Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: LinkedIn, Professional Networking, Dashboard, Social Media, Relationship Building, Professionalism
Beginner · Guided Project · Less Than 2 Hours

Universidades Anáhuac
Skills you'll gain: International Relations, Diplomacy, Political Sciences, Negotiation, Law, Regulation, and Compliance, Global Marketing, Commercial Laws, Economics
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media, Microsoft Outlook, Instagram, Customer Acquisition Management, Facebook, Social Media Marketing, Gmail, Target Audience, Customer Relationship Building, Digital Marketing, Data Import/Export
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Calculus, Mathematical Software, Data Analysis, Mathematical Theory & Analysis, Derivatives, Graphing, Algebra
Beginner · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Facebook, Marketing Budgets, Advertising Campaigns, Campaign Management, Budget Management, Advertising, Online Advertising, Digital Advertising, Paid media, Content Creation, Marketing, Social Media
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Management, Social Media Content, Social Media, Social Media Marketing, Scheduling
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Social Media, Social Media Marketing, Content Creation, Graphical Tools, Graphic and Visual Design, Graphic Design, Design Elements And Principles, Design
Beginner · Guided Project · Less Than 2 Hours

Universitat Autònoma de Barcelona
Skills you'll gain: Service Design, Hospitality, Hospitality Management, Customer Insights, Hotels and Accommodations, Customer experience strategy (CX), Sustainable Business, Sustainable Development, Consumer Behaviour, Sustainability Standards, Strategic Marketing, Innovation
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Sampling (Statistics), Data-Driven Decision-Making, Probability Distribution, Descriptive Statistics, Statistical Hypothesis Testing, Statistical Visualization, Data Analysis, Correlation Analysis, Data Visualization, Estimation, Statistical Software, Risk Analysis, Statistical Analysis, R (Software), Statistical Methods, Box Plots, Return On Investment, Analytics, Sample Size Determination, Problem Solving
Build toward a degree
Beginner · Specialization · 3 - 6 Months
University of Michigan
Skills you'll gain: Data Quality, Data Cleansing, Data Collection, Data Validation, Data Analysis, Data Processing, Threat Detection, Data Access, Sampling (Statistics)
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Newsletters, Email Marketing, Project Design, Content Creation, Scheduling, Test Tools, User Accounts, Marketing, Communication
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Feature Engineering, Dimensionality Reduction, Data Integration, Exploratory Data Analysis, Data Visualization, Matlab, Data Processing, Descriptive Statistics, Data Cleansing, Data Manipulation, Histogram, Data Transformation, Text Mining, Predictive Modeling, Unstructured Data, Image Analysis, Natural Language Processing
Intermediate · Course · 1 - 3 Months