Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Sales Territory Management, Cold Calling, Regional Sales, Consultative Selling, Lead Generation, Selling Techniques, Sales Training, B2B Sales, Sales Management, Agentic Workflows, Closing (Sales), Sales, Sales Operations, AI Personalization, Generative AI Agents, Sales Pipelines, Business Strategy, Customer Engagement, Customer Analysis, Campaign Management
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Event Management, Blogs, Web Presence, Content Management, Photo Editing, Editing, Writing and Editing, Web Design, Digital Publishing, Web Design and Development, No-Code Development, User Accounts, Brand Management, Drive Engagement, Digital Marketing, Public Relations
Beginner · Guided Project · Less Than 2 Hours

University of Pennsylvania
Skills you'll gain: Compliance Training, Compliance Management, Regulatory Compliance, Law, Regulation, and Compliance, Internal Communications, Regulatory Requirements, Procedure Development, Continuous Monitoring, Culture Transformation, Behavior Management, Disciplinary Procedures, Ethical Standards And Conduct, Psychology, Strategic Planning
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Google Analytics, Web Analytics and SEO, Statistical Reporting, Data-Driven Marketing, Analytics, Data Analysis, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Sage Publications
Skills you'll gain: Experimentation, Research Design, Science and Research, Scientific Methods, Research Methodologies, Clinical Trials, Research, Clinical Research Ethics, Clinical Research, Healthcare Ethics, Data Synthesis, Policy Analysis, Research, and Development, Informed Consent, Statistical Inference, Statistical Methods, Analysis, Data Collection, Program Evaluation, Market Research, Control Systems
Beginner · Course · 1 - 3 Months
Madecraft
Skills you'll gain: Data Storytelling, Dashboard, Dashboard Creation, Business Analytics, Analytics, Social Network Analysis, Fraud detection, Data Analysis, Data Presentation, Business Intelligence, Marketing Analytics, Pandas (Python Package), Analytical Skills, Network Analysis, Interactive Data Visualization, Power BI, Plot (Graphics), Exploratory Data Analysis, Data Visualization, Python Programming
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Business Analytics, Risk Analysis, Data-Driven Decision-Making, Decision Making, Simulation and Simulation Software, Risk Modeling, Business Modeling, Data Analysis, Market Analysis, Unsupervised Learning, Model Optimization, Statistical Methods, Microsoft Excel, Spreadsheet Software, Exploratory Data Analysis, Probability Distribution
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Prompt Engineering, New Product Development, Model Based Systems Engineering, Model Evaluation, Generative AI, Financial Statement Analysis, Sustainable Business, Data Mining, Field-Programmable Gate Array (FPGA), Delegation Skills, Strategic Decision-Making, Real-Time Operating Systems, Object Oriented Design, Sampling (Statistics), Failure Analysis, Data Ethics, Goal Setting, Database Design, Data Visualization, Supervised Learning
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Banking Services, Bank Regulations, Mobile Banking, Banking, Risk Management Framework, FinTech, Security Controls, Customer Relationship Management, Payment Systems, Cyber Risk, Financial Services, Cyber Attacks, Cybersecurity, Regulatory Requirements, Financial Inclusion, Financial Systems, Cloud Security, Blockchain, Risk Management, Governance
Beginner · Specialization · 1 - 3 Months

The University of Sydney
Skills you'll gain: Design Thinking, Design Strategies, Strategic Thinking, Innovation, New Product Development, Business Modeling, Product Design, Service Design, Product Development, Business Strategy, Strategic Communication, Market Research, Corporate Strategy, Case Studies, User Research, User Feedback, Product Testing, Customer Insights
Intermediate · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Salesforce, Salesforce Development, Data Quality, Data Modeling, Business Process Automation, Email Marketing, Data Security, Sales Enablement, Data Access, Data Management, Business Process, User Accounts, User Provisioning, Sales Process, Customer Relationship Management (CRM) Software, Customer Relationship Management, Dashboard, Sales Development, Automation, Cloud Computing
Beginner · Specialization · 1 - 3 Months

Pearson
Skills you'll gain: Competitive Analysis, Market Analysis, Business Strategy, Competitive Intelligence, Strategic Thinking, Market Dynamics, Market Intelligence, Strategic Decision-Making, Market Opportunities, Market Research, Analysis
Beginner · Course · 1 - 4 Weeks