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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Technology & Software Sales Fundamentals

    Skills you'll gain: Account Strategy, Account Management, Selling Techniques, Technical Sales, Sales Territory Management, Cold Calling, Sales Process, Sales Strategy, Closing (Sales), Customer Relationship Building, Customer Engagement, B2B Sales, Consultative Selling, Customer Relationship Management, Solution Selling, Generative AI Agents, Lead Generation, Overcoming Objections, Return On Investment, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    527 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    Reignition: Transform Your Startup Fast

    Skills you'll gain: Growth Strategies, Operational Analysis, Business Development, Entrepreneurship, Strategic Marketing, Business Transformation, Go To Market Strategy, Value Propositions, Operational Efficiency, Market Opportunities, New Business Development, Leadership Development, Brand Strategy, Organizational Development, Market Intelligence, Culture Transformation, Leadership, Self-Starter, Business Strategy, Business

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business School Online

    Creating Customer Value

    Skills you'll gain: Value Propositions, Customer experience strategy (CX), Business Strategy, Strategic Thinking, Customer Retention, Customer Analysis, Strategic Marketing, Corporate Strategy, Customer Insights, Cost Benefit Analysis, Revenue Management, Return On Investment, Consumer Behaviour, Branding, Customer experience improvement, Supplier Relationship Management, Financial Analysis, Business Analysis, Market Dynamics, Competitive Analysis

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    B2B Sales: Negotiation Preparation And Strategy

    Skills you'll gain: B2B Sales, Sales, Negotiation, Consumer Behaviour, Contract Negotiation, Sales Strategy, Rapport Building, Closing (Sales), Customer Relationship Building, Communication Strategies, Relationship Building, Communication, Sales Prospecting, Influencing, Overcoming Objections, Business Communication, Business Relationship Management, Customer Relationship Management, Collaboration, Psychology

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    K

    Kennesaw State University

    Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

    Skills you'll gain: Value Propositions, Sales Presentations, Business Modeling, Presentations, Oral Expression, Verbal Communication Skills, Customer Relationship Building, Customer Analysis, Innovation, Business Architecture, Customer Insights, Business Planning, Customer Engagement, Market Opportunities, Customer Relationship Management, Entrepreneurship, Target Market, Target Audience, Business Strategy, Strategic Partnership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    705 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Trademark Law

    Skills you'll gain: Intellectual Property, Branding, Brand Marketing, Brand Strategy, Legal Strategy, Brand Management, Asset Protection, Packaging and Labeling, Legal Risk, Marketing, Strategic Planning, Registration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    301 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Business Strategy

    Skills you'll gain: Business Strategy, Business Strategies, Business Planning, Organizational Strategy, Strategic Thinking, Corporate Strategy, Strategic Planning, Strategic Leadership, Business Management, Strategic Decision-Making, Competitive Analysis, Business Modeling, Market Analysis, Value Propositions, Resource Utilization

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.1K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Collaboration and Social Media Information Systems

    Skills you'll gain: Management Information Systems, Stakeholder Engagement, Strategic Communication, Social Media Management, Information Systems, Stakeholder Communications, Social Media, Stakeholder Management, Drive Engagement, Social Media Strategy, Communication Planning, Corporate Communications, Innovation, Brand Management, Collaborative Software, Internal Communications, Stakeholder Analysis, Professional Networking, Communication, Cross-Functional Collaboration

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Customer Value in Pricing Strategy

    Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Case Studies, Market Research, Behavioral Economics, Decision Making, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    378 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Service Operations Management

    Skills you'll gain: Service Level, Service Level Agreement, Operations, Operational Efficiency, Service Management, Operations Management, Operational Analysis, Customer experience improvement, Process Optimization, Data Entry, Performance Analysis, Performance Measurement, Data Validation, Business Metrics, Customer Relationship Management, Data Quality, Workflow Management, Data Processing, Data Management, Data Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Salesforce Fundamentals

    Skills you'll gain: Salesforce, Salesforce Development, Data Quality, Data Modeling, Business Process Automation, Email Marketing, Data Security, Sales Enablement, Data Access, Data Management, Business Process, User Accounts, User Provisioning, Sales Process, Customer Relationship Management (CRM) Software, Customer Relationship Management, Dashboard, Sales Development, Automation, Cloud Computing

    4.2
    Rating, 4.2 out of 5 stars
    ·
    271 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Leadership: Cross-Cultural Management & Strategy

    Skills you'll gain: Cross-Functional Collaboration, Corporate Strategy, Teamwork, Team Leadership, World History, Negotiation, Branding, Economics, Communication Strategies, Leadership and Management, Brand Strategy, Stakeholder Analysis, Political Sciences, Strategic Thinking, Strategic Planning, Market Dynamics, Decision Making, Business Management, Sustainable Business, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing courses

  • Technology & Software Sales Fundamentals: Coursera
  • Reignition: Transform Your Startup Fast: Packt
  • Creating Customer Value: Harvard Business School Online
  • B2B Sales: Negotiation Preparation And Strategy: The Expert Academy
  • Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course): Kennesaw State University
  • Trademark Law: University of Pennsylvania
  • Business Strategy: University of Illinois Urbana-Champaign
  • Collaboration and Social Media Information Systems: Pearson
  • Customer Value in Pricing Strategy: University of Virginia
  • Service Operations Management: Microsoft

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