Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Style Guides, Visual Design, Graphic and Visual Design, Graphic Design, Design Elements And Principles
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Analytics, Facebook, Data-Driven Marketing, Content Performance Analysis, Digital Analysis, Social Media Content, Marketing Analytics, Social Media Marketing, Data-Driven Decision-Making, Content Optimization, Social Media Management, Social Media Strategy, Driving engagement, Trend Analysis, Content Strategy, Performance Analysis
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Salesforce, Salesforce Development, Systems Integration, Customer Relationship Management, Customer Relationship Management (CRM) Software, Data Integration, Contract Management, AI Enablement, Responsible AI, Web Services, Business Reporting, Data Ethics, Customer Analysis, AI literacy, Artificial Intelligence, Application Programming Interface (API), AI Integrations, Software Design Patterns, Software Design, Data Security
Advanced · Specialization · 1 - 4 Weeks

American Council on Exercise
Skills you'll gain: Coaching, Health And Wellness Coaching, Social Determinants Of Health, Medical Privacy, Legal Risk, Diversity and Inclusion, Record Keeping, Health Information Management, Health Care Procedure and Regulation, Health Promotion, Insurance, Emergency Response, Professionalism, Insurance Policies, Marketing, Practice Management, Ethical Standards And Conduct, Promotional Strategies, Business Marketing, Business Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Cascading Style Sheets (CSS), Debugging, Search Engine Optimization, jQuery, PHP (Scripting Language), Hypertext Markup Language (HTML), MySQL, WordPress, Keyword Research, Web Applications, Application Programming Interface (API), Web Development, Content Management Systems, Web Design and Development, Linux Commands, DevOps, Javascript, Application Deployment, Content Optimization, Program Development
Intermediate · Specialization · 3 - 6 Months

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Recognizing Others, Team Leadership, Team Performance Management, Employee Coaching, Constructive Feedback, Team Management, Coaching, Expectation Management, Leadership, Knowledge Transfer, Professional Development, Motivational Skills, Internal Communications, Employee Engagement, Communication Strategies, Storytelling, Mindfulness
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Product Strategy, Product Improvement, Customer Insights, Customer Analysis, Generative AI, Customer Data Management, Data-Driven Marketing, Analytics, Data Analysis, Business Reporting, Data Literacy, Data Collection, Performance Metric
Intermediate · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Market Dynamics, Competitive Analysis, Market Trend, Competitive Intelligence, Market Share, Market Opportunities, Trend Analysis, Case Studies, Market Analysis, Business Economics, Strategic Marketing, Product Strategy, Business Strategies, Business Strategy, Strategic Thinking, Corporate Strategy, Benchmarking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Market Research, Market Analysis, Competitive Analysis, Business Research, Market Intelligence, Global Marketing, Customer Insights, Company, Product, and Service Knowledge, Business Strategy, Market Opportunities, Strategic Thinking, Target Market, Program Evaluation, Marketing Strategy and Techniques, Target Audience, Process Analysis, Brand Strategy, Performance Measurement, Business Metrics, Report Writing
Mixed · Course · 1 - 4 Weeks

The Chinese University of Hong Kong
Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Partnership, Strategic Decision-Making, Corporate Strategy, Competitive Analysis, Global Marketing, Market Intelligence, Market Opportunities, Target Market, Economic Development, Market Dynamics, Mergers & Acquisitions, E-Commerce, Cultural Sensitivity
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Brand Strategy, Storytelling, Branding, Brand Marketing, Prompt Engineering, ChatGPT, Brand Management, Digital Brand Strategy, Cross-Channel Marketing, Content Creation, Blogs, Consumer Behaviour, Brainstorming, Email Marketing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Collaborative Software, Data Sharing, File Management
Beginner · Guided Project · Less Than 2 Hours