Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Account Strategy, Account Management, Selling Techniques, Technical Sales, Sales Territory Management, Cold Calling, Sales Process, Sales Strategy, Closing (Sales), Customer Relationship Building, Customer Engagement, B2B Sales, Consultative Selling, Customer Relationship Management, Solution Selling, Generative AI Agents, Lead Generation, Overcoming Objections, Return On Investment, Predictive Analytics
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Growth Strategies, Operational Analysis, Business Development, Entrepreneurship, Strategic Marketing, Business Transformation, Go To Market Strategy, Value Propositions, Operational Efficiency, Market Opportunities, New Business Development, Leadership Development, Brand Strategy, Organizational Development, Market Intelligence, Culture Transformation, Leadership, Self-Starter, Business Strategy, Business
Intermediate · Course · 1 - 3 Months

Harvard Business School Online
Skills you'll gain: Value Propositions, Customer experience strategy (CX), Business Strategy, Strategic Thinking, Customer Retention, Customer Analysis, Strategic Marketing, Corporate Strategy, Customer Insights, Cost Benefit Analysis, Revenue Management, Return On Investment, Consumer Behaviour, Branding, Customer experience improvement, Supplier Relationship Management, Financial Analysis, Business Analysis, Market Dynamics, Competitive Analysis
Beginner · Course · 1 - 3 Months

The Expert Academy
Skills you'll gain: B2B Sales, Sales, Negotiation, Consumer Behaviour, Contract Negotiation, Sales Strategy, Rapport Building, Closing (Sales), Customer Relationship Building, Communication Strategies, Relationship Building, Communication, Sales Prospecting, Influencing, Overcoming Objections, Business Communication, Business Relationship Management, Customer Relationship Management, Collaboration, Psychology
Intermediate · Course · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Value Propositions, Sales Presentations, Business Modeling, Presentations, Oral Expression, Verbal Communication Skills, Customer Relationship Building, Customer Analysis, Innovation, Business Architecture, Customer Insights, Business Planning, Customer Engagement, Market Opportunities, Customer Relationship Management, Entrepreneurship, Target Market, Target Audience, Business Strategy, Strategic Partnership
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Intellectual Property, Branding, Brand Marketing, Brand Strategy, Legal Strategy, Brand Management, Asset Protection, Packaging and Labeling, Legal Risk, Marketing, Strategic Planning, Registration
Mixed · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Business Strategy, Business Strategies, Business Planning, Organizational Strategy, Strategic Thinking, Corporate Strategy, Strategic Planning, Strategic Leadership, Business Management, Strategic Decision-Making, Competitive Analysis, Business Modeling, Market Analysis, Value Propositions, Resource Utilization
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Management Information Systems, Stakeholder Engagement, Strategic Communication, Social Media Management, Information Systems, Stakeholder Communications, Social Media, Stakeholder Management, Drive Engagement, Social Media Strategy, Communication Planning, Corporate Communications, Innovation, Brand Management, Collaborative Software, Internal Communications, Stakeholder Analysis, Professional Networking, Communication, Cross-Functional Collaboration
Beginner · Course · 1 - 4 Weeks
University of Virginia
Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Case Studies, Market Research, Behavioral Economics, Decision Making, Analysis
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Service Level, Service Level Agreement, Operations, Operational Efficiency, Service Management, Operations Management, Operational Analysis, Customer experience improvement, Process Optimization, Data Entry, Performance Analysis, Performance Measurement, Data Validation, Business Metrics, Customer Relationship Management, Data Quality, Workflow Management, Data Processing, Data Management, Data Analysis
Beginner · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Salesforce, Salesforce Development, Data Quality, Data Modeling, Business Process Automation, Email Marketing, Data Security, Sales Enablement, Data Access, Data Management, Business Process, User Accounts, User Provisioning, Sales Process, Customer Relationship Management (CRM) Software, Customer Relationship Management, Dashboard, Sales Development, Automation, Cloud Computing
Beginner · Specialization · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Cross-Functional Collaboration, Corporate Strategy, Teamwork, Team Leadership, World History, Negotiation, Branding, Economics, Communication Strategies, Leadership and Management, Brand Strategy, Stakeholder Analysis, Political Sciences, Strategic Thinking, Strategic Planning, Market Dynamics, Decision Making, Business Management, Sustainable Business, Stakeholder Engagement
Intermediate · Specialization · 3 - 6 Months