Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Business Intelligence, Data Warehousing, Business Intelligence Software, Dashboard, Dashboard Creation, Databases, Data Analysis, Interactive Data Visualization, Data-Driven Decision-Making, Analysis, Data Visualization Software
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Brand Awareness, Branding, Brand Strategy, Style Guides, Brand Loyalty, Logo Design, Brand Marketing, Brand Management, Digital Design, Auditing, Typography, Digital Brand Strategy, Content Strategy, Graphic and Visual Design, Stakeholder Communications, Design Reviews, Case Studies, Report Writing, Consumer Behaviour
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Content Optimization, Web Analytics and SEO, Content Creation, Web Content, Search Engine Optimization, Performance Analysis, Digital Publishing, Content Marketing, Driving engagement, Content Management Systems, Web Analytics, Performance Measurement, Performance Metric, Performance Improvement, Data-Driven Marketing, Copywriting, Process Optimization, Benchmarking, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media, Customer Engagement, Social Media Analytics, Customer Relationship Building, Marketing, Driving engagement, Professional Networking, Data-Driven Marketing, Digital Transformation, Target Market, Target Audience, Community Development, Peer Review
Mixed · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Content Performance Analysis, Storytelling, Performance Measurement, Corporate Communications, Content Creation, ChatGPT, Brand Strategy, Copywriting, Driving engagement, Brand Marketing, Branding, Responsible AI, AI powered creativity, Prompt Engineering, Value Propositions, Brainstorming, Empathy & Emotional Intelligence
Mixed · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: Finance, Corporate Finance, Business Valuation, General Finance, Return On Investment, Financial Planning, Financial Acumen, Financial Management, Working Capital, Capital Budgeting, Financial Analysis, Cash Flows, Financial Services, Wealth Management, Investment Management, Investments, Risk Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Instagram, Visual Storytelling, Social Media Content, Animations, Social Media, Content Creation, Facebook, Storytelling, Social Media Marketing, Social Media Strategy, Shared Media, Graphical Tools, Graphics Software, Digital Design, Graphic Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Meta Ads Manager, Advertising Campaigns, Advertising, Online Advertising, Social Media Management, Social Media, Resource Allocation, Campaign Management, Social Media Marketing, Resource Management, User Provisioning, Digital Marketing Tools, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Presentations, Data Visualization, Corporate Communications, Data Storytelling, Sales Presentation, Data Sharing, Storytelling, Business Communication, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Brand Awareness, Data-Driven Marketing, Digital Advertising, Marketing Effectiveness, Advertising Campaigns, Digital Marketing Campaigns, Marketing Analytics, Advertising, Branding, Performance Analysis, Customer Insights, Business Research, Data-Driven Decision-Making, Survey Creation, Performance Measurement, Target Audience, Data Collection
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Social Media Marketing, Social Media Campaigns, Social Media Strategy, Social Media Content, Social Media, Facebook, Marketing Materials, Data Visualization, Graphic Design, Content Creation, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Event Marketing, Target Audience, Adobe Express, Marketing Materials, Promotional Materials, Goal Setting, Events and Conferences, Promotions and Campaigns, Campaign Planning, Promotional Strategies, Marketing Collateral, Community Outreach, Content Creation, Event Planning, Copywriting, Visual Design, Marketing Channel, Graphic Design, Branding, Strategic Partnership
Beginner · Course · 1 - 4 Weeks