Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

California Institute of the Arts
Skills you'll gain: Competitive Analysis, Business Planning, Business Strategy, Business Strategies, Market Analysis, Market Opportunities, Value Propositions, Peer Review, Market Research, Entrepreneurship, Service Design, Constructive Feedback, Goal Setting, Needs Assessment
★ 4.7 (307) · Beginner · Course · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Business Economics, Market Dynamics, Economics, Economic Development, Financial Policy, Economics, Policy, and Social Studies, Market Analysis, Public Policies, Business Acumen, International Finance, Consumer Behaviour, Policy Analysis, Supply And Demand, Fiscal Management, Decision Making
★ 4.7 (642) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Animations, Visual Storytelling, Content Creation, Social Media, Social Media Content, Graphical Tools, Design, Graphic Design, Digital Marketing
★ 4.5 (172) · Beginner · Guided Project · Less Than 2 Hours

Kennesaw State University
Skills you'll gain: Trustworthiness, Sales Process, Selling Techniques, Verbal Communication Skills, Sales, Sales Development, General Sales Practices, Rapport Building, Relationship Building, Communication, Consumer Behaviour, Customer Relationship Building, Non-Verbal Communication, Marketing Psychology, Decision Making, Purchasing, Customer Insights
★ 4.8 (64) · Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Media Relations, Public Relations, Target Audience, Marketing and Public Relations, Strategic Communication, Media Strategy, Performance Metric, Campaign Planning, Program Evaluation, Generative AI, AI literacy, Content Creation, Ethical Standards And Conduct
★ 4.7 (148) · Beginner · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Pharmaceuticals, Medical Devices, Health Care Procedure and Regulation, Health Care, Medical Equipment and Technology, Health Technology, Biomedical Technology, Market Dynamics, Health Policy, Innovation, Financial Regulations, Cultural Diversity, Regulatory Affairs, Insurance, Market Trend, Stakeholder Analysis
★ 4.5 (616) · Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Google Analytics, Ad Hoc Reporting, Performance Reporting, Web Analytics, Marketing, Web Development
★ 4.5 (170) · Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Branding, Diversity Marketing, Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Responsiveness, Cultural Diversity, Brand Awareness, Cultural Sensitivity, Culture, Intercultural Competence, Market Opportunities, Strategic Marketing, Marketing Strategies, Marketing
★ 4.7 (185) · Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Public Relations, Communication Planning, Marketing and Public Relations, Corporate Communications, Corporate Sustainability, Ethical Standards And Conduct, Media Relations, Business Ethics, Branding, Research, Stakeholder Engagement
★ 4.7 (662) · Beginner · Course · 1 - 3 Months

Peking University
Skills you'll gain: Oral Comprehension, Language Competency, Product Knowledge, Oral Expression, Interviewing Skills, Product Promotion, Verbal Communication Skills, Business Marketing, Company, Product, and Service Knowledge, Marketing, Product Support, Customer Service, Customer Complaint Resolution, Customer Inquiries, Marketing Strategies, Client Services, Business Communication, Vocabulary, Language Learning, Business
★ 4.9 (150) · Intermediate · Course · 1 - 3 Months

Starweaver
Skills you'll gain: Active Listening, Non-Verbal Communication, Business Writing, Concision, Responsible AI, Team Collaboration, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Stakeholder Engagement, Organizational Change, Google Gemini, Anthropic Claude, Change Management, Generative AI, Communication, Strategic Communication, Marketing Communications, Strategic Marketing
★ 4.5 (45) · Intermediate · Specialization · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: E-Commerce, Branding, Entrepreneurship, Web Presence, Sales, Social Media, Business Development, Retail Management, Social Media Marketing, Logistics Management, Payment Systems, Web Design and Development, Logistics, User Experience, Inventory Management, Market Trend
★ 4.8 (185) · Beginner · Course · 1 - 4 Weeks