• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • S

    Skillshare

    Social Media Marketing: Leverage Instagram For Illustrators

    Skills you'll gain: Instagram, Driving engagement, Community Development, Content Scheduling, Social Media Content, Content Strategy, Content Creation, Growth Strategies, Social Media Management, Social Media Marketing, Visual Storytelling, Scheduling, Social Media Strategy, Content Management, Target Audience, Relationship Building, Product Promotion

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    Online Marketing: Social Media, Ads & E-commerce Certificate

    Skills you'll gain: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Content Scheduling, Social Media Campaigns, Content Creation, Data-Driven Marketing, Customer Retention, Meta Ads Manager, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, Driving engagement, Keyword Research, Brand Marketing

    ★ 4.7 (37) · Beginner · Specialization · 1 - 3 Months

  • E

    EDUCBA

    Create Professional Social Media Designs with Canva

    Skills you'll gain: Canva (Software), Visual Design, Graphic and Visual Design, Marketing Collateral, Graphic and Visual Design Software, Marketing Materials, Marketing Design, Brochures, Layout Design, Design Elements And Principles, Marketing Communications, Workflow Management, Presentations, Financial Statement Analysis, Integrated Marketing Communications, Social Media Content, Financial Acumen, Strategic Communication, Financial Statements, Financial Accounting

    ★ 5 (9) · Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Designing for Brands and Social Media with Photoshop

    Skills you'll gain: Adobe Photoshop, Marketing Collateral, Marketing Design, Animations, Photo Editing, Brand Marketing, Branding, Graphic and Visual Design, Brand Awareness, Marketing Materials, Typography, Social Media, Digital Design, Social Media Content, Photo/Video Production and Technology, Layout Design, Video Editing, Timelines, Image Analysis

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    AI-Powered Content Creation for Social Media Success

    Skills you'll gain: Campaign Planning, Social Media Content, Data-Driven Marketing, Social Media Strategy, Personalized Campaigns, Social Media Campaigns, Social Media Marketing, Campaign Management, Content Performance Analysis, Social Media Management, Content Creation, AI Personalization, Content Optimization, Social Media Analytics, AI literacy, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Data Analysis

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Using Video in Social Media Posts with Canva

    Skills you'll gain: Canva (Software), Photo/Video Production and Technology, Video Production, Content Creation, Social Media, User Accounts, Design, Creativity

    ★ 4.6 (192) · Beginner · Guided Project · Less Than 2 Hours

  • A

    Amazon Web Services

    SageMaker Unified Studio Foundations for Data Analytics

    Skills you'll gain: AWS SageMaker, Generative AI, Data Lakes, Data Governance, Data Architecture, Data Management, SQL, Model Training, Applied Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to create Social Media graphics using Canva

    Skills you'll gain: Canva (Software), Design Elements And Principles, Graphic and Visual Design, Content Creation, Graphical Tools, Creative Design, Graphics Software, Graphic and Visual Design Software, Design, Graphic Design

    ★ 4.7 (15) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Michigan

    Foundations of Sports Analytics: Data, Representation, and Models in Sports

    Skills you'll gain: Statistical Methods, Regression Analysis, Plot (Graphics), Data Cleansing, Statistical Hypothesis Testing, Correlation Analysis, Data Preprocessing, Matplotlib, Data Wrangling, Data Visualization, Statistical Analysis, Data Processing, Statistics, Analytics, Statistical Modeling, R Programming, Data Analysis, Statistical Inference, Pandas (Python Package), Python Programming

    ★ 4.4 (204) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Creating Social Media Posts with GenAI: Mastering ChatGPT

    Skills you'll gain: Content Performance Analysis, ChatGPT, Driving engagement, Content Optimization, Social Media Content, Content Strategy, Prompt Engineering, Digital Media Strategy, Target Audience, Social Media Campaigns, Social Media Marketing, Personalized Campaigns, Content Creation, Social Media, Content Scheduling, Drive Engagement, User Research, User Feedback, Copywriting, Storytelling

    ★ 4.4 (14) · Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Pennsylvania

    Intro to Data Analytics, SQL, and EDA Using Python

    Skills you'll gain: SQL, Data Analysis, Seaborn, Exploratory Data Analysis, Analytics, Data Visualization, Database Management, Query Languages, Data Visualization Software, Matplotlib, Data Storage, Pandas (Python Package), Big Data, Data Science, Relational Databases, Data Management, Data Manipulation, Data Cleansing, NumPy

    Beginner · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Hootsuite for Beginners: Hands-On Social Media Management

    Skills you'll gain: Hootsuite, Content Scheduling, Social Media Analytics, Social Media Content, Brand Marketing, Brand Strategy, Content Performance Analysis, Branding, Brand Awareness, Social Media Strategy, Brand Management, Digital Marketing Tools, Digital Brand Strategy, Performance Analysis, Digital Media Strategy, Content Development and Management, Performance Measurement, Web Presence, Calendar Management, Account Management

    Beginner · Course · 1 - 4 Weeks

1…161718…688

In summary, here are 10 of our most popular social media analytics courses

  • Social Media Marketing: Leverage Instagram For Illustrators: Skillshare
  • Online Marketing: Social Media, Ads & E-commerce Certificate: SkillUp
  • Create Professional Social Media Designs with Canva: EDUCBA
  • Designing for Brands and Social Media with Photoshop: Packt
  • AI-Powered Content Creation for Social Media Success: University of California, Davis
  • Using Video in Social Media Posts with Canva: Coursera
  • SageMaker Unified Studio Foundations for Data Analytics: Amazon Web Services
  • How to create Social Media graphics using Canva: Coursera
  • Foundations of Sports Analytics: Data, Representation, and Models in Sports: University of Michigan
  • Creating Social Media Posts with GenAI: Mastering ChatGPT: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok