Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Shanghai Jiao Tong University
Skills you'll gain: Human Factors, Consumer Behaviour, Industrial and Organizational Psychology, Organizational Leadership, Mental Health Diseases and Disorders, Psychological Evaluations, Leadership and Management, Psychology, Marketing Psychology, Mental Health, Professional Development, Mental and Behavioral Health, Marketing, Leadership, Criminal Investigation and Forensics, Workforce Development, Personal Attributes, Human Development, Social Sciences, Scientific Methods
Mixed · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media Marketing, Social Media, Social Media Management, Business Communication, Telecommuting, Stakeholder Communications, Workplace inclusivity, Employee Retention, Diversity and Inclusion
Beginner · Specialization · 1 - 3 Months
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Paid media, Web Analytics and SEO, Performance marketing, Bidding, Automation, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Product Planning, Project Management Life Cycle, Product Design, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Commercialization, Stakeholder Analysis, Market Analysis, Team Building, Stakeholder Communications, Market Research, Team Management
Beginner · Course · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Data Ethics, AI literacy, AI Security, Management Consulting, Artificial Intelligence, Business Consulting, Consulting, AI Enablement, Risking, Technical Consulting, Microsoft Copilot, Quality Assurance, AI powered creativity, Market Intelligence, Market Research, Automation, Critical Thinking
Beginner · Specialization · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Business Writing, Concision, Proofreading, Business Correspondence, Writing, Business Communication, Proposal Writing, Writing and Editing, Editing, Grammar, Internal Communications, Target Audience
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Animations, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Content Creation, Digital Publishing, Multimedia, Video Production, Media Production, Data Sharing, Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Public Relations, Communication Planning, Marketing and Public Relations, Corporate Communications, Corporate Sustainability, Ethical Standards And Conduct, Media Relations, Business Ethics, Branding, Research, Stakeholder Engagement
Beginner · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Governance, Data Presentation, Management Accounting, Data Storytelling, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, Financial Data, Data Ethics, SAS (Software), Business Analytics, Financial Management, Customer Analysis, Customer Insights, Digital Media Strategy, Corporate Finance, Business Valuation, Financial Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Animations, Content Creation, Social Media, Collaborative Software, Marketing
Intermediate · Guided Project · Less Than 2 Hours

École Polytechnique Fédérale de Lausanne
Skills you'll gain: Property and Real Estate, Real Estate, Market Dynamics, Real Estate Transactions, Financial Analysis, Return On Investment, Economics, Capital Budgeting, Land Management, Investments, Market Analysis, Finance, Consumer Behaviour, Competitive Analysis, Estimation, Depreciation
Intermediate · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: People Management, Business Priorities, People Development, Talent Management, Strategic Leadership, Organizational Strategy, Business Leadership, Strategic Prioritization, Leadership and Management, Organizational Effectiveness, Business Management, Leadership, Team Management, Corporate Strategy, Visionary, Business Strategy, Personal Development, Adaptability, Professional Development, Persona (User Experience)
Beginner · Course · 1 - 3 Months