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Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Popular Customer Insights Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Planning: Principled, Proposing, Proofing, and Practicing to a Success Plan

    Skills you'll gain: Value Propositions, Business Planning, Business Modeling, Entrepreneurship, Verification And Validation, Milestones (Project Management), Business Development, Business Strategies, Financial Forecasting, Financial Modeling, New Business Development, Plan Execution, Customer Analysis, Customer Insights

    4.5
    Rating, 4.5 out of 5 stars
    ·
    186 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Product and Service Development: Empathy Mapping with Miro

    Skills you'll gain: Customer Analysis, New Product Development, Persona Development, Customer Insights, Product Strategy, Product Development, Design Thinking, Business Planning, Business Strategy, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    N

    National Taiwan University

    服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points)

    Skills you'll gain: Revenue Management, Service Design, Customer experience improvement, Financial Services, Service Improvement, Service Management, Journey Mapping, Innovation, Experience Design, Product Strategy, Business Modeling, Customer Insights, Operations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    151 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Gestão de produtos digitais: Princípios básicos modernos

    Skills you'll gain: Product Management, New Product Development, Stakeholder Engagement, Stakeholder Communications, Product Development, Product Improvement, Innovation, Sustainable Business, Stakeholder Management, Ideation, Analysis, Customer Insights, Customer Analysis, Product Testing, Customer Engagement, Communication, Business Modeling, Leadership and Management, Data-Driven Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Personas to Represent Targeted Users in Miro

    Skills you'll gain: Persona Development, Experience Design, User Experience, User Centered Design, User Research, Design and Product, Customer Analysis, Customer Insights, Collaborative Software, Diversity and Inclusion, Product Development

    4.4
    Rating, 4.4 out of 5 stars
    ·
    22 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Retail Management: Analyze, Plan & Strategize

    Skills you'll gain: Retail Management, Retail Store Operations, Merchandising, Customer Analysis, Customer Insights, Promotional Strategies, Strategic Marketing, Market Intelligence, Integrated Marketing Communications, Consumer Behaviour, Marketing, Promotions and Campaigns, Strategic Planning, Marketing Communications, Operations Management, Financial Management, Analysis, Organizational Structure

    5
    Rating, 5 out of 5 stars
    ·
    18 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Create surveys with Qualtrics

    Skills you'll gain: Survey Creation, Customer Retention, Customer Insights, Business Research, Customer Data Management, User Feedback, Customer experience improvement

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Web Analytics & Reporting

    Skills you'll gain: Google Analytics, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Marketing Analytics, Looker (Software), Content Performance Analysis, Data-Driven Marketing, Data Visualization, Marketing Automation, Digital Marketing Tools, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Storytelling and Persuading with Data and Digital Technology

    Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Business Transformation, Data Strategy, Strategic Decision-Making, Digital Transformation, Storytelling, Presentations, Proposal Writing, Data Literacy, Persuasive Communication, Analytics, Data Visualization, Customer Insights, Microsoft PowerPoint, Influencing, Data Science, Customer Engagement, Stakeholder Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    ChatGPT (and other AI) for Product Management & Innovation

    Skills you'll gain: AI Enablement, Customer Insights, Innovation, Customer Analysis, Artificial Intelligence, Business Modeling

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Sales Training: Sales Team Management

    Skills you'll gain: Sales Management, Sales Enablement, Sales Training, Management Training And Development, Target Market, Training Programs, Sales Pipelines, Sales Strategy, Sales Process, Sales Development, Sales, Target Audience, Employee Training, Employee Coaching, Talent Acquisition, Recruitment Strategies, Employee Onboarding, Recruitment, Customer Insights

    4.7
    Rating, 4.7 out of 5 stars
    ·
    111 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Fundamentals of Digital Transformation

    Skills you'll gain: Digital Transformation, Customer experience strategy (CX), Business Transformation, Data-Driven Decision-Making, Internet Of Things, Cloud Computing, Automation, Cloud Storage, Business Analytics, Technology Strategies, Data Ethics, Cloud Infrastructure, Customer Insights, AI Personalization, Business Process Automation, Emerging Technologies, Responsible AI, Business Modeling, Cybersecurity, Law, Regulation, and Compliance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular customer insights courses

  • Planning: Principled, Proposing, Proofing, and Practicing to a Success Plan: Michigan State University
  • Product and Service Development: Empathy Mapping with Miro: Coursera
  • 服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points): National Taiwan University
  • Gestão de produtos digitais: Princípios básicos modernos: University of Virginia
  • Create Personas to Represent Targeted Users in Miro: Coursera
  • Retail Management: Analyze, Plan & Strategize: EDUCBA
  • Create surveys with Qualtrics: Coursera
  • Web Analytics & Reporting: Coursera
  • Storytelling and Persuading with Data and Digital Technology: University of Maryland, College Park
  • ChatGPT (and other AI) for Product Management & Innovation: STARWEAVER

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