Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Meta Ads Manager, Facebook, Product Promotion, Inventory Management System, Social Media Management, User Accounts, Account Management, Social Media, Online Advertising, Promotional Strategies, User Provisioning, Advertising, Marketing, Business Strategy
Intermediate · Guided Project · Less Than 2 Hours

AI CERTs
Skills you'll gain: Responsible AI, Market Opportunities, Sales Strategy, Sales Enablement, Customer Relationship Management, Sales Management, Customer Relationship Management (CRM) Software, Forecasting, Sales Development, AI Personalization, New Business Development, Sales, Sales Process, Sales Pipelines, Personalized Campaigns, B2B Sales, Sales Presentation, Artificial Intelligence and Machine Learning (AI/ML), Generative AI Agents, Generative AI
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Retail Store Operations, Competitive Analysis, Business Strategy, Organizational Strategy, Strategic Thinking, Market Analysis, Organizational Structure, Case Studies, Business Strategies, Strategic Planning, Sustainable Business, Analysis, Organizational Development
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Content Scheduling, Facebook, Content Development and Management, Content Strategy, Social Media Content, Content Creation, Social Media Management, Drive Engagement, Driving engagement, Content Management, Calendar Management, Social Media, Digital Marketing Tools, Productivity Software, Google Workspace, Content Performance Analysis, Workflow Management, Customer Engagement, Live Streaming
Beginner · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: HubSpot CRM, Data Visualization, Data Storytelling, Sales Pipelines, Lead Generation, Customer Relationship Management (CRM) Software, Sales Management, Sales Strategy, Sales Enablement, Dashboard, Sales Process, Customer Relationship Management, Data-Driven Decision-Making, Sales, Customer experience improvement, Customer Success Management, Customer Service, Business Reporting, Performance Metric, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Active Listening, Prospecting and Qualification, Sales Prospecting, Sales Development, Sales, Rapport Building, Value Propositions, Sales Pipelines, Lead Generation, General Sales Practices, User Research, Sales Process, Cold Calling, Persona Development, Intercultural Competence, Communication, Interpersonal Communications, Customer Analysis, Cultural Responsiveness, Cultural Sensitivity
Mixed · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: LinkedIn, Web Presence, Search Engine Optimization, Brand Awareness, Professional Networking, Content Optimization, Social Media, Branding
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Business Intelligence, Looker (Software), Data Visualization, Data Presentation, Interactive Data Visualization, Business Reporting, Data Visualization Software, Dashboard, Data Storytelling, Power BI, Dashboard Creation, Business Analytics, Data Analysis, Business Marketing, Trend Analysis
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Workspace, Collaborative Software, Productivity Software, Internal Communications, Business Communication, Business Solutions, Communication, Cloud-Based Integration
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Ethics, Responsible AI, Business Ethics, Strategic Decision-Making, Data Management, Initiative and Leadership, Information Privacy, Market Research, Ethical Standards And Conduct, Governance, Strategic Leadership, Market Intelligence, Artificial Intelligence, AI literacy, Law, Regulation, and Compliance, Market Analysis, Economics, Policy, and Social Studies, Accountability
Beginner · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Responsiveness, Culture, Branding, Cultural Diversity, Intercultural Competence, Cultural Sensitivity, Global Marketing, Stakeholder Management, Stakeholder Analysis, Stakeholder Engagement, Stakeholder Communications, Consumer Behaviour, Decision Making, Case Studies
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Marketing Strategies, Product Promotion, Social Media Content, Driving engagement, Social Media, Social Media Marketing, Social Media Management, Web Presence, User Accounts, Customer Communications Management, Business Process Management
Beginner · Guided Project · Less Than 2 Hours