Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Content Performance Analysis, ChatGPT, Driving engagement, Content Optimization, Social Media Content, Content Strategy, Prompt Engineering, Digital Media Strategy, Target Audience, Social Media Campaigns, Social Media Marketing, Personalized Campaigns, Content Creation, Social Media, Content Scheduling, Drive Engagement, User Research, User Feedback, Copywriting, Storytelling
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Marketing Planning, Microsoft 365, Productivity Software, Project Management Software, Project Planning, Collaborative Software, Project Management, Team Management
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Content Creation, Crisis Management, Driving engagement, Digital Communications, Social Media Marketing, Strategic Communication, Communication Strategies, Social Media, Digital Marketing, Digital Brand Strategy, Digital Content, Communication Planning, Communication, Data Ethics, Social Media Strategy, Marketing Communications, Target Audience, Social Media Content, Customer Engagement, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Supply Chain Management, Supply Chain, Supply Chain Systems, Manufacturing Operations, Operations Management, Operations, Supply Chain Planning, Business Operations, Inventory Management System, Operational Efficiency, Production Process, Inventory Control, Inventory and Warehousing, Operational Analysis, Logistics, Internal Communications, Process Analysis, Operational Excellence, Lean Six Sigma, Complex Problem Solving
Advanced · Course · 1 - 4 Weeks

Alfaisal University | KLD
Skills you'll gain: Customer Retention, Marketing Strategies, Customer Analysis, Brand Loyalty, Target Market, Strategic Marketing, Customer Insights, Customer Relationship Building, Customer Relationship Management, Customer Engagement, Market Dynamics, Digital Transformation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Equities, Capital Markets, Investment Banking, Business Valuation, Financial Modeling, Financial Market, Securities (Finance), Global Marketing, Market Share, Financial Forecasting, Financial Statement Analysis, Revenue Forecasting, Financial Analysis, Market Dynamics, Forecasting, Financial Statements, International Finance, Financial Regulations, Cash Flows, Underwriting
Mixed · Course · 1 - 3 Months

Skills you'll gain: User Experience Design, Responsive Web Design, Storyboarding, Adobe XD, Information Architecture, User Experience, UI/UX Research, Web Design, Usability Testing, Design Reviews, Experience Design, User Interface and User Experience (UI/UX) Design, Figma (Design Software), Graphic and Visual Design, Persona (User Experience), User Centered Design, Prototyping, Wireframing, User Research, Design Research
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Google Analytics, Driving engagement, Web Analytics, Benchmarking, Drive Engagement, Customer Engagement, Customer Analysis, Performance Analysis, Performance Reporting, Journey Mapping, Customer Retention, Trend Analysis, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: LinkedIn, Professional Networking, Dashboard, Social Media, Social Media Content, Web Presence, Relationship Building, Professional Development, Professionalism
Beginner · Guided Project · Less Than 2 Hours

Tecnológico de Monterrey
Skills you'll gain: Petroleum Industry, Oil and Gas, Market Dynamics, Global Marketing, Energy and Utilities, Price Negotiation, Environmental Issue, Economic Development, Economics, Climate Change Mitigation, Manufacturing and Production, Socioeconomics, Process Engineering, Social Studies, Sustainable Systems, Production Process, Natural Resource Management, Workforce Development, Risk Management
Intermediate · Course · 1 - 3 Months

LearnQuest
Skills you'll gain: Account Management, Consultative Selling, Selling Techniques, Performance Measurement, Cross-Functional Team Leadership, Sales Process, Business Risk Management, Consultative Approaches, Relationship Building, Solution Selling, Upselling, Customer Engagement, Strategic Thinking, Stakeholder Engagement, Innovation, Strategic Communication, Stakeholder Analysis, Value Propositions, Business Communication, Business Analytics
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Cold Calling, Sales Prospecting, Overcoming Objections, Phone Sales, Prospecting and Qualification, Outbound Calls, Telemarketing, Selling Techniques, Sales, Closing (Sales), Telephone Skills, Sales Strategy, Setting Appointments, Sales Pipelines, Oral Expression, Rapport Building, Relationship Building, Active Listening
Beginner · Course · 1 - 4 Weeks