Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Michigan State University
Skills you'll gain: Value Propositions, Business Planning, Business Modeling, Entrepreneurship, Verification And Validation, Milestones (Project Management), Business Development, Business Strategies, Financial Forecasting, Financial Modeling, New Business Development, Plan Execution, Customer Analysis, Customer Insights
Mixed · Course · 1 - 3 Months

Skills you'll gain: Customer Analysis, New Product Development, Persona Development, Customer Insights, Product Strategy, Product Development, Design Thinking, Business Planning, Business Strategy, Marketing
Beginner · Guided Project · Less Than 2 Hours

National Taiwan University
Skills you'll gain: Revenue Management, Service Design, Customer experience improvement, Financial Services, Service Improvement, Service Management, Journey Mapping, Innovation, Experience Design, Product Strategy, Business Modeling, Customer Insights, Operations
Beginner · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Product Management, New Product Development, Stakeholder Engagement, Stakeholder Communications, Product Development, Product Improvement, Innovation, Sustainable Business, Stakeholder Management, Ideation, Analysis, Customer Insights, Customer Analysis, Product Testing, Customer Engagement, Communication, Business Modeling, Leadership and Management, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Persona Development, Experience Design, User Experience, User Centered Design, User Research, Design and Product, Customer Analysis, Customer Insights, Collaborative Software, Diversity and Inclusion, Product Development
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Retail Management, Retail Store Operations, Merchandising, Customer Analysis, Customer Insights, Promotional Strategies, Strategic Marketing, Market Intelligence, Integrated Marketing Communications, Consumer Behaviour, Marketing, Promotions and Campaigns, Strategic Planning, Marketing Communications, Operations Management, Financial Management, Analysis, Organizational Structure
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Survey Creation, Customer Retention, Customer Insights, Business Research, Customer Data Management, User Feedback, Customer experience improvement
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Google Analytics, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Marketing Analytics, Looker (Software), Content Performance Analysis, Data-Driven Marketing, Data Visualization, Marketing Automation, Digital Marketing Tools, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)
Intermediate · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Business Transformation, Data Strategy, Strategic Decision-Making, Digital Transformation, Storytelling, Presentations, Proposal Writing, Data Literacy, Persuasive Communication, Analytics, Data Visualization, Customer Insights, Microsoft PowerPoint, Influencing, Data Science, Customer Engagement, Stakeholder Engagement
Beginner · Course · 1 - 3 Months
Skills you'll gain: AI Enablement, Customer Insights, Innovation, Customer Analysis, Artificial Intelligence, Business Modeling
Intermediate · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: Sales Management, Sales Enablement, Sales Training, Management Training And Development, Target Market, Training Programs, Sales Pipelines, Sales Strategy, Sales Process, Sales Development, Sales, Target Audience, Employee Training, Employee Coaching, Talent Acquisition, Recruitment Strategies, Employee Onboarding, Recruitment, Customer Insights
Beginner · Course · 1 - 4 Weeks

Dartmouth College
Skills you'll gain: Digital Transformation, Customer experience strategy (CX), Business Transformation, Data-Driven Decision-Making, Internet Of Things, Cloud Computing, Automation, Cloud Storage, Business Analytics, Technology Strategies, Data Ethics, Cloud Infrastructure, Customer Insights, AI Personalization, Business Process Automation, Emerging Technologies, Responsible AI, Business Modeling, Cybersecurity, Law, Regulation, and Compliance
Beginner · Course · 1 - 3 Months