Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

IESE Business School
Skills you'll gain: Entrepreneurship, Business Valuation, Entrepreneurial Finance, Fundraising, Innovation, Presentations, Financial Management, Oral Expression, Competitive Analysis, Business Strategy, Financial Analysis, Strategic Partnership, Investments, Market Analysis, Strategic Thinking, Negotiation, Business Metrics, Market Trend
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Financial Modeling, Business Planning, Operations Management, Market Opportunities, Strategic Thinking, Business Strategy, Go To Market Strategy, Production Planning, Marketing Planning, Risk Analysis, Business Communication, Business Analysis, Marketing Communications, Financial Analysis, Cash Flow Forecasting, Oral Expression, New Product Development, Sales Presentation, Verbal Communication Skills
Beginner · Course · 1 - 3 Months

Skills you'll gain: Online Advertising, Digital Advertising, Advertising Campaigns, Data-Driven Marketing, Social Media Analytics, Social Media Management, Advertising, Paid media, Social Media Marketing, Social Media Campaigns
Beginner · Guided Project · Less Than 2 Hours

IESE Business School
Skills you'll gain: Entrepreneurship, Business Valuation, Market Analysis, Competitive Analysis, Entrepreneurial Finance, Presentations, Fundraising, Strategic Decision-Making, Stakeholder Engagement, New Business Development, Financial Management, Decision Making, Negotiation, Investments, Financial Analysis, Innovation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Microsoft PowerPoint, Sales Presentation, Presentations, Sales Presentations, Target Audience, Company, Product, and Service Knowledge, Value Propositions, Microsoft Office, Productivity Software, Business Communication, Business Process
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Conversion Funnel Analysis, Process Analysis, Web Analytics, Digital Analysis, Process Optimization, Dashboard, Process Design, Customer experience improvement, Driving engagement, Consolidation, Process Improvement and Optimization, Customer Analysis, Key Performance Indicators (KPIs), Business Metrics, Data-Driven Decision-Making, Event Monitoring
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Development, Salesforce, Sales Prospecting, Sales, Lead Generation, Sales Strategy, Business Software, Productivity Software, Social Media Marketing, Social Media, LinkedIn, Workflow Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Performance Review, Performance Appraisal, Employee Performance Management, Performance Reporting, Performance Management, Team Performance Management, Performance Metric, Goal Setting, Internal Communications, Staff Management
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Brand Strategy, Storytelling, Branding, Brand Marketing, Prompt Engineering, ChatGPT, Brand Management, Digital Brand Strategy, Cross-Channel Marketing, Content Creation, Blogs, Consumer Behaviour, Brainstorming, Email Marketing
Intermediate · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: Sales Presentation, Sales Presentations, Persona Development, General Sales Practices, Lead Generation, Customer Acquisition Management, Prospecting and Qualification, Sales Prospecting, Sales Strategy, Cold Calling, Sales Process, Target Audience, Phone Sales, Sales Enablement, Prioritization, Customer Engagement, Social Media Campaigns, Social Media Marketing, Communication Strategies, Personalized Service
Beginner · Course · 1 - 3 Months

Skills you'll gain: Target Market, Target Audience, Marketing Strategies, Marketing Planning, Strategic Marketing, Digital Marketing Tools, Marketing, Sales Process, Marketing Effectiveness, Marketing Strategy and Techniques, Brand Strategy, Marketing Analytics, Sales Strategy, Business Marketing, Branding, Brand Awareness, Brand Management, Digital Marketing, Sales, Revenue Management
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Vector Databases, Web Design and Development, AI Personalization, Web Development, Web Applications, HTML and CSS, Natural Language Processing, Data Store, Embeddings, Javascript, Database Management, LLM Application, Persona (User Experience), Real Time Data, Generative AI Agents
Intermediate · Guided Project · Less Than 2 Hours