Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.
University of California San Diego
Skills you'll gain: Design Research, User Experience Design, Experience Design, UI/UX Research, User Experience, User Research, Ideation, Prototyping, Design Thinking, User Centered Design, Persona (User Experience), Usability, Research Methodologies, Innovation, Storyboarding
★ 4.6 (906) · Mixed · Course · 1 - 4 Weeks

National Taiwan University
Skills you'll gain: Marketing Analytics, Social Media Analytics, Social Media, Data-Driven Marketing, Market Data, Business Analytics, Market Analysis, Customer Insights, Data Literacy, Financial Data, Banking, Big Data, Marketing Strategies, Data Strategy, Analytics, Data-Driven Decision-Making, Text Mining, FinTech, Financial Services, Brand Awareness
★ 4.8 (414) · Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Content Performance Analysis, Driving engagement, Drive Engagement, Content Strategy, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Digital Analysis, Social Media Strategy, Social Media Management, Video Production, Digital Marketing
★ 4.6 (84) · Beginner · Guided Project · Less Than 2 Hours

Universidad Nacional Autónoma de México
Skills you'll gain: Strategic Marketing, Marketing Planning, Marketing, Product Planning, Marketing Strategies, Marketing Analytics, Market Research, Go To Market Strategy, Marketing Budgets, Data-Driven Marketing, Market Opportunities, Product Marketing, Business Analytics, Market Analysis, Target Market, Promotional Strategies, Marketing Channel, Budgeting, Product Promotion, Business
★ 4.8 (291) · Mixed · Course · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Business Analytics, Market Share, Data Analysis, Management Consulting, Business Strategy, Strategic Thinking, Consulting, Market Analysis, Performance Analysis, Performance Measurement, Benchmarking, Key Performance Indicators (KPIs), Business Metrics, Root Cause Analysis, Risk Analysis, Financial Analysis
★ 4.4 (248) · Beginner · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Governance, Data Presentation, Management Accounting, Data Storytelling, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, Financial Data, Data Ethics, SAS (Software), Business Analytics, Financial Management, Customer Analysis, Customer Insights, Digital Media Strategy, Corporate Finance, Business Valuation, Financial Analysis, Data Visualization
★ 4.6 (1.2K) · Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Public Relations, Communication Planning, Marketing and Public Relations, Corporate Communications, Corporate Sustainability, Ethical Standards And Conduct, Media Relations, Business Ethics, Branding, Research, Stakeholder Engagement
★ 4.7 (662) · Beginner · Course · 1 - 3 Months

Duke University
Skills you'll gain: Advertising, Media and Communications, Advertising Campaigns, Online Advertising, Digital Advertising, Electronic Media, Culture, Marketing Psychology, Diversity Marketing, Consumer Behaviour, Ethical Standards And Conduct
★ 4.8 (978) · Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Innovation, Engineering Management, New Product Development, Strategic Leadership, Agile Methodology, Team Management, Leadership and Management, Product Lifecycle Management, Agile Product Development, Technology Strategies, Strategic Thinking, Team Leadership, Strategic Partnership, Corporate Strategy, Organizational Effectiveness, Entrepreneurship, Organizational Structure, Business Strategy, New Business Development, Cross-Functional Collaboration
★ 4.8 (735) · Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Sensitivity, Cultural Diversity, Brand Management, Culture, Cultural Responsiveness, Global Marketing, Branding, Brand Strategy, Corporate Sustainability, Intercultural Competence, Decision Making, Stakeholder Management, Stakeholder Engagement, Stakeholder Analysis, Case Studies
★ 4.7 (258) · Beginner · Course · 1 - 3 Months

Universitat Autònoma de Barcelona
Skills you'll gain: Internal Communications, Communication Planning, Crisis Management, Corporate Communications, Strategic Communication, Cultural Sensitivity, Cultural Diversity, Communication Strategies, Diversity Awareness, Telecommuting, Branding, Ethical Standards And Conduct, Business Ethics, Brand Management, Talent Recruitment, Employee Engagement, Virtual Teams, Active Listening
★ 4.9 (805) · Beginner · Course · 1 - 3 Months

Interactive Brokers
Skills you'll gain: Derivatives, Futures Exchange, Financial Trading, Financial Market, Risk Management, Market Analysis, Capital Markets, Risk Analysis, Investments, Equities, Market Dynamics, Profit and Loss (P&L) Management, Decision Making
★ 4.5 (275) · Intermediate · Course · 1 - 3 Months