• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    University of London

    Authentic Communication With Confidence And Impact

    Skills you'll gain: Oral Expression, Storytelling, Persuasive Communication, Empathy, Rapport Building, Drive Engagement, Emotional Intelligence, Communication Strategies, Personal Attributes, Public Speaking, Communication, Relationship Building, Interpersonal Communications, Verbal Communication Skills, Target Audience, Workplace inclusivity, Non-Verbal Communication, Self-Awareness, Executive Presence, Active Listening

    ★ 4.7 (1.3K) · Beginner · Specialization · 1 - 3 Months

    Category: Hot New Release
    Hot New Release
  • U

    University of California, Davis

    Digital Thinking: Frameworks For Our Digital Reality

    Skills you'll gain: Digital Transformation, Machine Learning, digital literacy, AI literacy, Responsible AI, Digital Analysis, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Emerging Technologies, Ethical Standards And Conduct, Social Impact, Blockchain, Algorithms, Innovation

    ★ 4.7 (15) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • B

    Banco Interamericano de Desarrollo

    Educación sobre cambio climático: energía y huella ecológica

    Skills you'll gain: Climate Change Mitigation, Climate Change Programs, Energy and Utilities, Mitigation, Environmental Issue, Environment, Climate Change Adaptation, Education and Training, Sustainable Development, Environmental Science, Teaching, Natural Resource Management, Sustainable Technologies, Systems Thinking, Pedagogy, Instructing, Advocacy

    ★ 4.7 (38) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • O

    O.P. Jindal Global University

    Identity and Policy

    Skills you'll gain: Economics, Policy, and Social Studies, Public Policies, Political Sciences, Social Studies, Policy Analysis, Social Sciences, International Relations, Cultural Diversity, Culture, Social Justice, Diversity Awareness, Socioeconomics, Immigration Law, Diversity Programs, Sociology, Diversity Equity and Inclusion Initiatives, World History, Program Evaluation, Economics, Case Studies

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • M

    Microsoft

    Introduction to Public Relations

    Skills you'll gain: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Media and Communications, Performance Metric, Campaign Planning, Program Evaluation, Generative AI, AI literacy, Content Creation

    ★ 4.7 (157) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Job Search and CV Optimization

    Skills you'll gain: LinkedIn, Recruitment, Professional Networking, Talent Recruitment, Executive Recruitment, Full Cycle Recruitment, Web Presence, Applicant Tracking Systems, Keyword Research, Professional Development, Recruitment Strategies, Social Media Content, Organizational Structure, Talent Acquisition, Interviewing Skills, Human Resources, Content Optimization, Job Analysis, Verbal Communication Skills, Personal Development

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • M

    Madecraft

    Applied Data Analytics

    Skills you'll gain: Data Storytelling, Dashboard, Dashboard Creation, Business Analytics, Analytics, Social Network Analysis, Fraud detection, Data Analysis, Data Presentation, Business Intelligence, Marketing Analytics, Pandas (Python Package), Analytical Skills, Network Analysis, Interactive Data Visualization, Power BI, Plot (Graphics), Exploratory Data Analysis, Data Visualization, Python Programming

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Ombudsman: A Unique Role in Dispute Resolution

    Skills you'll gain: Mediation, Conflict Management, Customer Complaint Resolution, Family Support, Interpersonal Communications, Discussion Facilitation, Organizational Development, Negotiation, Leadership, Business Ethics, Problem Solving, Emotional Intelligence, Communication, Active Listening, Governance Risk Management and Compliance, Decision Making, Strategic Decision-Making, Change Management, Strategic Thinking, Critical Thinking

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Crea piezas para redes sociales usando Canva

    Skills you'll gain: Canva (Software), Graphics Software, Animation and Game Design, Graphic and Visual Design, Social Media Content, Social Media Marketing, Graphic Design, Social Media, Graphic and Visual Design Software, Content Creation, Marketing Design, Instagram, Editing, Photo Editing, Branding, Marketing, Video Editing

    ★ 4.8 (115) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • B

    Banco Interamericano de Desarrollo

    Asociaciones Público-Privadas. Identificación y preparación

    Skills you'll gain: Risk Analysis, Project Finance, Risk Mitigation, Project Risk Management, Risk Management, Program Evaluation, Project Management Life Cycle, Risk Management Framework, Project Design, Policy Analysis, Feasibility Studies, Strategic Partnership, Public Policies, Policy Development, Financial Analysis, Financial Policy, Contract Management, Fiscal Management, Climate Change Adaptation, Regulatory Requirements

    ★ 4.4 (7) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Council on Foreign Relations

    Climate Change: Policy Obstacles and Opportunities

    Skills you'll gain: Environmental Policy, Climate Change Programs, Climate Change Mitigation, Policy Development, Policy Analysis, Environmental Issue, Public Policies, Environment, International Relations, Social Justice, Diplomacy, Sustainable Systems, Environmental Regulations, Tax Laws, Ethical Standards And Conduct, Governance, Mitigation

    ★ 4.8 (6) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Career Readiness & Leadership Skills in the Modern Workplace

    Skills you'll gain: Active Listening, Empathy & Emotional Intelligence, Emotional Intelligence, Team Performance Management, Interviewing Skills, Executive Presence, Leadership Development, Conflict Management, Business Ethics, Management Training And Development, Case Studies, Empathy, Relationship Management, Ethical Standards And Conduct, Leadership, Self-Awareness, Oral Expression, Workforce Development, Professional Networking, Communication

    ★ 4.7 (1.4K) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…186187188…592

In summary, here are 10 of our most popular social media marketing courses

  • Authentic Communication With Confidence And Impact: University of London
  • Digital Thinking: Frameworks For Our Digital Reality: University of California, Davis
  • Educación sobre cambio climático: energía y huella ecológica: Banco Interamericano de Desarrollo
  • Identity and Policy: O.P. Jindal Global University
  • Introduction to Public Relations: Microsoft
  • Job Search and CV Optimization: EDUCBA
  • Applied Data Analytics: Madecraft
  • Ombudsman: A Unique Role in Dispute Resolution: University of Colorado Boulder
  • Crea piezas para redes sociales usando Canva: Coursera
  • Asociaciones Público-Privadas. Identificación y preparación: Banco Interamericano de Desarrollo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok