Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Dubai College of Tourism
Skills you'll gain: Revenue Management, Market Share, Hotel Operations, Hotels and Accommodations, Market Intelligence, Competitive Analysis, Hospitality Management, Market Analysis, Key Performance Indicators (KPIs), Market Data, Benchmarking, Competitive Intelligence, Market Research, Hospitality, Performance Analysis, Performance Measurement, Technology Strategies, Data Analysis, Strategic Thinking, Data Visualization
Intermediate · Course · 1 - 4 Weeks

Peking University
Skills you'll gain: Market Research, Telephone Skills, Business Communication, Hotel Operations, Travel Arrangements, Language Learning, Company, Product, and Service Knowledge, Hospitality, Business Correspondence, Oral Expression, Negotiation, Language Competency, Business, Events and Conferences, Business Writing, Verbal Communication Skills, Customer Relationship Building, Vocabulary
Intermediate · Course · 1 - 3 Months
Kennesaw State University
Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Advocacy, Customer Insights, Customer experience strategy (CX), Customer Engagement, Customer Relationship Building, Customer Relationship Management, Customer Success Management, Customer Analysis, Customer Service, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Strategic Marketing, Culture Transformation, Cost Reduction
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI powered creativity, Prompt Patterns, Generative AI, Prompt Engineering, Prompt Engineering Tools, Content Creation, Graphics Software, AI literacy, Image Quality, Creative Design, Design and Product, Marketing Design
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Marketing Planning, Microsoft 365, Productivity Software, Project Management Software, Project Planning, Collaborative Software, Project Management, Team Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Content Scheduling, Target Market, Social Media Marketing, Customer Insights, Social Media, Social Media Analytics, Social Media Management, Advertising Campaigns, Social Media Content, Online Advertising, Customer Analysis, Marketing, Content Marketing, Performance Analysis, Content Creation, Digital Marketing, Performance Metric
Intermediate · Guided Project · Less Than 2 Hours
Skills you'll gain: Blockchain, Business Planning, Plan Execution, Strategic Thinking, Business Strategy, Strategic Decision-Making, FinTech, Strategic Partnership, Work Breakdown Structure, Decision Making, Market Opportunities, Solution Design, Proposal Development, Financial Services, Business Modeling, Market Analysis, Case Studies, Value Propositions, Market Research, Target Audience
Intermediate · Course · 1 - 3 Months

Creo Incubator
Skills you'll gain: Executive Presence, Team Building, Stakeholder Engagement, Strategic Partnership, Stakeholder Communications, Negotiation, Relationship Management, Team Collaboration, Intercultural Competence, Leadership, Team Leadership, Empowerment, Team Motivation, Internal Communications, Communication, Interpersonal Communications, Professional Networking, Team Performance Management, Business Communication, Persuasive Communication
Beginner · Specialization · 3 - 6 Months

University of Virginia Darden School Foundation
Skills you'll gain: Strategic Thinking, Business Strategy, Competitive Analysis, Business Strategies, Strategic Decision-Making, Corporate Strategy, Competitive Intelligence, Organizational Strategy, Market Analysis, Business Analysis, Value Propositions, Case Studies, Company, Product, and Service Knowledge, Market Dynamics, Market Opportunities, Asset Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cold Calling, Sales Prospecting, Overcoming Objections, Phone Sales, Prospecting and Qualification, Outbound Calls, Telemarketing, Selling Techniques, Sales, Closing (Sales), Telephone Skills, Sales Strategy, Setting Appointments, Sales Pipelines, Oral Expression, Rapport Building, Relationship Building, Active Listening
Beginner · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Professionalism, Business Communication, Communication, AI literacy, Communication Strategies, Intercultural Competence, Dealing With Ambiguity, Professional Development, Personal Development, Workforce Development, Community Development
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: B2B Sales, Stakeholder Engagement, Overcoming Objections, Solution Sales Engineering, Stakeholder Management, Closing (Sales), Price Negotiation, Negotiation, Sales Management, Sales Presentation, Solution Selling, Active Listening, Sales Operations, Sales Process, Sales Pipelines, Strategic Partnership, Sales, Proposal Development, Customer and Client Support, Customer Communications Management
Intermediate · Professional Certificate · 3 - 6 Months