Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Pinterest, Billing, Billing & Invoicing, Advertising Campaigns, Advertising, Payment Processing, Paid media, Payment Processing and Collection, Payment Systems, Financial Planning, Social Media Marketing
Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Data Visualization, Data Presentation, Business Analytics, Performance Measurement, Analytical Skills, Accounting, Performance Appraisal, Performance Management, Business Strategy, Marketing, Strategic Communication, Organizational Strategy, General Accounting, Data Analysis, Strategic Marketing, Product Marketing, Strategic Thinking, Consumer Behaviour, Product Lifecycle Management, Innovation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Instagram, Social Media Marketing, Social Media, Collaborative Software, Social Media Content, Content Creation, Editing, Marketing Materials, Photo Editing, Account Management, Project Design
Beginner · Guided Project · Less Than 2 Hours

Chris Croft Training
Skills you'll gain: Brand Loyalty, Price Negotiation, Revenue Management, Customer Retention, Operating Cost, Consumer Behaviour, Product Strategy, Upselling, Sales Strategy, Strategic Marketing, Gross Profit, Marketing Psychology, Profit and Loss (P&L) Management, Growth Strategies, Product Lining, Cost Accounting, Entrepreneurship, Small Business Accounting, Leadership and Management, Finance
Mixed · Course · 1 - 3 Months

Skills you'll gain: Driving engagement, Drive Engagement, Social Media Marketing, Social Media Content, Social Media, Social Media Strategy, Growth Strategies
Beginner · Guided Project · Less Than 2 Hours

HubSpot Academy
Skills you'll gain: HubSpot CRM, Data Visualization, Data Storytelling, Sales Pipelines, Lead Generation, Customer Relationship Management (CRM) Software, Sales Management, Sales Strategy, Sales Enablement, Dashboard, Sales Process, Customer Relationship Management, Data-Driven Decision-Making, Sales, Customer experience improvement, Customer Success Management, Customer Service, Business Reporting, Performance Metric, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Active Listening, Prospecting and Qualification, Sales Prospecting, Sales Development, Sales, Rapport Building, Value Propositions, Sales Pipelines, Lead Generation, General Sales Practices, User Research, Sales Process, Cold Calling, Persona Development, Intercultural Competence, Communication, Interpersonal Communications, Customer Analysis, Cultural Responsiveness, Cultural Sensitivity
Mixed · Course · 1 - 4 Weeks

Cisco Learning and Certifications
Skills you'll gain: Cloud Deployment, User Provisioning, Internal Communications, Cloud-Based Integration, Identity and Access Management, Active Directory, Network Troubleshooting, Media and Communications, Role-Based Access Control (RBAC)
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Email Automation, Email Marketing, Target Audience, Copywriting, Marketing Automation, Journey Mapping, Campaign Management, Automation, HubSpot CRM, Campaign Planning, Proofreading, Workflow Management, Marketing Communications, Content Creation, Writing, Editing, Stakeholder Communications
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Workspace, Collaborative Software, Productivity Software, Internal Communications, Business Communication, Business Solutions, Communication, Cloud-Based Integration
Beginner · Course · 1 - 3 Months

Skills you'll gain: Oral Expression, Verbal Communication Skills, Concision, Digital Marketing Tools, Leadership Development, Digital Publishing, Content Strategy, Brand Awareness, Strategic Thinking, Knowledge Transfer, Media and Communications, Revenue Management, Ideation, Growth Strategies
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Business Intelligence, Looker (Software), Data Visualization, Data Presentation, Interactive Data Visualization, Business Reporting, Data Visualization Software, Dashboard, Data Storytelling, Power BI, Dashboard Creation, Business Analytics, Data Analysis, Business Marketing, Trend Analysis
Intermediate · Course · 1 - 4 Weeks