Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Queen Mary University of London
Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Research Reports, Research Methodologies, Report Writing, Research, Qualitative Research, Data Analysis
★ 4.5 (87) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Competitive Analysis, Market Research, Responsible AI, Generative AI, Market Trend, Trend Analysis, Data Analysis
★ 4.6 (42) · Intermediate · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Surveys, Market Research, Survey Creation, Marketing Psychology, Focus Group, Consumer Behaviour, Marketing, Interviewing Skills, Target Market, Marketing Strategies, Qualitative Research, Marketing Planning
Mixed · Course · 1 - 3 Months

Skills you'll gain: Rmarkdown, Knitr, Surveys, Survey Creation, Data Quality, Sample Size Determination, Statistical Hypothesis Testing, Data Governance, Market Research, Regression Analysis, Predictive Modeling, Quantitative Research, Data Analysis, Statistical Analysis, Key Performance Indicators (KPIs), R Programming, Excel Formulas, Business Intelligence, Data Visualization, Performance Metric
Intermediate · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Market Research, Data-Driven Decision-Making, Marketing, Data Literacy, Ideation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Product Management, Persona Development, Data Presentation, Data Storytelling, Market Opportunities, Product Strategy, Data Analysis, Focus Group, Data Collection, Data-Driven Decision-Making, Innovation, Interviewing Skills, Critical Thinking
★ 4.6 (15) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Social Media Marketing, Market Research, Surveys, Marketing Automation, Digital Marketing Tools, Marketing, Customer Relationship Management, Content Scheduling, Brand Awareness, Social Media Management, Social Media, Marketing Effectiveness, Research Methodologies, Market Analysis, Customer Data Management, Customer Communications Management, Content Management, Analytics
Beginner · Course · 1 - 3 Months

Skills you'll gain: Market Research, Marketing, Research Methodologies, Research, Research Design, Customer experience improvement, Customer Analysis, Forecasting, Analysis, Decision Making
★ 4.6 (15) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: ChatGPT, Market Research, Marketing, Language Interpretation, Translation, and Studies, Generative AI
★ 4.4 (102) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Competitive Analysis, Business Strategy, Market Dynamics, Market Analysis, Market Opportunities, Strategic Thinking, Business Strategies, Entrepreneurship, Business Analysis Tools, Innovation
★ 4.6 (125) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Market Opportunities, Product Strategy, Business Strategy, Strategic Thinking, Business Solutions, Market Analysis, Product Development, Business Planning, Entrepreneurship, Business Strategies, Innovation
★ 4.6 (42) · Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Market Research, Market Analysis, Business Strategies, Company, Product, and Service Knowledge, Business Strategy, Process Analysis, Performance Measurement, Analysis, Planning
★ 5 (14) · Mixed · Course · 1 - 4 Weeks