• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • F

    Fundação Instituto de Administração

    Comunicação Digital e Consumidores

    Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Marketing Communications, Marketing Planning, Target Market, Strategic Marketing, Digital Transformation, Digital Marketing, Customer Analysis, Digital Communications, Digital Marketing Tools, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Design social media content with Piktochart

    Skills you'll gain: Instagram, Facebook, LinkedIn, Content Creation, Social Media Content, Social Media, Graphic Design, Social Media Marketing, Marketing Design, Digital Marketing

    5 stars, 6 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 5 (6) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Colorado Boulder

    How to Implement and Evaluate Communication Campaigns

    Skills you'll gain: Campaign Planning, Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Promotions and Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Marketing Effectiveness, Communication Strategies, Owned Media, Plan Execution, Marketing, Public Relations, Business Communication

    4.7 stars, 6 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (6) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Call Centers: AI-Driven Customer Success

    Skills you'll gain: AI Personalization, Customer Insights, ChatGPT, Generative AI, Call Center Experience, Customer experience improvement, Customer Analysis, Customer Engagement, AI Integrations, AI Workflows, Customer Service, Process Optimization, Customer Support, Operational Efficiency, Automation, Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    Skillshare

    ChatGPT for Content Creation and Planning

    Skills you'll gain: Prompt Patterns, Content Optimization, AI powered creativity, Digital Publishing, AI Personalization, Driving engagement, AI literacy, Process Optimization, Business Process Automation, LLM Application, Business Process

    4.3 stars, 21 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.3 (21) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • P

    Packt

    Selenium WebDriver 4 with Python - Zero To Hero

    Skills you'll gain: Selenium (Software), GitHub, Git (Version Control System), Version Control, CI/CD, File I/O, Object Oriented Programming (OOP), Test Automation, Test Data, Unit Testing, Test Case, Software Testing, Test Script Development, Programming Principles, Web Development Tools, Code Reusability, Test Execution Engine, Javascript, Browser Compatibility, Scripting

    4.5 stars, 13 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (13) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Spring Boot REST API: Real-World Java Projects

    Skills you'll gain: Restful API, Software Quality (SQA/SQC), Java Programming, Test Automation, Java

    4.9 stars, 60 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.9 (60) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Create a Customer Satisfaction Survey in Qualtrics

    Skills you'll gain: Customer Insights, Customer Analysis, User Feedback, Customer experience strategy (CX), Customer experience improvement, Customer Service, Market Research, Branding, Advertising, Public Relations

    4.7 stars, 14 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (14) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • P

    Packt

    Selenium WebDriver with Java and Frameworks for all levels

    Skills you'll gain: Ajax, Build Tools, Object Oriented Design, Test Script Development, Web Development Tools, Software Design Patterns, Test Data, Scripting, Test Tools, Data Structures, Package and Software Management, Code Reusability, File I/O, Data Access, Automation, Cascading Style Sheets (CSS)

    4.4 stars, 11 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.4 (11) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • G

    Google

    تصميم تجربة المستخدم من Google

    Skills you'll gain: Adobe XD, Prototyping, User Experience Design, Usability Testing, UI/UX Research, Figma (Design Software), User Experience, Experience Design, Presentations, Responsive Web Design, Information Architecture, User Story, Usability, Storyboarding, User Research, Design Research, Design, Visual Design, Persona (User Experience), User Interface and User Experience (UI/UX) Design

    4.8 stars, 152 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (152) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • B

    Board Infinity

    Fundamentals of Test Case Design

    Skills you'll gain: Test Case, Test Script Development, Test Planning, Test Automation, Test Engineering, Continuous Integration, Test Tools, CI/CD, Software Quality Assurance, Continuous Delivery, Quality Assurance, Software Quality (SQA/SQC), Software Engineering Tools

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Automating Sales Tasks with Zapier

    Skills you'll gain: Email Automation, Google Sheets, Automation, Business Process Automation, Google Workspace, Gmail, Workflow Management, Greeting Customers, Operations Management, Order Fulfillment

    4.4 stars, 27 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.4 (27) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
1…214215216…463

In summary, here are 10 of our most popular marketing automation courses

  • Comunicação Digital e Consumidores: Fundação Instituto de Administração
  • Design social media content with Piktochart: Coursera
  • How to Implement and Evaluate Communication Campaigns: University of Colorado Boulder
  • GenAI for Call Centers: AI-Driven Customer Success: Coursera
  • ChatGPT for Content Creation and Planning: Skillshare
  • Selenium WebDriver 4 with Python - Zero To Hero: Packt
  • Spring Boot REST API: Real-World Java Projects: EDUCBA
  • Create a Customer Satisfaction Survey in Qualtrics: Coursera
  • Selenium WebDriver with Java and Frameworks for all levels: Packt
  • تصميم تجربة المستخدم من Google: Google

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok