Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Content Scheduling, Calendar Management, Organizational Skills, Content Management, Workflow Management, Scheduling, Project Management Software, Process Optimization, Collaborative Software, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: Healthcare Ethics, Clinical Research Ethics, Electronic Medical Record, Medical Privacy, Business Ethics, Informed Consent, Healthcare Industry Knowledge, Hospice, Medical Records, Ethical Standards And Conduct, Health Information Management, Health Care, Clinical Trials, Governance, Institutional Review Board (IRB), Marketing Management, Law, Regulation, and Compliance, Decision Making, Analysis, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Agentic Workflows, AI Workflows, Generative AI Agents, AI Enablement, Artificial Intelligence, Business Process Automation, Agentic systems, Workflow Management, AI literacy, Automation, Process Flow Diagrams, Marketing Automation, AI Integrations, Decision Making
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Ethics, Responsible AI, Generative AI, ChatGPT, Prompt Patterns, AI powered creativity, AI literacy, Vibe coding, Blogs, Content Scheduling, Social Media Management, Copywriting, Social Media Content, Content Creation, Marketing Automation, Web Development, Web Language, Writing, Content Marketing, Personalized Service
★ 2.4 (10) · Beginner · Course · 1 - 3 Months

Universidades Anáhuac
Skills you'll gain: Organizational Strategy, Business Strategy, Data-Driven Decision-Making, Business Strategies, Strategic Decision-Making, Business Planning, Strategic Thinking, Leadership and Management, Analysis, Business Management, Plan Execution, Competitive Analysis, External Auditing, Market Analysis, Market Dynamics
★ 4.5 (17) · Mixed · Course · 1 - 3 Months

Arizona State University
Skills you'll gain: Curiosity, Design Thinking, Persona Development, Innovation, Customer Analysis, Target Audience, Creative Problem-Solving, Customer Insights, Market Research, Entrepreneurship, User Feedback, Customer Engagement, Problem Solving, Communication, Interviewing Skills
★ 4.8 (12) · Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Collaborative Software, Organizational Skills, Document Management, Project Management Software, Project Coordination, Telecommuting, Project Management, Productivity Software, Project Documentation, Internal Communications, Data Security, File Management, User Accounts, Information Privacy, Account Management
★ 4.6 (16) · Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Gemini, Google Gemini, Generative AI, Predictive Modeling, Google Cloud Platform, Big Data, Artificial Intelligence and Machine Learning (AI/ML), SQL, Query Languages, Python Programming, Customer Relationship Management (CRM) Software, Customer Relationship Management, Data Processing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, User Accounts, Product Assortment, Account Management, E-Commerce, Social Media Management, Social Media, Merchandising, Payment Processing, Digital Publishing, Payment Systems
★ 3.9 (21) · Beginner · Guided Project · Less Than 2 Hours

Knowledge Accelerators
Skills you'll gain: Change Management, Organizational Change, Business Transformation, Culture Transformation, People Management, Communication Strategies, Organizational Leadership, Strategic Communication, Performance Metric, Learning Theory, Leadership Development, Team Leadership, Adaptability, Influencing, Stakeholder Management, Process Improvement, Employee Engagement, Stakeholder Engagement, Business Planning
Beginner · Course · Less Than 2 Hours

Skills you'll gain: AI Personalization, Customer Engagement, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Retention, Sales Strategy, Customer Analysis, Customer Relationship Management, Workflow Management, Driving engagement, Sales, Customer Insights, Customer Data Management, AI Integrations, AI literacy, Microsoft Copilot, Debugging, Data Ethics, Responsible AI, Trend Analysis
Advanced · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Software As A Service, Customer Retention, Business Modeling, Customer experience strategy (CX), Customer Relationship Management, Customer Engagement, Business Transformation, Technology Strategies, Revenue Management, Growth Strategies, Service Level Agreement, Cloud Services, Platform As A Service (PaaS), Consumer Behaviour, Cloud Computing, Infrastructure As A Service (IaaS)
★ 4.8 (16) · Beginner · Course · 1 - 4 Weeks