Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Content Creation, Social Media Content, Social Media, Graphic Design, Marketing Design, Data Visualization, Shared Media, Content Marketing, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Emory University
Skills you'll gain: Finance, Corporate Finance, Business Valuation, General Finance, Return On Investment, Financial Planning, Financial Acumen, Financial Management, Working Capital, Capital Budgeting, Financial Analysis, Cash Flows, Financial Services, Wealth Management, Investment Management, Investments, Risk Analysis
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Generative Engine Optimization (GEO), Content Optimization, Digital Marketing Campaigns, Digital Marketing, Search Engine Optimization, ChatGPT, Content Development and Management, Web Content, Prioritization, Performance Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Automation, Conversion Funnel Analysis, Lead Generation, Customer Relationship Management (CRM) Software, Brand Awareness, Sales Pipelines, Customer Relationship Management, Marketing Effectiveness, Social Media, Branding, Performance Analysis, Social Media Analytics, Social Media Management, Data-Driven Marketing, Brand Management, Performance Measurement, Data Capture, Continuous Monitoring, Market Research
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Enablement, Business Marketing, Sales Prospecting, Business Strategy, Prospecting and Qualification, Sales Process, Key Performance Indicators (KPIs), Brainstorming, AI Integrations, Business Communication, Business Technologies, Human Resources Management and Planning, Workforce Planning, Team Building, Expense Management, Cost Reduction, Internal Communications, Customer Support
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Facebook, Social Media Marketing, Social Media Content, Social Media, Social Media Management, Advertising, Marketing Design, Data Visualization, Content Creation, Shared Media, Graphic Design, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Product Flow Diagram, Process Flow Diagrams, New Product Development, Go To Market Strategy, Product Development, Diagram Design, Product Improvement, Journey Mapping, Product Planning, Customer Analysis, Decision Intelligence, User Feedback, Customer experience improvement, Continuous Improvement Process, Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Product Management, Product Lifecycle Management, Technical Product Management, Product Planning, Product Marketing, Product Improvement, Product Strategy, Financial Statement Analysis, Profit and Loss (P&L) Management, Financial Analysis, Stakeholder Management, Product Development, People Management, Financial Acumen, Leadership Studies, Financial Statements, Leadership and Management, Stakeholder Engagement, Cost Benefit Analysis, Go To Market Strategy
Intermediate · Course · 1 - 3 Months

University of Leeds
Skills you'll gain: Resource Allocation, Production Planning, Graph Theory, Data-Driven Decision-Making, Production Schedule, Decision Making, Mathematical Modeling, Network Planning And Design, Mathematical Software, Model Optimization, Computational Logic, Algorithms, Cryptography
★ 4.8 (15) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Key Performance Indicators (KPIs), Dashboard, Stakeholder Communications, Data Storytelling, Microsoft Outlook, Dashboard Creation, Performance Measurement, Email Marketing, Google Analytics, Business Intelligence, Data-Driven Marketing, Stakeholder Engagement, Content Performance Analysis, Performance Metric, Performance Reporting, Business Metrics, A/B Testing, Campaign Management, Strategic Planning, Data Visualization
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Target Audience, Prioritization, Goal Setting, Target Market, Business Planning, Smart Goals, Business Priorities, Business Strategy, Marketing Strategies, Entrepreneurship, Marketing Channel, Revenue Management, Business Strategies, Marketing Planning, Strategic Thinking, Plan Execution, Decision Making
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Email Marketing, Campaign Management, Campaign Planning, Marketing Planning, Marketing Effectiveness, Promotional Materials, Target Audience, Promotions and Campaigns, Workflow Management, Direct Marketing
Beginner · Course · 1 - 4 Weeks