Copywriting courses can help you learn persuasive writing techniques, audience targeting, brand voice development, and effective headline creation. You can build skills in crafting compelling calls to action, optimizing content for search engines, and understanding consumer psychology. Many courses introduce tools like Google Analytics for tracking engagement, Grammarly for editing, and various content management systems to streamline the writing process.

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Target Audience, Advertising, Campaign Management, Advertising Campaigns, Communication Planning, Media Strategy, Marketing Communications, Social Media Campaigns, Key Performance Indicators (KPIs), Promotions and Campaigns, Public Relations, Communication Strategies, Marketing Effectiveness, Paid media, Marketing, Communication, Business Strategy, Business Communication, Business Process
Beginner · Specialization · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Grammar, English Language
Intermediate · Course · 1 - 4 Weeks
IE Business School
Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Content Marketing, Storytelling, Content Creation, Production Planning, Brand Awareness, Logo Design, Target Audience, Advertising Campaigns, Target Market, Customer experience improvement, Drive Engagement, Advertising, Marketing Design, Brand Management, Journalism, Creativity, Communication
Beginner · Specialization · 3 - 6 Months

Michigan State University
Skills you'll gain: Peer Review, Storytelling, Editing, Constructive Feedback, Proofreading, Literacy, Creative Thinking, Goal Setting, Self-Discipline, Overcoming Obstacles, Critical Thinking
Beginner · Course · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Applicant Tracking Systems, Business Writing, Concision, Persuasive Communication, Writing, Marketing, Branding, Resourcefulness, Keyword Research
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Photo Editing, Adobe Illustrator, Color Theory, Adobe Photoshop, Adobe Acrobat, Typography, Document Management, Graphic and Visual Design, Graphic Design, Photography, Generative AI, Design, Adobe Creative Cloud, Design Elements And Principles, Workflow Management, Digital Design, File Management, Collaborative Software, Design Reviews, Branding
Beginner · Specialization · 1 - 3 Months

Berklee
Skills you'll gain: Music Theory, Musical Composition, Music, Music Performance
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Editing, Style Guides, Post-Production, Storyboarding, Storytelling, Aesthetics, Communication
Mixed · Course · 1 - 4 Weeks

Rice University
Skills you'll gain: Engineering Documentation, Concision, Electronic Media, Report Writing, Writing, Technical Documentation, Editing, Teamwork, Professionalism, Communication, Planning, Communication Strategies
Beginner · Course · 1 - 3 Months

Skills you'll gain: Newsletters, Target Audience, Email Marketing, Communication Strategies, Marketing Communications, Marketing Materials, Campaign Management, Testability, Digital Marketing, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Wesleyan University
Skills you'll gain: Storytelling, Content Creation, Editing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Videography, Photography, Video Production, Photo/Video Production and Technology, Video Editing, Design Reviews, Creativity
Intermediate · Course · 1 - 4 Weeks