytelling, Tableau Software, Power BI, Forecasting, Regression Analysis, SQL

    Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    International Marketing Strategies and Global Trade

    Skills you'll gain: Global Marketing, Market Analysis, International Finance, Market Research, Consumer Behaviour, Market Intelligence, Marketing, Promotional Strategies, Culture, Business Management, Marketing Management, Strategic Marketing, Business Ethics, Market Opportunities, Marketing Planning, Legal Risk, Cultural Diversity, Marketing Strategies, Revenue Management, Economics

    5 stars, 13 reviews, Mixed, Course, 1 - 3 Months

    ★ 5 (13) · Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
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In summary, here are 10 of our most popular market research courses

  • Introduction to Business Management : Winning Externally: IIT Bombay
  • International Marketing and Global Trade: EDUCBA
  • Generative AI for Marketers: Microsoft
  • Business Analysis with AI: SkillsBooster Academy
  • Shaping the Next Innovation Opportunity: University of Glasgow
  • Building Your Artistic Brand: University of Colorado Boulder
  • Enhancing Customer Insights with Generative AI: Coursera
  • Email Automation & AI: Coursera
  • Supplier Sourcing and RFI/RFQ/RFP Execution: Coursera
  • Creating a Technology Startup Company: University of Colorado Boulder

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