YouTube marketing courses can help you learn video content creation, audience engagement strategies, SEO for video, and analytics interpretation. You can build skills in crafting compelling thumbnails, optimizing titles and descriptions, and leveraging social media for promotion. Many courses introduce tools like Google Analytics, TubeBuddy, and Canva, which assist in measuring performance, enhancing video quality, and designing eye-catching visuals.

University of Virginia
Skills you'll gain: Product Management, New Product Development, Product Development, Product Improvement, Product Marketing, Innovation, Product Planning, Business Modeling, Stakeholder Engagement, Leadership and Management, Growth Strategies, Customer Engagement, Cross-Functional Collaboration, Customer Insights, Customer Analysis, Data-Driven Decision-Making
★ 4.9 (8) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Workflows, Prompt Patterns, Agentic Workflows, Agentic systems, Multimodal Prompts, AI Orchestration, Prompt Engineering Tools, Workflow Management, AI Integrations, Marketing Automation, Social Media Content, LLM Application, Content Scheduling, Generative AI, Authorization (Computing)
Beginner · Course · 1 - 3 Months

Skills you'll gain: Value Propositions, Customer Analysis, Product Marketing, Customer experience improvement, Product Strategy, Customer Insights, New Product Development, Entrepreneurship, Product Improvement, Competitive Analysis, Verification And Validation, Innovation, Leadership
★ 4.3 (17) · Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Pinterest, Organizational Skills, Ideation, Social Media Content, Account Management, User Accounts, Meal Planning And Preparation, Direct Selling, Marketing, Business Marketing, Business Strategy, Business Analytics
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Canva (Software), Graphical Tools, Web Content, Design, Creative Design, Design Software, Graphic Design, Marketing Design, Event Management
★ 4.7 (18) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Presentations, Customer Analysis, Target Market, Marketing Materials, Target Audience, Market Analysis, Marketing, Productivity Software, Design
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Personalized Campaigns, Public Relations, Content Creation, Marketing and Public Relations, Responsible AI, AI Personalization, Crisis Management, Prompt Engineering, Team Leadership
★ 3.9 (18) · Intermediate · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Business Strategy, Business Strategies, Strategic Thinking, Competitive Analysis, Business Planning, Corporate Strategy, Organizational Strategy, Strategic Decision-Making, Business Analysis, Market Analysis, Market Dynamics, Business Analysis Tools
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media Content, Content Creation, Driving engagement, Content Performance Analysis, Content Marketing, Social Media, Social Media Marketing, Social Media Strategy, Social Media Analytics, Content Optimization
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: AI literacy, Generative AI, Automation, Responsible AI, Journalism, Artificial Intelligence, Education and Training, Job Analysis, Marketing, Economics, Economics, Policy, and Social Studies, Analysis, Critical Thinking
★ 4.4 (9) · Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Mediation, Customer Complaint Resolution, Root Cause Analysis, Customer Relationship Management, Customer Engagement, Customer Relationship Management (CRM) Software, Power BI, Conflict Management, Customer Insights, Discussion Facilitation, Customer Retention, Constructive Feedback, Customer Analysis, Customer Relationship Building, Dashboard Creation, Service Level, Service Level Agreement, Storytelling, Customer Service, Responsible AI
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Fraud detection, Marketing Analytics, Data-Driven Marketing, Predictive Modeling, People Analytics, Customer Analysis, Feature Engineering, Marketing Effectiveness, Exploratory Data Analysis, Anomaly Detection, Customer Retention, Advanced Analytics, Marketing Strategies, Job Analysis, Predictive Analytics, Analytics, R Programming, Credit Risk, R (Software), Applied Machine Learning
★ 4.6 (15) · Beginner · Specialization · 1 - 3 Months