• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    ESSEC Business School

    The fundamentals of hotel distribution

    Skills you'll gain: Hospitality Management, Hotels and Accommodations, Hotel Operations, Marketing Channel, Revenue Management, Direct Selling, Direct Marketing, Travel Arrangements, Booking (Sales), E-Commerce, Online Advertising, Growth Strategies, Strategic Partnership, Branding, Marketing Strategies, Web Design and Development, Content Optimization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    SQL Problem Solving

    Skills you'll gain: SQL, Data Quality, Complex Problem Solving, JSON, Business Metrics, Business Reporting, Data Validation, Data Presentation, Forecasting, Data Analysis, Predictive Analytics

    4.2
    Rating, 4.2 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    IE Business School

    Channel Management and Retailing

    Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Retail Store Operations, Market Opportunities, Supply Chain, E-Commerce, Market Dynamics, Vendor Relationship Management, Cross-Channel Marketing, Growth Strategies, Supply Chain Planning, Web Presence, Promotional Strategies, Company, Product, and Service Knowledge, Digital Transformation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    AI SEO: Mastering Generative Engine Optimization (GEO)

    Skills you'll gain: Generative Engine Optimization (GEO), Content Performance Analysis, Search Engine Optimization, Content Optimization, Generative AI, Web Analytics and SEO, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Ethical Standards And Conduct, Data Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    32 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Corporate Finance Institute

    Valuation Modeling

    Skills you'll gain: Business Valuation, Financial Modeling, Revenue Forecasting, Microsoft PowerPoint, Financial Statements, Financial Analysis, Oral Expression, Auditing, Sales Presentations, Verbal Communication Skills, Financial Auditing, Financial Forecasting, Presentations, Productivity Software, Investment Banking, Equities, Forecasting, Corporate Finance, Microsoft Excel, Data Analysis

    Intermediate · Specialization · 3 - 6 Months

  • J

    Johns Hopkins University

    Advanced Statistics for Data Science

    Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Regression Analysis, Bayesian Statistics, Statistical Analysis, Probability & Statistics, Statistical Inference, Statistical Methods, Statistical Modeling, Linear Algebra, Probability, Probability Distribution, R Programming, Biostatistics, Data Analysis, Data Science, Statistics, Mathematical Modeling, Analysis, Data Modeling

    4.4
    Rating, 4.4 out of 5 stars
    ·
    798 reviews

    Advanced · Specialization · 3 - 6 Months

  • J

    Johns Hopkins University

    Algorithms for DNA Sequencing

    Skills you'll gain: Bioinformatics, Molecular Biology, Computational Thinking, Data Structures, Python Programming, Data Analysis, Algorithms, Life Sciences, Graph Theory

    4.7
    Rating, 4.7 out of 5 stars
    ·
    932 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of California San Diego

    Big Data Integration and Processing

    Skills you'll gain: Apache Spark, Apache Hadoop, Data Integration, Big Data, Data Pipelines, Data Processing, Data Management, NoSQL, Database Management Systems, Analytics, Splunk, Database Systems, MongoDB, Pandas (Python Package), Query Languages, PostgreSQL

    4.4
    Rating, 4.4 out of 5 stars
    ·
    2.4K reviews

    Beginner · Course · 1 - 3 Months

  • P

    PracticalGrowth

    Hire faster, hire smarter

    Skills you'll gain: Full Cycle Recruitment, Talent Recruitment, Recruitment, Talent Acquisition, Recruitment Strategies, Promotional Strategies, Process Improvement, Performance Metric, Promotions and Campaigns, Content Performance Analysis, Stakeholder Engagement, Project Scoping, Stakeholder Analysis, Business Requirements, Requirements Management, Stakeholder Management, People Analytics, Job Analysis, Workplace inclusivity, Promotional Materials

    Beginner · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Requerimientos, planeación, ejecución y medición de estrategias para redes sociales

    Skills you'll gain: Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Management, Content Marketing, Plan Execution, Communication Planning, Performance Measurement, Marketing Strategies, Integrated Marketing Communications, Content Strategy, Strategic Communication, Campaign Management, Campaign Planning, Marketing, Communication Strategies, Customer Engagement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    539 reviews

    Mixed · Course · 1 - 3 Months

  • P

    Packt

    AWS Data, Integration and Modern Workloads

    Skills you'll gain: AWS Kinesis, Amazon Web Services, Amazon DynamoDB, AWS SageMaker, Amazon Redshift, Database Administration, Extract, Transform, Load, Databases, Relational Databases, Real Time Data, Cloud Applications, Database Management Systems, Scalability, Data Integration, Cloud Deployment, Middleware, Cloud-Based Integration, Web Services, Data Warehousing, Data Integrity

    Intermediate · Course · 1 - 3 Months

  • U

    University of Michigan

    Applied Text Mining in Python

    Skills you'll gain: Text Mining, Data Preprocessing, Natural Language Processing, Data Mining, Data Processing, Classification Algorithms, Unstructured Data, Feature Engineering, Data Manipulation, Data Cleansing, Python Programming, Applied Machine Learning, Unsupervised Learning, Model Training, Supervised Learning

    4.2
    Rating, 4.2 out of 5 stars
    ·
    3.8K reviews

    Intermediate · Course · 1 - 4 Weeks

1…163164165…493

In summary, here are 10 of our most popular marketing analytics courses

  • The fundamentals of hotel distribution: ESSEC Business School
  • SQL Problem Solving: University of California, Davis
  • Channel Management and Retailing : IE Business School
  • AI SEO: Mastering Generative Engine Optimization (GEO): SkillUp
  • Valuation Modeling: Corporate Finance Institute
  • Advanced Statistics for Data Science: Johns Hopkins University
  • Algorithms for DNA Sequencing: Johns Hopkins University
  • Big Data Integration and Processing: University of California San Diego
  • Hire faster, hire smarter: PracticalGrowth
  • Requerimientos, planeación, ejecución y medición de estrategias para redes sociales: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok