• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • T

    The University of Sydney

    Information & Digital Literacy for University Success

    Skills you'll gain: Critical Thinking, digital literacy, Information Management, Digital Communications, Personal Integrity, Data Sharing, Professionalism, Data Ethics, Organizational Skills, Ethical Standards And Conduct

    4.9
    Rating, 4.9 out of 5 stars
    ·
    4.8K reviews

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Introduction to Microsoft Dynamics 365

    Skills you'll gain: Customer Engagement, Sales Pipelines, Power BI, Customer Relationship Management (CRM) Software, Lead Generation, Customer Insights, Resource Allocation, Resource Planning, Scheduling, Customer Relationship Management, Sales Process, Sales Management, Sales Operations, Microsoft Teams, Order Management, Customer Service, Marketing, Marketing Automation, Prospecting and Qualification, Business Reporting

    4.5
    Rating, 4.5 out of 5 stars
    ·
    86 reviews

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Master Trading with Indicators & Chart Patterns

    Skills you'll gain: Technical Analysis, Market Trend, Trend Analysis, Risk Control, Financial Trading, Risk Management, Risk Modeling, Securities Trading, Market Analysis, Business

    Mixed · Course · 1 - 3 Months

  • B

    Board Infinity

    DevOps for Machine Learning: CI/CD, APIs & Deployment

    Skills you'll gain: MLOps (Machine Learning Operations), Model Deployment, DevOps, CI/CD, Containerization, Application Deployment, Devops Tools, Cloud Deployment, Continuous Integration, Continuous Deployment, Docker (Software), Model Training, Model Evaluation, Restful API, Version Control, API Testing, Application Programming Interface (API), GitHub, Automation, Data Validation

    Beginner · Course · 1 - 4 Weeks

  • G

    Google DeepMind

    Exploring AI with Google AI Studio

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Google Gemini, Vibe coding, Gemini, Program Development, Google Cloud Platform, Key Management, Application Programming Interface (API), Cloud Deployment, AI Integrations, LLM Application, AI Workflows, Cloud Applications, Cloud Development, Generative AI, Prototyping, Model Evaluation, Natural Language Processing, Real Time Data

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Tackle Client Objections

    Skills you'll gain: Overcoming Objections, Negotiation, Root Cause Analysis, Problem Solving, Client Services, Decision Making, Active Listening

    Intermediate · Course · 1 - 4 Weeks

  • É

    École Nationale des Ponts et Chaussées

    Electric Vehicles and Mobility

    Skills you'll gain: Socioeconomics, Social Impact, Sustainable Development, Market Dynamics, Energy and Utilities, Social Studies, Environmental Issue, Economic Development, Market Analysis, Sustainable Technologies, Public Policies, Electric Power Systems, Environmental Science, Economics, Market Opportunities, Environmental Regulations, Financial Inclusion, Cost Benefit Analysis, Climate Change Mitigation, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 3 - 6 Months

  • Status: Bestseller
    Bestseller
    G

    Google

    Google People Management Essentials

    Skills you'll gain: Management Training And Development, Team Leadership, Goal-Oriented, Employee Coaching, Performance Management, Constructive Feedback, People Development, Goal Setting, Performance Appraisal, Delegation Skills, Drive Engagement, Team Performance Management, Culture Transformation, Internal Communications, Relationship Management, Resource Management, Independent Thinking, AI Enablement, AI literacy, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    464 reviews

    Beginner · Specialization · 3 - 6 Months

  • T

    Technion - Israel Institute of Technology

    Startup Entrepreneurship

    Skills you'll gain: Ideation, Innovation, Business Planning, Creative Problem-Solving, Creative Thinking, Value Propositions, Creativity, Entrepreneurship, Team Building, Operations Management, Problem Solving, Visionary, Business Strategy, Strategic Thinking, Initiative and Leadership, Market Research, New Product Development, Commercialization, Risk Management, Plan Execution

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • P

    Packt

    Advanced LLM Design: Retrieval, Context, and Prompts

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, LLM Application, Large Language Modeling, Model Evaluation, Embeddings, Context Management, Vector Databases, Artificial Intelligence, Scalability, Performance Metric, Machine Learning, Application Programming Interface (API), Continuous Improvement Process

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Use Canva to Create Desktop and Mobile-friendly Web Pages.

    Skills you'll gain: Web Design, Canva (Software), Web Design and Development, Responsive Web Design, Web Content, Graphic and Visual Design Software, Web Presence, Social Media, Design Software, Graphic Design, User Accounts, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Pragmatic AI Labs

    Polars from Zero

    Skills you'll gain: Data Cleansing, Rust (Programming Language), Data Pipelines, Data Transformation, Pandas (Python Package), Data Manipulation, Data Processing, Data Wrangling, Command-Line Interface, Data Quality, Extract, Transform, Load, Data Architecture, SQL, Data Integration, Data Import/Export, Data Science, Exploratory Data Analysis, Apache, Computer Programming

    Beginner · Course · 1 - 4 Weeks

1…132133134…378

In summary, here are 10 of our most popular search engine marketing courses

  • Information & Digital Literacy for University Success: The University of Sydney
  • Introduction to Microsoft Dynamics 365: Microsoft
  • Master Trading with Indicators & Chart Patterns: EDUCBA
  • DevOps for Machine Learning: CI/CD, APIs & Deployment: Board Infinity
  • Exploring AI with Google AI Studio: Google DeepMind
  • Tackle Client Objections: Coursera
  • Electric Vehicles and Mobility: École Nationale des Ponts et Chaussées
  • Google People Management Essentials: Google
  • Startup Entrepreneurship: Technion - Israel Institute of Technology
  • Advanced LLM Design: Retrieval, Context, and Prompts: Packt

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok