Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Google Cloud
Skills you'll gain: Gemini, Google Gemini, Generative AI, Predictive Modeling, Google Cloud Platform, Big Data, Artificial Intelligence and Machine Learning (AI/ML), SQL, Query Languages, Python Programming, Customer Relationship Management (CRM) Software, Customer Relationship Management, Data Processing
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Microsoft Office, Document Management
★ 4.9 (11) · Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Collaborative Software, Organizational Skills, Document Management, Project Management Software, Project Coordination, Telecommuting, Project Management, Productivity Software, Project Documentation, Internal Communications, Data Security, File Management, User Accounts, Information Privacy, Account Management
★ 4.6 (16) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: B2B Sales, Negotiation, Active Listening, Drive Engagement, Value Propositions, Sales Presentations, Rapport Building, Persuasive Communication, Business Communication, Selling Techniques, Storytelling, Verbal Communication Skills, Recognizing Others, Communication, Communication Strategies, Greeting Customers, Customer Relationship Building, Decision Making
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Audit Planning, Internal Auditing, Environmental Social And Corporate Governance (ESG), Auditing, Internal Controls, Auditors Report, Report Writing, Internal Communications, Continuous Improvement Process, Risk Analysis, Risk Control, Governance Risk Management and Compliance, Risk Management Framework, Financial Controls, Enterprise Risk Management (ERM), Presentations, Risk Management, Stakeholder Management, Benchmarking, Business Ethics
★ 5 (8) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Economics, International Finance, Market Dynamics, Supply And Demand, Business Economics, Economics, Policy, and Social Studies, Financial Policy, Consumer Behaviour, General Finance, International Relations, Financial Trading, Game Theory, Financial Systems, Tax, Market Analysis, Economic Development, Competitive Analysis, Bidding, Finance, Fiscal Management
Beginner · Specialization · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Value Propositions, Entrepreneurship, Product Development, Ideation, Business Modeling, Sales Presentations, Market Opportunities, Innovation, New Business Development, Business Planning, Presentations, Business Strategies, Entrepreneurial Finance, Market Trend, Market Research, Trend Analysis
Advanced · Course · 1 - 3 Months

Skills you'll gain: Decision Making, Driving engagement, Experience Design, Behavioral Economics, Human Factors, Interaction Design, UI/UX Strategy, User Experience, Persona (User Experience), Research and Design, User Centered Design, User Experience Design, Psychology, Experimentation, Design Strategies, Trustworthiness, Motivational Skills, Behavioral Management, Product Management, Digital Marketing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Drive Engagement, Facebook, Web Presence, Community Organizing, Driving engagement, Discussion Facilitation, Education Software and Technology, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Professional Networking, Budget Management, Promotions and Campaigns, Digital Marketing, Promotional Strategies, Resilience, Brand Marketing, Strategic Partnership, Growth Strategies, Relationship Building, Brand Awareness, Product Promotion, Brand Strategy, Business Development, Rapport Building, Brand Management, Sustainable Business, Public Relations, Music Performance, Proposal Development
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Organizational Skills, Project Management Software, Organizational Structure, Collaborative Software, Organizational Effectiveness, Team Management, Project Management, User Accounts
★ 4.6 (19) · Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Business Strategy, Plan Execution, Sustainable Business, Corporate Strategy, Competitive Intelligence, Strategic Thinking, Business Management, Case Studies, Corporate Sustainability, Market Analysis, Analysis, Business Analysis, Supplier Management, Supplier Relationship Management, Continuous Monitoring, Market Dynamics, Contingency Planning
★ 4.9 (34) · Intermediate · Course · 1 - 3 Months