Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Promotional Materials, Design, Dashboard, Design Elements And Principles, Marketing Materials, Marketing Collateral, Color Theory, Graphic and Visual Design Software, Graphic Design, Branding, Content Creation, Marketing, Advertising, Business
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Competitive Analysis, Value Propositions, Growth Strategies, Business Development, Business Strategy, Customer Analysis, Consumer Behaviour, Target Market, Customer Insights, Competitive Intelligence, Market Research, Market Analysis, Target Audience
Mixed · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Customer Relationship Management, Customer Data Management, Big Data, Data Mining, Data-Driven Decision-Making, Sales Pipelines, Predictive Analytics, Machine Learning Methods, Data Strategy, Customer Relationship Management (CRM) Software, Customer Analysis, Sales Management, Data Engineering, Customer Engagement, Predictive Modeling, Data Literacy, Customer Relationship Building, Customer Insights, Analytics, Advanced Analytics
Beginner · Specialization · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Environmental Issue, Solution Design, Sustainable Development, Design Thinking, Business Planning, Human Centered Design, Sustainable Business, Innovation, Entrepreneurship, Economic Development, Needs Assessment, Business Development, Consumer Behaviour, Market Analysis, Market Research, Market Dynamics, Cultural Sensitivity
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Earned Media, Public Relations, Social Media Marketing, Social Media Management, Social Media, Stakeholder Communications, Public Affairs, Marketing Communications, Branding, Social Media Campaigns, Brand Strategy, Brand Management, Communication Strategies, Stakeholder Management, Internal Communications, Corporate Sustainability
Beginner · Course · 1 - 4 Weeks

AI CERTs
Skills you'll gain: AI Personalization, Digital Transformation, AI Product Strategy, User Interface and User Experience (UI/UX) Design, Experience Design, Persona (User Experience), User Experience Design, User Experience, User Centered Design, User Interface (UI), UI/UX Research, Artificial Intelligence, Design Research, Wireframing, Design Reviews, User Story, Prototyping, Responsible AI, Presentations, Prompt Patterns
Advanced · Specialization · 3 - 6 Months

Airbus Beyond
Skills you'll gain: Procurement, Strategic Sourcing, Supplier Relationship Management, Contract Management, Supplier Performance Management, Vendor Contracts, Negotiation, Contract Negotiation, Process Optimization, Innovation, Value Propositions, Market Research, Market Analysis, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Land Management, Water Resources, Risk Management, Water Sustainability, Water Resource Management, Food and Beverage, Mitigation, Risk Control, Risk Mitigation, Plant Operations and Management, Insurance, Strategic Marketing, Lease Contracts, Insurance Policies, Marketing, Product Marketing, Loans, Warehousing
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Video Production, Video Editing, Storyboarding, Photo/Video Production and Technology, Videography, Post-Production, Media Production, Photo Editing, Content Creation, Writing, Scripting, Social Media Content, Social Media
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Content Scheduling, Content Strategy, Video Production, Content Development and Management, Social Media Content, Social Media Strategy, Content Creation, Content Performance Analysis, Calendar Management, Production Process, Ideation, Digital Marketing Tools, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Presentations, Sales Presentation, Marketing Design, Sales Presentations, Target Market, Data Visualization, Marketing Collateral, Target Audience, Productivity Software, Marketing
Beginner · Guided Project · Less Than 2 Hours

Minnesota State University, Mankato
Skills you'll gain: Brand Strategy, Brand Marketing, Competitive Analysis, Brand Management, Branding, Brand Awareness, Brand Loyalty, Target Audience, Marketing Psychology, Target Market, Business Planning, Strategic Marketing, Integrated Marketing Communications, Organizational Strategy, Growth Strategies, Marketing Strategies, Cross-Channel Marketing, Marketing Planning, Communication Planning, Market Analysis
Beginner · Specialization · 1 - 3 Months