Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Skills you'll gain: ChatGPT, Market Research, Marketing, Language Interpretation, Translation, and Studies, Generative AI, Content Marketing
Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Paid media, Search Engine Optimization, Online Advertising, Keyword Research, Conversion Funnel Analysis, Digital Marketing Campaigns, Digital Advertising, Marketing Strategy and Techniques, Content Optimization, Marketing, Customer Acquisition Management, Customer Engagement, Lead Generation, Target Audience, Target Market
Beginner · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Apache Airflow, Data Pipelines, Data Integration, Infrastructure as Code (IaC), Data Infrastructure, Terraform, Extract, Transform, Load, Amazon CloudWatch, Data Import/Export, IT Automation, Data Quality, Amazon Web Services, CI/CD, Data Processing, Data Access, Data Transformation, Network Troubleshooting
Intermediate · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Business Development, B2B Sales, Strategic Partnership, Sales Presentations, Enterprise Sales, Negotiation, Proposal Writing, Price Negotiation, New Business Development, Consultative Selling, Selling Techniques, Contract Negotiation, Sales Development, Sales, Non-Verbal Communication, Marketing Psychology, Search Engine Optimization, Sales Prospecting, Relationship Building, Telephone Skills
Beginner · Specialization · 3 - 6 Months

Anthropic
Skills you'll gain: Claude Code, Anthropic Claude, Command-Line Interface, Tool Calling, Model Context Protocol, LLM Application, Software Development Tools, GitHub, Context Management, Code Review, Software Development, Generative AI Agents, Automation, File Management, Software Engineering
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Microsoft 365, Microsoft Office, Collaborative Software, Cloud Services, Microsoft Power Automate/Flow, Microsoft Teams, Productivity Software, Microsoft Power Platform, Cloud-Based Integration, Endpoint Security, Cloud Computing, Cloud Storage, Security Software, Microsoft Windows, Data Security, Microsoft Outlook, Data Loss Prevention, Business Technologies, Microsoft Excel, Microsoft PowerPoint
Beginner · Course · 1 - 4 Weeks

STARWEAVER
Skills you'll gain: Customer experience improvement, Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Social Media Analytics, Hospitality Services, Capital Expenditure, Organizational Change, Content Creation, Hospitality Management, Financial Forecasting, Finance, Operations Management, Search Engine Optimization, Prototyping, Strategic Planning, Capital Budgeting, Key Performance Indicators (KPIs)
Intermediate · Specialization · 3 - 6 Months
University of Colorado Boulder
Skills you'll gain: Advertising Campaigns, Online Advertising, Google Ads, Digital Advertising, Advertising, Paid media, Media Planning, Pay Per Click Advertising, Campaign Management, Campaign Planning, Performance marketing, Contextual Advertising, Search Engine Marketing, Content Performance Analysis, Digital Media Strategy, Performance Measurement, Search Engine Optimization, Bidding, Keyword Research
Beginner · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: Cucumber (Software), Gherkin (Scripting Language), Software Testing, Testability, Test Case, White-Box Testing, Behavior-Driven Development, Code Coverage, Test Engineering, Functional Testing, Test Automation, JUnit, Requirements Analysis, Java Programming
Intermediate · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: AI Personalization, Model Evaluation, Machine Learning Algorithms, Machine Learning Methods, Taxonomy, Decision Support Systems, Business Metrics, Applied Machine Learning, Test Data, Machine Learning, Dimensionality Reduction, Performance Metric, Performance Testing, Spreadsheet Software, Analysis, Systems Design, Solution Design, Predictive Modeling, Microsoft Excel, Statistical Methods
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Canva (Software), Oral Expression, Public Speaking, Verbal Communication Skills, Communication, Multimedia
Intermediate · Guided Project · Less Than 2 Hours

Board Infinity
Skills you'll gain: Prompt Engineering Tools, Prompt Patterns, Responsible AI, Generative Model Architectures, Google Gemini, AI literacy, LLM Application, Model Evaluation, Debugging
Beginner · Course · 1 - 4 Weeks