Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Dubai College of Tourism
Skills you'll gain: Event Planning, Events and Conferences, Event Management, Stakeholder Engagement, Event Marketing, Coordinating, Collaboration, MarTech, Professional Development, Hospitality, Corporate Sustainability, Marketing Strategy and Techniques, Coordination, Diversity and Inclusion, Market Opportunities, Technology Strategies, Cultural Sensitivity
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Constructive Feedback, Innovation, Visionary, User Feedback, Growth Mindedness, Resilience, Adaptability, Open Mindset, Product Improvement, Entrepreneurship, Business Solutions, Creative Problem-Solving, Strategic Thinking, New Business Development, Cooperation, Lifelong Learning, Market Research, Sustainable Business, Continuous Improvement Process, Problem Solving
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Market Intelligence, Survey Creation, Market Research, Business Research, Data Capture, Research Methodologies, Customer Insights, User Feedback, Target Audience, Qualitative Research, Target Market, Quantitative Research, Data Collection, Case Studies, Digital Marketing Tools, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Customer Service, Business Strategy, Competitive Analysis, Service Design, Hospitality Services, Service Recovery, Personalized Service, Brand Loyalty, Market Dynamics, Corporate Strategy, Market Analysis, Product Strategy, Growth Strategies, Product Improvement, Market Share, Product Lifecycle Management, Product Management, Market Opportunities, Business Development, Innovation
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Pivot Tables And Charts, Correlation Analysis, Data Import/Export, Microsoft Excel, Report Writing, Business Communication, Data Presentation, Data Analysis, Sales Management, Sales, Statistics, Data Manipulation, Data Transformation
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Slack (Software), Collaborative Software, Productivity Software, Internal Communications, Business Software, Team Management, Business Communication
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Advertising Mail, Content Performance Analysis, Marketing Effectiveness, Campaign Management, Email Marketing, Advertising Campaigns, Campaign Planning, Marketing, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Kennesaw State University
Skills you'll gain: User Research, Product Improvement, Product Lifecycle Management, Product Strategy, Innovation, Product Management, Product Planning, Consumer Behaviour, Customer Retention, Market Research, Customer Insights, Market Opportunities, Product Marketing, Growth Strategies, Brand Strategy, Target Market, Customer Analysis, Driving engagement, Wholesaling, Case Studies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Overcoming Objections, Closing (Sales), Sales, Sales Strategy, Sales Process, Selling Techniques, Negotiation, Customer Success Management, Regional Sales, Marketing Automation, Customer Relationship Building, Customer Relationship Management, Customer Retention, Customer Engagement, Customer experience improvement, Personalized Service, Legal Technology, Contract Management, Document Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Dashboard Creation, Dashboard, Key Performance Indicators (KPIs), Performance Reporting, Business Intelligence, Tableau Software, Performance Analysis, Performance Review, Gap Analysis, Performance Metric, Business Metrics, Data-Driven Decision-Making, Data Presentation, Performance Management, Interactive Data Visualization, Business Analysis, Presentations, Data Analysis, Accountability, Data Validation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Marketing Analytics, Customer Engagement, Content Performance Analysis, Direct Marketing, Analysis, Customer Communications Management, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

John Wiley & Sons
Skills you'll gain: Performance Measurement, Sales Strategy, Selling Techniques, Sales, Solution Selling, Sales Enablement, Sales Management, Sales Process, General Sales Practices, Generative AI Agents, Sales Development, Operational Performance Management, Digital Transformation, Performance Metric, AI Product Strategy, Key Performance Indicators (KPIs), Performance Analysis, Customer experience strategy (CX), AI Enablement, Sales Support
Intermediate · Course · 1 - 3 Months