Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Lead Generation, Personalized Campaigns, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, Prospecting and Qualification, AI Personalization, Email Automation, Performance Analysis, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Email Marketing, Customer Relationship Management (CRM) Software, Artificial Intelligence
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Dashboard, Dashboard Creation, Tableau Software, Interactive Data Visualization, Data Storytelling, Data Presentation, Data Visualization Software, Statistical Visualization, Business Analytics, Marketing Analytics
Intermediate · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Make.com, Email Automation, Deepseek, Agentic Workflows, AI Workflows, LLM Application, DeepSeek API, No-Code Development, Automation, AI Integrations, Debugging
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media, Drive Engagement, Social Media Content, Driving engagement, Social Media Marketing, Social Media Strategy, Customer Engagement, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

AI CERTs
Skills you'll gain: AI Product Strategy, Responsible AI, Product Roadmaps, AI Enablement, Product Management, Resource Utilization, Data Ethics, Product Lifecycle Management, Collaborative Software, Product Planning, Cross-Functional Collaboration, Prioritization, Decision Intelligence, AI Personalization, New Product Development, Product Improvement, Product Strategy, Product Marketing, Product Knowledge, Generative AI Agents
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Video Editing, Storyboarding, Storytelling, Video Production, Instagram, Content Creation, Videography, Social Media Content, Visual Storytelling, Editing, Media Production, TikTok, Driving engagement, Writing, Creativity, Adaptability
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Advertising, Google Ads, Paid media, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Content Optimization, Product Promotion, Marketing, Selling Techniques, Conversion Funnel Analysis, Digital Marketing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Design Reviews, AI powered creativity, Peer Review, Adobe Firefly, Generative AI, Adobe Creative Cloud, Graphic Design, Responsible AI, Adobe Photoshop, Graphic and Visual Design, Design Software, Design Strategies, Design Research, Oral Expression, Design Elements And Principles, Prompt Engineering
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Management Training And Development, Employee Engagement, Workforce Management, Staff Management, Social Impact, Occupational Safety And Health, Research, Organizational Effectiveness, Employee Training, Employee Relations, Business Research, People Development, Business Priorities, Labor Relations, Research Methodologies, Employee Retention, Internal Communications, Research Design, Training Programs, Case Studies
Beginner · Course · 1 - 3 Months
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Business Strategy, Game Theory, Competitive Analysis, Strategic Thinking, Competitive Intelligence, Product Strategy, Corporate Strategy, Strategic Partnership, Strategic Decision-Making, Market Opportunities, Market Analysis, Go To Market Strategy, Market Dynamics, New Product Development, Design and Product, Innovation, Coordination
Mixed · Course · 1 - 3 Months

Skills you'll gain: Overcoming Objections, Sales Development, Oral Expression, Lead Generation, Consultative Selling, Selling Techniques, Verbal Communication Skills, Prospecting and Qualification, Phone Sales, Cold Calling, General Sales Practices, Sales, Emotional Intelligence, Sales Strategy, Target Audience, Closing (Sales), Sales Prospecting, Data-Driven Marketing, Empathy, Rapport Building
Beginner · Course · 1 - 3 Months

Skills you'll gain: Financial Forecasting, Model Deployment, Forecasting, Financial Data, Decision Intelligence, Responsible AI, Generative AI, AI Integrations, Financial Management, Market Intelligence, Data-Driven Decision-Making, General Finance, Financial Planning, Market Research, Artificial Intelligence, Market Analysis, Data Quality
Beginner · Course · 1 - 4 Weeks