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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • U

    University of California, Davis

    Research Proposal: Initiating Research

    Skills you'll gain: Proposal Development, Market Research, Sampling (Statistics), Research Methodologies, Surveys, Proposal Writing, Request for Proposal, Research Design, Marketing, Client Services, Research, Sample Size Determination, Quantitative Research, Data Collection, Qualitative Research, Target Audience, Business Writing, Feasibility Studies, Decision Making

    4.6 stars, 950 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (950) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Madecraft

    Personal Brand Management and Influence

    Skills you'll gain: Persuasive Communication, Composure, Influencing, Positivity, Communication, Public Speaking, Brand Strategy, Verbal Communication Skills, Non-Verbal Communication, Executive Presence, Brand Marketing, Branding, Presentations, Professional Networking, Rapport Building, Storytelling, LinkedIn, Self-Awareness, Personal Development, Virtual Networking

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Create a Promotional Video using Canva

    Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Promotional Materials, Copywriting, Promotional Strategies, Social Media Content, Driving engagement, Multimedia, Product Promotion, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations

    4.3 stars, 1.1K reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.3 (1.1K) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • E

    ESSEC Business School

    Hotel Management: Distribution, Revenue and Demand Management

    Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Asset Management, Hospitality, Marketing, Revenue Forecasting, Demand Planning, Financial Forecasting, Hotels and Accommodations, Target Market, Customer Demand Planning, Hotel Operations, Marketing Channel

    4.6 stars, 2.3K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (2.3K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Getting Started with Facebook

    Skills you'll gain: Facebook, Social Media, Safety and Security, digital literacy, Security Awareness, Personally Identifiable Information, Information Privacy, Relationship Building, Social Media Strategy, Social Media Content, Web Presence, User Accounts, UI Components, Online Advertising, Security Controls, Registration, User Interface (UI), Data Sharing, Web Content, Communication

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Michigan

    Influencing People

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Leadership Development, Professional Networking, Relationship Building, Public Speaking, Rapport Building, Decision Making, Communication, People Development, Tactfulness, Relationship Management, Social Skills, Trustworthiness, Independent Thinking, Organizational Structure

    4.8 stars, 4.3K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (4.3K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Gandhian Thought and Communication

    Skills you'll gain: Media and Communications, Public Affairs, Communication Strategies, Community Organizing, Advocacy, Communication, Persuasive Communication, Strategic Communication, Journalism, Media Relations, Public History, Political Sciences, Storytelling, Social Justice, Community Outreach, Conflict Management, Culture, Governance, Digital Marketing Campaigns, World History

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • S

    Salesforce

    Sales and CRM Overview

    Skills you'll gain: Sales Process, Sales, Salesforce, Customer Relationship Management (CRM) Software, Sales Operations, Customer Relationship Management, General Sales Practices, B2B Sales, Sales Pipelines, Data Management, Customer Data Management, Information Management, Databases, Data Quality, Data Cleansing, Business-To-Consumer

    4.6 stars, 1.7K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (1.7K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Introduction to UGC & Short-Form Video Production with AI

    Skills you'll gain: Prompt Engineering, Content Performance Analysis, Prompt Engineering Tools, Visual Storytelling, Market Opportunities, Social Media Content, Video Production, Generative AI, Photo/Video Production and Technology, Social Media Campaigns, Market Analysis, AI Personalization, Campaign Management, Content Creation, Campaign Planning, Digital Content, Content Development and Management, Copywriting, Artificial Intelligence, Content Marketing

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • U

    Università Bocconi

    Arts and Heritage Management

    Skills you'll gain: Leadership and Management, Branding, Business Management, Brand Management, Brand Strategy, Brand Loyalty, Data Strategy, Fundraising, Data-Driven Decision-Making, Marketing, Consumer Behaviour, Customer experience strategy (CX), Customer Engagement, Value Propositions, Target Audience

    4.8 stars, 1.5K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (1.5K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • M

    Microsoft

    Launch Your Customer Engagement Career

    Skills you'll gain: Storytelling, Customer Engagement, Customer Success Management, Verbal Communication Skills, Professional Development, Professionalism, Data Presentation, Interviewing Skills, Customer Relationship Management, Customer Relationship Building, Customer experience strategy (CX), LinkedIn, Communication, Professional Networking, Portfolio Management, Interactive Data Visualization, Communication Planning

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    ESSCA School of Management

    The User Journey Mapping Method for Innovation

    Skills you'll gain: Journey Mapping, Design Thinking, Innovation, User Experience, Persona (User Experience), Ideation, Experience Design, User Research, User Centered Design, Customer experience improvement, UI/UX Strategy, Customer Insights, Customer Analysis, Needs Assessment, Generative AI

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
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In summary, here are 10 of our most popular marketing courses

  • Research Proposal: Initiating Research: University of California, Davis
  • Personal Brand Management and Influence: Madecraft
  • Create a Promotional Video using Canva: Coursera
  • Hotel Management: Distribution, Revenue and Demand Management: ESSEC Business School
  • Getting Started with Facebook: John Wiley & Sons
  • Influencing People: University of Michigan
  • Gandhian Thought and Communication: Sage Publications
  • Sales and CRM Overview: Salesforce
  • Introduction to UGC & Short-Form Video Production with AI: SkillsBooster Academy
  • Arts and Heritage Management: Università Bocconi

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