Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

The Expert Academy
Skills you'll gain: Enterprise Sales, B2B Sales, Selling Techniques, Loyalty Programs, Customer Success Management, Sales, Sales Strategy, Overcoming Objections, General Sales Practices, Customer Retention, Sales Management, Procurement, Customer Relationship Management, Sales Training, Collaboration, Price Negotiation, Negotiation, Stakeholder Engagement, Stakeholder Management, Coaching
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Bankruptcies, Mergers & Acquisitions, Business Valuation, Financial Modeling, Liquidation, Market Share, Corporate Finance, Financial Statement Analysis, Investment Banking, Private Equity, Corporate Strategy, Cash Flows, Banking, Financial Analysis, Financial Data, Financial Statements, Strategic Decision-Making, Market Analysis, Finance, Value Propositions
Beginner · Specialization · 3 - 6 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Organizational Change, Organizational Development, Organizational Strategy, Organizational Structure, Change Management, Business Transformation, Business Strategy, Political Sciences, Innovation, Strategic Decision-Making, Knowledge Transfer, Decision Making, Persona (User Experience)
Mixed · Course · 1 - 3 Months

Skills you'll gain: Salesforce, Salesforce Development, Application Deployment, Business Process Automation, Workflow Management, Business Reporting, Automation, Dashboard, Administration, Customer Relationship Management, Report Writing, Data Entry, Records Management
Advanced · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Market Dynamics, Revenue Management, Cost Accounting, Supply And Demand, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Marketing Channel, Regression Analysis
Beginner · Course · 1 - 4 Weeks
Madecraft
Skills you'll gain: Competitive Analysis, Business Modeling, User Feedback, Entrepreneurship, Closing (Sales), Customer Acquisition Management, Business Planning, Customer Analysis, Selling Techniques, Market Analysis, Lean Methodologies, Business Strategy, Business Development, Go To Market Strategy, Professional Networking, Ideation, Team Building, Intellectual Property, Financial Planning, Communication
Beginner · Specialization · 3 - 6 Months

École Nationale des Ponts et Chaussées
Skills you'll gain: Socioeconomics, Social Impact, Sustainable Development, Economics, Policy, and Social Studies, Market Dynamics, Energy and Utilities, Social Studies, Environmental Issue, Market Analysis, Sustainable Technologies, Public Policies, Electrical Systems, Sustainable Engineering, Environmental Science, Economics, Market Opportunities, Financial Inclusion, Cost Benefit Analysis, Climate Change Mitigation, Innovation
Beginner · Course · 3 - 6 Months

Coursera
Skills you'll gain: Video Editing, TikTok, Content Performance Analysis, Canva (Software), Photo/Video Production and Technology, Visual Storytelling, Content Scheduling, Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Content Optimization, ChatGPT, Storytelling, Social Media Content, Content Creation, Videography, Social Media Strategy, Analytics, Video Production, Marketing
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Analytical Skills, Research, Critical Thinking, Trustworthiness, Query Languages, Due Diligence, Market Research, Risk Management, Annual Reports
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: B2B Sales, Strategic Partnership, Sales Strategy, Business Planning, Sales Territory Management, Sales Management, Account Strategy, Business Development, New Business Development, Sales Pipelines, Proposal Development, Go To Market Strategy, Cost Benefit Analysis, Price Negotiation, Strategic Decision-Making, Decision Making, Value Propositions, Prioritization
Intermediate · Course · 1 - 3 Months

Advancing Women in Tech
Skills you'll gain: Product Management, Product Marketing, Product Strategy, Product Requirements, Product Planning, New Product Development, Product Development, Market Share, Competitive Analysis, Oral Expression, Competitive Intelligence, Market Opportunities, Customer experience strategy (CX), Customer Insights, Customer Analysis, Customer Advocacy, Verbal Communication Skills, Persuasive Communication, Business Priorities, B2B Sales
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Management, Social Media Content, Digital Media Strategy, Content Marketing, Communication Planning, Marketing Strategies, Social Media Analytics, Marketing Communications, Content Strategy, Strategic Communication, Campaign Planning, Integrated Marketing Communications, Campaign Management, Content Performance Analysis, Marketing, Customer Engagement
Mixed · Course · 1 - 3 Months