• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Designing the Organization

    Skills you'll gain: Organizational Structure, Governance, Organizational Strategy, Organizational Effectiveness, Organizational Change, Business Management, Innovation, Systems Thinking, Corporate Strategy, Strategic Thinking, Human Resource Strategy, Growth Strategies, Decision Making

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Applied Data Science with R

    Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Database Design, Shiny (R Package), Data Visualization, Data Wrangling, Dashboard, Exploratory Data Analysis, Relational Databases, Data Analysis, Ggplot2, Model Evaluation, Data Presentation, SQL, Plot (Graphics), Databases, Data Manipulation, Web Scraping, R Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Python for Genomic Data Science

    Skills you'll gain: Bioinformatics, Data Structures, Jupyter, Python Programming, Programming Principles, Object Oriented Programming (OOP), File I/O, Computational Logic, Package and Software Management, Data Manipulation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    1.8K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Human Resources Management Capstone: HR for People Managers

    Skills you'll gain: Employee Performance Management, Performance Management, Performance Appraisal, Talent Acquisition, Human Resources Management and Planning, Compensation Analysis, Compensation Strategy, Human Resource Strategy, Compensation Management, Human Resources, Talent Management, Employee Retention, Recruitment, Constructive Feedback, Benchmarking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    882 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    ESSEC Business School

    Réussir le Changement

    Skills you'll gain: Change Management, Organizational Change, Business Transformation, Culture Transformation, Agile Project Management, Leadership and Management, Organizational Development, Industrial and Organizational Psychology, Social Sciences, Employee Training, Sociology, Human Resources, Leadership, Communication, Communication Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.1K reviews

    Mixed · Course · 1 - 3 Months

  • U

    Universitat Autònoma de Barcelona

    Competencias digitales de ofimática: Microsoft Excel

    Skills you'll gain: Microsoft Excel, Microsoft Office, Excel Formulas, Spreadsheet Software, Productivity Software, Data Visualization, Computer Literacy, digital literacy, Data Entry

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Web Design for Everybody Capstone

    Skills you'll gain: Wireframing, Web Content Accessibility Guidelines, Responsive Web Design, HTML and CSS, Browser Compatibility, Web Design, Web Design and Development, Front-End Web Development, User Interface (UI), Verification And Validation, Cascading Style Sheets (CSS), Web Development, Usability, Javascript

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Strategising: Management for Global Competitive Advantage

    Skills you'll gain: Business Strategy, Design Thinking, Supply Chain, Strategic Thinking, Supply Chain Planning, Business Ethics, Supply Chain Management, Corporate Sustainability, Sustainable Business, Customer Analysis, Emerging Technologies, Strategic Marketing, Growth Strategies, Strategic Sourcing, Corporate Strategy, Environmental Social And Corporate Governance (ESG), Competitive Analysis, Sustainable Development, Digital Transformation, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Commonwealth Education Trust

    Foundations of Teaching for Learning: Being a Teacher

    Skills you'll gain: Pedagogy, Communication Strategies, Teaching, Instructional Strategies, Classroom Management, Student Engagement, Professional Development, Self-Awareness, Cultural Diversity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Marketing: Customer Needs and Wants

    Skills you'll gain: Value Propositions, Marketing, Branding, Marketing Strategies, Strategic Marketing, Product Strategy, Digital Marketing, Brand Strategy, Target Audience, Marketing Communications, Marketing Analytics, Customer Insights, Marketing Channel, Market Analysis, Consumer Behaviour, Demand Planning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    489 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Managing an Agile Team

    Skills you'll gain: Agile Software Development, Agile Methodology, Agile Project Management, Team Performance Management, Team Management, Team Building, Team Leadership, Sprint Retrospectives, Backlogs, Kanban Principles, Sales Presentation, Innovation, Lean Methodologies, Process Improvement, Selling Techniques, Prioritization, Discussion Facilitation, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Copenhagen

    Scandinavian Film and Television

    Skills you'll gain: Electronic Media, Social Sciences, Media and Communications, Cinematography, Cultural Diversity, Video Production, World History, Liberal Arts, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    603 reviews

    Beginner · Course · 1 - 3 Months

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
luxury brand management
strategic brand management
hospitality luxury brand management
next-gen brand management
brand and product management
introduction to strategic brand management
1…127128129…834

In summary, here are 10 of our most popular brand management courses

  • Designing the Organization: University of Illinois Urbana-Champaign
  • Applied Data Science with R: IBM
  • Python for Genomic Data Science: Johns Hopkins University
  • Human Resources Management Capstone: HR for People Managers: University of Minnesota
  • Réussir le Changement: ESSEC Business School
  • Competencias digitales de ofimática: Microsoft Excel: Universitat Autònoma de Barcelona
  • Web Design for Everybody Capstone: University of Michigan
  • Strategising: Management for Global Competitive Advantage: Macquarie University
  • Foundations of Teaching for Learning: Being a Teacher: Commonwealth Education Trust
  • Marketing: Customer Needs and Wants: IESE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok