Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Northeastern University
Skills you'll gain: Machine Learning Methods, Competitive Analysis, AI Enablement, Machine Learning, Applied Machine Learning, Responsible AI, Business Strategy, Data Ethics, Technology Strategies, Business Strategies, Business Ethics, Organizational Strategy, Decision Intelligence, Strategic Thinking, Market Analysis, Corporate Strategy, AI Integrations, Process Analysis, Artificial Intelligence and Machine Learning (AI/ML), Value Propositions
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Digital Transformation, Business Transformation, Data Strategy, Innovation, Technology Strategies, Organizational Strategy, Culture Transformation, Organizational Leadership, Customer experience improvement, Cross-Channel Marketing, Customer experience strategy (CX), Process Analysis, Business Process, Initiative and Leadership, Business Priorities, Customer Engagement, Strategic Partnership, New Business Development, Consumer Behaviour, Emerging Technologies
★ 4.7 (27) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Online Advertising, Social Media Campaigns, Pinterest, Advertising Campaigns, Digital Advertising, Social Media, Advertising, Lead Generation, Paid media, TikTok, Social Media Marketing, Social Media Strategy, Social Media Management, Campaign Management, Marketing Materials, Campaign Planning, Personalized Campaigns, Target Audience, Digital Marketing Tools, Brand Awareness
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Literacy, Financial Trading, Financial Market, Descriptive Statistics, Market Data, Statistics, Statistical Methods, Technical Analysis, Derivatives, Risk Modeling, Statistical Analysis, Market Dynamics, Securities Trading, Risk Analysis, Market Analysis, Statistical Modeling, Financial Modeling, Performance Measurement, Performance Analysis, Probability Distribution
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Entrepreneurship, Business Valuation, Market Analysis, Competitive Analysis, Entrepreneurial Finance, Presentations, Fundraising, Strategic Decision-Making, Stakeholder Engagement, New Business Development, Financial Management, Value Propositions, Decision Making, Negotiation, Investments, Financial Analysis, Innovation
Beginner · Course · 1 - 3 Months

Parsons School of Design, The New School
Skills you'll gain: Conversion Funnel Analysis, Design Thinking, Solution Design, Business Modeling, Process Design, Growth Strategies, Business Strategy, Design Strategies, Innovation, Sustainable Business, Corporate Sustainability, Value Propositions, Market Analysis, User Experience
★ 4.9 (16) · Intermediate · Course · 1 - 4 Weeks

American Council on Exercise
Skills you'll gain: Coaching, Health And Wellness Coaching, Social Determinants Of Health, Medical Privacy, Legal Risk, Diversity and Inclusion, Record Keeping, Health Information Management, Health Care Procedure and Regulation, Health Promotion, Insurance, Emergency Response, Professionalism, Insurance Policies, Marketing, Practice Management, Ethical Standards And Conduct, Promotional Strategies, Business Marketing, Business Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Style Guides, Video Production, Data Import/Export, Video Editing, Content Creation, Photo Editing, Logo Design, Design Software, Branding, Animations, Graphic and Visual Design, Design Elements And Principles, Typography, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Teamwork, Communication Strategies, Team Leadership, Team Building, Leadership, Professional Development, Internal Communications, Productivity, Diversity Awareness, Collaboration, Workplace inclusivity, Diversity and Inclusion, Communication, Interpersonal Communications, Empathy
★ 4.4 (12) · Advanced · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Target Audience, Facebook, Target Market, Meta Ads Manager, Online Advertising, Social Media Campaigns, Market Opportunities, Customer Analysis, Customer Insights, Social Media Analytics, Social Media Marketing, Data-Driven Marketing, Social Media, Marketing, Data Validation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Content, Trend Analysis, Social Media, Social Media Management, Web Presence, Social Media Strategy, Account Management, User Accounts, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Quantitative Research, Survey Creation, Sampling (Statistics), Data Collection, Market Research, Data Analysis, Research Methodologies, Statistical Analysis, Data Quality, Sample Size Determination
Beginner · Course · 1 - 4 Weeks