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  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    ChatGPT for Beginners: Using AI for Market Research

    Skills you'll gain: ChatGPT, Market Research, Marketing, Language Interpretation, Translation, and Studies, Generative AI, Content Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    101 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Strategies for Converting and Retaining Customers Online

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Paid media, Search Engine Optimization, Online Advertising, Keyword Research, Conversion Funnel Analysis, Digital Marketing Campaigns, Digital Advertising, Marketing Strategy and Techniques, Content Optimization, Marketing, Customer Acquisition Management, Customer Engagement, Lead Generation, Target Audience, Target Market

    4.7
    Rating, 4.7 out of 5 stars
    ·
    117 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Source Systems, Data Ingestion, and Pipelines

    Skills you'll gain: Apache Airflow, Data Pipelines, Data Integration, Infrastructure as Code (IaC), Data Infrastructure, Terraform, Extract, Transform, Load, Amazon CloudWatch, Data Import/Export, IT Automation, Data Quality, Amazon Web Services, CI/CD, Data Processing, Data Access, Data Transformation, Network Troubleshooting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    141 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    B2B Sales: High-Impact Questions, Active Listening - 2026

    Skills you'll gain: Business Development, B2B Sales, Strategic Partnership, Sales Presentations, Enterprise Sales, Negotiation, Proposal Writing, Price Negotiation, New Business Development, Consultative Selling, Selling Techniques, Contract Negotiation, Sales Development, Sales, Non-Verbal Communication, Marketing Psychology, Search Engine Optimization, Sales Prospecting, Relationship Building, Telephone Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    A

    Anthropic

    Claude Code in Action

    Skills you'll gain: Claude Code, Anthropic Claude, Command-Line Interface, Tool Calling, Model Context Protocol, LLM Application, Software Development Tools, GitHub, Context Management, Code Review, Software Development, Generative AI Agents, Automation, File Management, Software Engineering

    4.3
    Rating, 4.3 out of 5 stars
    ·
    73 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    The Microsoft 365 Ecosystem

    Skills you'll gain: Microsoft 365, Microsoft Office, Collaborative Software, Cloud Services, Microsoft Power Automate/Flow, Microsoft Teams, Productivity Software, Microsoft Power Platform, Cloud-Based Integration, Endpoint Security, Cloud Computing, Cloud Storage, Security Software, Microsoft Windows, Data Security, Microsoft Outlook, Data Loss Prevention, Business Technologies, Microsoft Excel, Microsoft PowerPoint

    4.7
    Rating, 4.7 out of 5 stars
    ·
    152 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    Strategic Leadership in Hospitality

    Skills you'll gain: Customer experience improvement, Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Social Media Analytics, Hospitality Services, Capital Expenditure, Organizational Change, Content Creation, Hospitality Management, Financial Forecasting, Finance, Operations Management, Search Engine Optimization, Prototyping, Strategic Planning, Capital Budgeting, Key Performance Indicators (KPIs)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    130 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Search and Display Advertising

    Skills you'll gain: Advertising Campaigns, Online Advertising, Google Ads, Digital Advertising, Advertising, Paid media, Media Planning, Pay Per Click Advertising, Campaign Management, Campaign Planning, Performance marketing, Contextual Advertising, Search Engine Marketing, Content Performance Analysis, Digital Media Strategy, Performance Measurement, Search Engine Optimization, Bidding, Keyword Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    99 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Black-box and White-box Testing

    Skills you'll gain: Cucumber (Software), Gherkin (Scripting Language), Software Testing, Testability, Test Case, White-Box Testing, Behavior-Driven Development, Code Coverage, Test Engineering, Functional Testing, Test Automation, JUnit, Requirements Analysis, Java Programming

    3.8
    Rating, 3.8 out of 5 stars
    ·
    117 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Recommender Systems

    Skills you'll gain: AI Personalization, Model Evaluation, Machine Learning Algorithms, Machine Learning Methods, Taxonomy, Decision Support Systems, Business Metrics, Applied Machine Learning, Test Data, Machine Learning, Dimensionality Reduction, Performance Metric, Performance Testing, Spreadsheet Software, Analysis, Systems Design, Solution Design, Predictive Modeling, Microsoft Excel, Statistical Methods

    4.3
    Rating, 4.3 out of 5 stars
    ·
    833 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Public Speaking with Canva

    Skills you'll gain: Canva (Software), Oral Expression, Public Speaking, Verbal Communication Skills, Communication, Multimedia

    4.6
    Rating, 4.6 out of 5 stars
    ·
    256 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    B

    Board Infinity

    Generative AI: Prompt Engineering Basics

    Skills you'll gain: Prompt Engineering Tools, Prompt Patterns, Responsible AI, Generative Model Architectures, Google Gemini, AI literacy, LLM Application, Model Evaluation, Debugging

    4.7
    Rating, 4.7 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing automation courses

  • ChatGPT for Beginners: Using AI for Market Research: Coursera
  • Strategies for Converting and Retaining Customers Online: University of California, Irvine
  • Source Systems, Data Ingestion, and Pipelines: DeepLearning.AI
  • B2B Sales: High-Impact Questions, Active Listening - 2026: Alex Genadinik
  • Claude Code in Action: Anthropic
  • The Microsoft 365 Ecosystem: Microsoft
  • Strategic Leadership in Hospitality: STARWEAVER
  • Search and Display Advertising: University of Colorado Boulder
  • Black-box and White-box Testing: University of Minnesota
  • Recommender Systems: University of Minnesota

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