Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Marketing Effectiveness, Digital Marketing Tools, Marketing, Brand Marketing, Sales Process, Marketing Strategies, Sales Strategy, Marketing Planning, Value Propositions, Sales, Sales Development, Marketing Communications, Digital Marketing, Marketing Analytics, Branding, Brand Management, Growth Strategies, Business Metrics, Performance Metric, Goal Setting
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Marketing Strategies, Content Creation, Marketing Communications, Content Marketing, Social Media Content, Marketing, Social Media Marketing, Social Media, Influencing, Social Media Strategy, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Target Market, Marketing, Marketing Strategies, Marketing Effectiveness, Sales Strategy, Marketing Planning, Sales Process, Target Audience, Marketing Strategy and Techniques, Digital Marketing Tools, Brand Strategy, Sales, Marketing Analytics, Branding, Business Metrics, Brand Management, Digital Marketing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Dashboard, HubSpot CRM, Digital Marketing Tools, Management Reporting, Marketing, Performance Reporting, Business Strategy, Leadership and Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Planning, Marketing Strategies, Strategic Marketing, Sales Process, Marketing, Brand Marketing, Marketing Analytics, Sales, Marketing Effectiveness, Value Propositions, Data-Driven Marketing, Sales Strategy, Marketing Strategy and Techniques, Branding, General Sales Practices, Digital Marketing Tools, Brand Strategy, Business Metrics, Brand Awareness, Promotional Strategies
Mixed · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Sales Presentation, Sales Presentations, Selling Techniques, Product Marketing, General Sales Practices, Marketing Materials, Presentations, Marketing, Product Promotion, Persuasive Communication, Business Correspondence, Advertising, Public Speaking, Marketing Communications, Business Writing, Influencing, Sales, Business Communication, Marketing Psychology, Concision
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Integrated Marketing Communications, Marketing Communications, Promotional Strategies, Target Audience, Promotions and Campaigns, Advertising, Cross-Channel Marketing, Marketing Management, Product Promotion, Campaign Planning, Marketing, Online Advertising, Digital Advertising, Digital Media Strategy, Digital Marketing Campaigns, Target Market, Persona Development, Paid media, Public Relations, Digital Marketing
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Persona Development, Performance Measurement, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media Marketing, Social Media, Goal Setting, Social Media Content, Social Media Management, Active Listening, B2B Sales, Marketing Management, Drive Engagement, Marketing Strategies, Marketing Planning, Marketing, Social Media Analytics
Beginner · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Market Research, Business Research, Market Data, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Data Strategy, Marketing, Data Literacy, Data Collection, Ideation
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Drive Engagement, Web Presence, Brand Marketing, Product Promotion, Brand Awareness, Product Marketing, Social Media Marketing, Social Media Content, Social Media, Social Media Strategy, Content Creation, Promotional Strategies, Marketing, Driving engagement, Branding, User Feedback, Promotions and Campaigns
Mixed · Course · 1 - 4 Weeks

National Taiwan University
Skills you'll gain: Branding, Brand Management, Target Market, Marketing, Marketing Management, Customer Relationship Management, Strategic Marketing, Brand Loyalty, Marketing Strategy and Techniques, Brand Strategy, Marketing Strategies, Digital Brand Strategy, Brand Awareness, Customer Retention, Customer Data Management, Relationship Management, Customer Engagement, Data-Driven Marketing, Consumer Behaviour, Customer Insights
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Digital Advertising, Paid media, Marketing, Digital Marketing, Return On Investment
Beginner · Guided Project · Less Than 2 Hours