Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Arizona State University
Skills you'll gain: Entrepreneurship, Commercialization, Innovation, Presentations, Market Opportunities, Ideation, Product Development, Product Design, Customer Insights, Customer Analysis
Beginner · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Web Analytics, Search Engine Marketing, Digital Analysis, Marketing Analytics, Digital Marketing Campaigns, Market Research, Digital Marketing, Data-Driven Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Customer Data Management, Marketing Effectiveness, Customer Insights, Consumer Behaviour, Customer Relationship Management (CRM) Software, Digital Advertising, Data Analysis, Customer Relationship Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: ChatGPT, AI Enablement, Generative AI, OpenAI, Analytics, Workflow Management, Customer Support, Customer experience improvement, Customer Insights, Data Analysis, Data-Driven Decision-Making, AI Workflows, Analysis, Content Marketing, Operational Efficiency, Content Creation, Automation
Intermediate · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Curiosity, Design Thinking, Persona Development, Innovation, Customer Analysis, Target Audience, Creative Problem-Solving, Customer Insights, Market Research, Entrepreneurship, User Feedback, Customer Engagement, Problem Solving, Communication, Interviewing Skills
Beginner · Course · 1 - 3 Months

Universidades Anáhuac
Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Digital Marketing Campaigns, Marketing Strategies, Email Marketing, Web Analytics and SEO, Marketing Strategy and Techniques, Digital Analysis, Online Advertising, Social Media Marketing, Keyword Research, Data-Driven Marketing, Digital Transformation, Content Performance Analysis, Social Media Strategy, Strategic Marketing, Customer Analysis, Marketing Communications, Customer Insights
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Customer Analysis, Marketing Psychology, Market Analysis, Marketing, Marketing Planning, Behavioral Economics, Target Market, Customer Insights, Strategic Marketing, Marketing Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Decision Making, Digital Marketing
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Google Analytics, Campaign Management, Generative AI, Responsible AI, Customer Analysis, Marketing Automation, Performance Analysis, Customer Insights, Data Ethics, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Google Analytics, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Marketing Analytics, Looker (Software), Content Performance Analysis, Data-Driven Marketing, Data Visualization, Marketing Automation, Digital Marketing Tools, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Consultative Selling, Verbal Communication Skills, Communication, Consumer Behaviour, Selling Techniques, Trustworthiness, Marketing Psychology, Communication Strategies, Customer Analysis, Persuasive Communication, Sales, General Sales Practices, Sales Strategy, Needs Assessment, Customer Relationship Building, Motivational Skills, Rapport Building, Customer Insights, Relationship Building, Empathy
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: PySpark, Apache Spark, Scala Programming, Extract, Transform, Load, Data Pipelines, Customer Analysis, Apache Hadoop, Big Data, Data Processing, Advanced Analytics, Apache Maven, Statistical Modeling, Data Engineering, Text Mining, Customer Insights, Data Transformation, Data Analysis, MySQL, Apache, Python Programming
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Competitive Analysis, Customer Analysis, Customer Insights, Value Propositions, Company, Product, and Service Knowledge, Business Modeling, Competitive Intelligence, Business Analysis Tools, Presentations, Product Knowledge, Data Import/Export, Marketing, Collaborative Software
Beginner · Guided Project · Less Than 2 Hours

Alfaisal University | KLD
Skills you'll gain: Overcoming Objections, Selling Techniques, Negotiation, Closing (Sales), General Sales Practices, Sales, Sales Process, Direct Selling, Product Knowledge, Communication, Oral Expression, Verbal Communication Skills, Rapport Building, Personalized Service, Customer Analysis, Greeting Customers, Customer Insights, Customer Service, Customer Engagement, Product Promotion
Beginner · Course · 1 - 4 Weeks