Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Loyalty, Marketing Communications, Organizational Strategy, Performance Measurement, Strategic Communication, Customer Retention, Marketing Strategies, Marketing, Key Performance Indicators (KPIs), Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media, Social Media Management, Driving engagement, Social Media Content, Social Media Marketing, Web Presence, Professional Networking, User Accounts, Branding, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Content Optimization, Blogs, Content Development and Management, Content Creation, Content Performance Analysis, Content Strategy, Web Analytics, Digital Content, Content Marketing, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Google Analytics, Content Management, Marketing Analytics, Data-Driven Marketing, Brand Strategy, Data Analysis, Audit Planning, Safety Audits
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Product Management, Market Share, Go To Market Strategy, Agile Product Development, Design and Product, Product Planning, User Experience, Market Analysis, Revenue Management, Product Lifecycle Management, Product Roadmaps, Market Opportunities, Product Design, Product Strategy, Sprint Retrospectives, User Interface and User Experience (UI/UX) Design, Web Analytics, Product Testing, Sprint Planning, Stakeholder Management
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Ethics, Responsible AI, Business Ethics, Strategic Decision-Making, Data Management, Initiative and Leadership, Information Privacy, Market Research, Ethical Standards And Conduct, Governance, Strategic Leadership, Market Intelligence, Artificial Intelligence, AI literacy, Law, Regulation, and Compliance, Market Analysis, Economics, Policy, and Social Studies, Accountability
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Storytelling, Social Media, Social Media Marketing, Social Media Strategy, Media Relations, Content Strategy, Content Creation, Paid media, Advertising, Brand Management, Strategic Partnership, Strategic Communication, Video Production, Target Audience, Revenue Management, Negotiation, Target Market, Community Development, Crisis Management, Planning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Scheduling, Social Media Marketing, Social Media Management, Social Media, Social Media Content, Scheduling, Growth Strategies, Drive Engagement
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Video Production, Videography, Visual Storytelling, Storytelling, Video Editing, Media Production, Facebook, Content Creation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Search Engine Optimization, Target Audience, Web Analytics and SEO, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Growth Strategies, Analysis, Auditing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: TikTok, Content Scheduling, Social Media Content, Content Strategy, Content Development and Management, Calendar Management, Workflow Management, Content Creation, Content Management, Social Media Management, Scheduling, Market Opportunities
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Meta Ads Manager, Facebook, Product Promotion, Inventory Management System, Social Media Management, User Accounts, Account Management, Social Media, Online Advertising, Promotional Strategies, User Provisioning, Advertising, Marketing, Business Strategy
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Retail Store Operations, Competitive Analysis, Business Strategy, Organizational Strategy, Strategic Thinking, Market Analysis, Organizational Structure, Case Studies, Business Strategies, Strategic Planning, Sustainable Business, Analysis, Organizational Development
Mixed · Course · 1 - 4 Weeks