Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Video Production, Video Editing, Storyboarding, Photo/Video Production and Technology, Videography, Post-Production, Media Production, Photo Editing, Content Creation, Writing, Scripting, Social Media Content, Social Media
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Marketing Materials, Promotional Materials, Marketing Collateral, Advertising, Digital Advertising, Design Elements And Principles, Organizational Skills, Graphic Design, Driving engagement, Layout Design, Online Advertising, Design, Graphic and Visual Design, Graphic and Visual Design Software, Graphical Tools, Marketing, Dashboard
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Personalized Campaigns, Public Relations, Content Creation, Marketing and Public Relations, Responsible AI, AI Personalization, Crisis Management, Prompt Engineering, Team Leadership
Intermediate · Course · 1 - 4 Weeks

Alfaisal University | KLD
Skills you'll gain: Customer Retention, Marketing Strategies, Customer Analysis, Brand Loyalty, Target Market, Customer experience strategy (CX), Strategic Marketing, Customer Insights, Customer Relationship Building, Customer Relationship Management, Customer Engagement, Market Dynamics, Digital Transformation
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Customer Analysis, Marketing Psychology, Market Analysis, Marketing, Marketing Planning, Data-Driven Marketing, Behavioral Economics, Target Market, Customer Insights, Marketing Strategy and Techniques, Strategic Marketing, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing
Build toward a degree
Beginner · Course · 1 - 3 Months

Keller Williams
Skills you'll gain: Real Estate Sales, Real Estate Transactions, Lead Generation, Selling Techniques, Sales Presentation, Prospecting and Qualification, Closing (Sales), General Sales Practices, Sales Prospecting, Client Services, Advertising Sales, Contract Negotiation, Negotiation, Consultative Selling, Transaction Processing, Marketing, Customer Relationship Building, Contract Management, Customer Retention, Rapport Building
Beginner · Course · 1 - 3 Months

Queen Mary University of London
Skills you'll gain: Tax, Tax Laws, Law, Regulation, and Compliance, Cloud Services, Tax Compliance, Cloud Computing, Regulation and Legal Compliance, Cloud Storage, Corporate Tax, Income Tax, General Data Protection Regulation (GDPR), Data Access, Data Sharing, Digital Forensics, Interoperability, Competitive Analysis, Market Analysis, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Barcoding, LinkedIn, No-Code Development, Facebook, Cloud Applications, Social Media, Shared Media, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Social Media, Instagram, AI powered creativity, Social Media Management, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Branding, ChatGPT, Brand Management, Digital Content, Campaign Planning, Design Elements And Principles, Data Import/Export
Intermediate · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Model Evaluation, Unsupervised Learning, Regression Analysis, Data Mining, Predictive Modeling, Predictive Analytics, Anomaly Detection, Statistical Methods, Fraud detection, Machine Learning, Machine Learning Algorithms, Correlation Analysis, Scatter Plots, Market Analysis, Classification Algorithms
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Customer Communications Management, Content Management Systems, Retail Management, Retail Store Operations, Payment Processing, Payment Systems, Merchant Services, E-Commerce, Web Content, Product Management, Shipping and Receiving, Sales Tax, Marketing, System Configuration, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Product Promotion, Marketing Materials, Promotional Strategies, Graphic and Visual Design Software, Product Knowledge, Design, Dashboard, Graphic and Visual Design, Commercialization, Creative Design, Graphic Design, Selling Techniques, Sales
Beginner · Guided Project · Less Than 2 Hours