Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of California, Davis
Skills you'll gain: Proposal Development, Market Research, Sampling (Statistics), Research Methodologies, Surveys, Proposal Writing, Request for Proposal, Research Design, Marketing, Client Services, Research, Sample Size Determination, Quantitative Research, Data Collection, Qualitative Research, Target Audience, Business Writing, Feasibility Studies, Decision Making
★ 4.6 (950) · Intermediate · Course · 1 - 4 Weeks
Madecraft
Skills you'll gain: Persuasive Communication, Composure, Influencing, Positivity, Communication, Public Speaking, Brand Strategy, Verbal Communication Skills, Non-Verbal Communication, Executive Presence, Brand Marketing, Branding, Presentations, Professional Networking, Rapport Building, Storytelling, LinkedIn, Self-Awareness, Personal Development, Virtual Networking
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Promotional Materials, Copywriting, Promotional Strategies, Social Media Content, Driving engagement, Multimedia, Product Promotion, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations
★ 4.3 (1.1K) · Beginner · Guided Project · Less Than 2 Hours

ESSEC Business School
Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Asset Management, Hospitality, Marketing, Revenue Forecasting, Demand Planning, Financial Forecasting, Hotels and Accommodations, Target Market, Customer Demand Planning, Hotel Operations, Marketing Channel
★ 4.6 (2.3K) · Beginner · Specialization · 3 - 6 Months

John Wiley & Sons
Skills you'll gain: Facebook, Social Media, Safety and Security, digital literacy, Security Awareness, Personally Identifiable Information, Information Privacy, Relationship Building, Social Media Strategy, Social Media Content, Web Presence, User Accounts, UI Components, Online Advertising, Security Controls, Registration, User Interface (UI), Data Sharing, Web Content, Communication
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Influencing, Persuasive Communication, Leadership, Leadership Development, Professional Networking, Relationship Building, Public Speaking, Rapport Building, Decision Making, Communication, People Development, Tactfulness, Relationship Management, Social Skills, Trustworthiness, Independent Thinking, Organizational Structure
★ 4.8 (4.3K) · Beginner · Course · 1 - 4 Weeks

Sage Publications
Skills you'll gain: Media and Communications, Public Affairs, Communication Strategies, Community Organizing, Advocacy, Communication, Persuasive Communication, Strategic Communication, Journalism, Media Relations, Public History, Political Sciences, Storytelling, Social Justice, Community Outreach, Conflict Management, Culture, Governance, Digital Marketing Campaigns, World History
Beginner · Course · 1 - 3 Months

Salesforce
Skills you'll gain: Sales Process, Sales, Salesforce, Customer Relationship Management (CRM) Software, Sales Operations, Customer Relationship Management, General Sales Practices, B2B Sales, Sales Pipelines, Data Management, Customer Data Management, Information Management, Databases, Data Quality, Data Cleansing, Business-To-Consumer
★ 4.6 (1.7K) · Beginner · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Content Performance Analysis, Prompt Engineering Tools, Visual Storytelling, Market Opportunities, Social Media Content, Video Production, Generative AI, Photo/Video Production and Technology, Social Media Campaigns, Market Analysis, AI Personalization, Campaign Management, Content Creation, Campaign Planning, Digital Content, Content Development and Management, Copywriting, Artificial Intelligence, Content Marketing
Beginner · Course · 1 - 3 Months

Università Bocconi
Skills you'll gain: Leadership and Management, Branding, Business Management, Brand Management, Brand Strategy, Brand Loyalty, Data Strategy, Fundraising, Data-Driven Decision-Making, Marketing, Consumer Behaviour, Customer experience strategy (CX), Customer Engagement, Value Propositions, Target Audience
★ 4.8 (1.5K) · Mixed · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Storytelling, Customer Engagement, Customer Success Management, Verbal Communication Skills, Professional Development, Professionalism, Data Presentation, Interviewing Skills, Customer Relationship Management, Customer Relationship Building, Customer experience strategy (CX), LinkedIn, Communication, Professional Networking, Portfolio Management, Interactive Data Visualization, Communication Planning
Beginner · Course · 1 - 4 Weeks

ESSCA School of Management
Skills you'll gain: Journey Mapping, Design Thinking, Innovation, User Experience, Persona (User Experience), Ideation, Experience Design, User Research, User Centered Design, Customer experience improvement, UI/UX Strategy, Customer Insights, Customer Analysis, Needs Assessment, Generative AI
Beginner · Course · 1 - 4 Weeks