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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • C

    Coursera

    Business Model Canvas

    Skills you'll gain: Target Audience, Target Market, Value Propositions, Operating Cost, Customer Analysis, Business Modeling, Strategic Partnership, Marketing Channel, Business Planning, Strategic Thinking, Entrepreneurship, Business Strategy, Resource Management, New Business Development, Resource Allocation, Revenue Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    58 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • M

    Microsoft

    Media Relations and Crisis Management

    Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Media Strategy, Communication Strategies, Stakeholder Communications, AI literacy, AI Integrations, Real Time Data

    4.8
    Rating, 4.8 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Automate Blog Advertisements with Zapier

    Skills you'll gain: Content Scheduling, Blogs, Social Media Content, Social Media Management, Facebook, Social Media, Instagram, Social Media Marketing, Marketing Automation, Owned Media, User Accounts, Web Presence, Advertising, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    UX and Interface Design for Embedded Systems

    Skills you'll gain: User Research, User Experience Design, User Experience, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, UI/UX Research, UI/UX Strategy, Persona (User Experience), Usability Testing, User Centered Design, User Interface (UI) Design, Embedded Systems, Unified Modeling Language

    Build toward a degree

    4.1
    Rating, 4.1 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Fundamentals of Internal Business Communications

    Skills you'll gain: Internal Communications, Stakeholder Engagement, Communication Strategies, Stakeholder Communications, Stakeholder Management, Corporate Communications, Communication, Communication Planning, Strategic Communication, Interpersonal Communications, Business Communication, Target Audience, Active Listening, Employee Engagement, Driving engagement, Leadership

    4.4
    Rating, 4.4 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Disrupción Digital

    Skills you'll gain: Business Strategies, Business Strategy, Digital Analysis, Business Planning, Technology Strategies, Strategic Planning, Digital Transformation, Innovation, Organizational Strategy, Business Transformation, Business Modeling, Emerging Technologies, Business Analysis Tools, Customer Relationship Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    51 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Introduction au CRM avec HubSpot

    Skills you'll gain: HubSpot CRM, Sales Pipelines, Email Marketing, Dashboard, Sales Process, Customer Relationship Management (CRM) Software, Sales Management, Campaign Management, Customer Relationship Management, Management Reporting, Team Management, Team Oriented, Marketing Automation, Customer Data Management, User Accounts, Marketing

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • L

    LearnQuest

    Strategic Selling and Account Management

    Skills you'll gain: Account Management, Consultative Selling, Selling Techniques, Performance Measurement, Cross-Functional Team Leadership, Sales Process, Business Risk Management, Business Metrics, Consultative Approaches, Solution Selling, Upselling, Customer Engagement, Strategic Thinking, Stakeholder Engagement, Innovation, Strategic Communication, Stakeholder Analysis, Value Propositions, Business Communication, Business Analytics

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    How to Plan a Content Calendar using Trello

    Skills you'll gain: Content Scheduling, Calendar Management, Content Development and Management, Project Management Software, Content Creation, Workflow Management, Organizational Skills, Collaborative Software, Project Management, User Accounts, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • S

    SkillsBooster Academy

    Building Basic AI Agents

    Skills you'll gain: Prompt Engineering, Prompt Patterns, LLM Application, Generative AI Agents, Make.com, Agentic Workflows, AI Workflows, AI Integrations, Tool Calling, Generative AI, Agentic systems, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Business Process Automation, Artificial Intelligence, Automation, Creativity, Machine Learning, Content Management, Digital Marketing

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • F

    Fudan University

    游戏产业概论

    Skills you'll gain: Intellectual Property, Video Game Development, Game Design, Animation and Game Design, Corporate Strategy, Legal Risk, Company, Product, and Service Knowledge, Market Share, Production Process, Regulation and Legal Compliance, Promotional Strategies, Organizational Structure, Product Marketing, Computer Hardware

    3.6
    Rating, 3.6 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 3 Months

  • R

    Real Madrid Graduate School Universidad Europea

    The Evolution of Sports Media

    Skills you'll gain: Journalism, Media and Communications, Media Strategy, Media Production, Revenue Management, Media Relations, Digital Media Strategy, Advertising, Content Creation, Social Media Marketing, Social Media, Storytelling, Brand Management, Video Production, Public Relations, Intellectual Property, Social Media Campaigns, Digital Marketing, Crisis Management, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing courses

  • Business Model Canvas: Coursera
  • Media Relations and Crisis Management: Microsoft
  • Automate Blog Advertisements with Zapier : Coursera
  • UX and Interface Design for Embedded Systems: University of Colorado Boulder
  • Fundamentals of Internal Business Communications : Coursera
  • Disrupción Digital: Universidad de Palermo
  • Introduction au CRM avec HubSpot: Coursera
  • Strategic Selling and Account Management: LearnQuest
  • How to Plan a Content Calendar using Trello: Coursera
  • Building Basic AI Agents: SkillsBooster Academy

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