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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Entrepreneurial Mindset

    Skills you'll gain: Innovation, Business Modeling, Entrepreneurship, Lean Methodologies, Business Architecture, New Product Development, Business Strategies, New Business Development, Product Development, Value Propositions

    4.4
    Rating, 4.4 out of 5 stars
    ·
    51 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Building Smarter: BIM in Practice

    Skills you'll gain: Autodesk Revit, Design Reviews, Building Information Modeling, Visualization (Computer Graphics), Construction Management, Augmented and Virtual Reality (AR/VR), Construction, Virtual Reality, Engineering Analysis, Construction Estimating, Facility Management and Maintenance, Autodesk, Collaborative Software, Structural Analysis, Emerging Technologies, Drafting and Engineering Design, Coordination, Computer-Aided Design, 3D Modeling, Structural Engineering

    4.6
    Rating, 4.6 out of 5 stars
    ·
    173 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    W

    West Virginia University

    Wood Science: Beyond Building

    Skills you'll gain: Sustainable Development, Economics, Sustainable Design, Environmental Resource Management, Natural Resource Management, Supply And Demand, Economic Development, Environmental Science, Product Knowledge, Resource Utilization, Materials science, Climate Change Mitigation, Construction, Structural Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    786 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Computational Methods in Pricing and Model Calibration

    Skills you'll gain: Regression Analysis, Derivatives, Financial Market, Statistical Methods, Market Data, Financial Modeling, Securities (Finance), Mathematical Modeling, Numerical Analysis, Equities, Model Optimization, Python Programming, Algorithms, Case Studies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    46 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Intro to AR/VR/MR/XR: Technologies, Applications & Issues

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Virtual Reality, Disabilities, Emerging Technologies, Virtual Environment, Display Devices, Diversity Awareness, Design Strategies, Human Computer Interaction, Information Privacy, Diversity Equity and Inclusion Initiatives, Innovation, Human Factors (Security), Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    418 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Digital Advertising

    Skills you'll gain: Google Ads, Data-Driven Marketing, Meta Ads Manager, Paid media, Keyword Research, Social Media Campaigns, Campaign Planning, Marketing Analytics, Marketing Effectiveness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    Technical University of Munich (TUM)

    The Economics of Agro-Food Value Chains

    Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Marketing Psychology, Research Methodologies, Surveys, Market Dynamics, Packaging and Labeling, Customer Analysis, Intellectual Property, Sustainability Standards, Innovation, Quality Assessment, Supply And Demand, Economics, Coordination

    4.5
    Rating, 4.5 out of 5 stars
    ·
    452 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Blockchain Opportunity Analysis

    Skills you'll gain: Peer Review, Blockchain, Plan Execution, Market Opportunities, Business Analysis, Strategic Thinking, Case Studies, Market Analysis, Solution Design, New Business Development, Business Modeling, Value Propositions, Proposal Development, Decision Making, Market Research, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    214 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U
    P

    Multiple educators

    Business Innovation and Digital Disruption

    Skills you'll gain: Storytelling, Data Storytelling, Solution Design, Conversion Funnel Analysis, Design Thinking, Business Strategies, Business Strategy, Sustainable Business, Brand Strategy, Process Design, Business Solutions, Technology Strategies, Brand Marketing, Business Planning, Digital Transformation, Strategic Thinking, Market Opportunities, Design Strategies, Design and Product, Innovation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    65 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Copyright Law

    Skills you'll gain: Intellectual Property, Case Law, Legal Risk, Regulation and Legal Compliance, Case Studies, Law, Regulation, and Compliance, Music, Litigation and Civil Justice

    4.8
    Rating, 4.8 out of 5 stars
    ·
    396 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Create Realistic Reflections with Adobe Photoshop

    Skills you'll gain: Adobe Photoshop, Photo Editing, Adobe Creative Cloud, Computer Graphic Techniques, Photography, Graphics Software, Graphical Tools, Graphic Design, Typography, Creativity

    2.8
    Rating, 2.8 out of 5 stars
    ·
    40 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Requirements Engineering: Secure Software Specifications

    Skills you'll gain: Requirements Elicitation, Software Design Documents, Requirements Analysis, Mockups, Security Requirements Analysis, Interviewing Skills, User Requirements Documents, Systems Development Life Cycle, Data Flow Diagrams (DFDs), Storyboarding, Functional Requirement, Goal Setting, Software Development Methodologies, Software Documentation, Diagram Design, Agile Methodology, Product Requirements, Unified Modeling Language, Risk Management Framework, Risking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    857 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • Entrepreneurial Mindset: Tecnológico de Monterrey
  • Building Smarter: BIM in Practice: L&T EduTech
  • Wood Science: Beyond Building: West Virginia University
  • Computational Methods in Pricing and Model Calibration: Columbia University
  • Intro to AR/VR/MR/XR: Technologies, Applications & Issues: University of Michigan
  • Digital Advertising: SkillUp
  • The Economics of Agro-Food Value Chains: Technical University of Munich (TUM)
  • Blockchain Opportunity Analysis: INSEAD
  • Business Innovation and Digital Disruption: Universidad de Palermo
  • Copyright Law: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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