• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • S

    Skillshare

    Mastering Adobe Photoshop

    Skills you'll gain: Adobe Photoshop, Adobe Firefly, Photo Editing, AI powered creativity, Adobe Creative Cloud, Adobe InDesign, Layout Design, Generative AI, Adobe Illustrator, Graphic and Visual Design, Creative Design, Graphic Design, Visual Storytelling, Computer Graphic Techniques, Graphic and Visual Design Software, Typography, Design, Editing, AI Workflows, Post-Production

    4.9 stars, 9 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.9 (9) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    Simplilearn

    Search Engine Optimization

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Digital Marketing Tools, Google Ads, Google Analytics, Keyword Research, Digital Marketing, Content Optimization, User Experience

    4.1 stars, 11 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.1 (11) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Maryland, College Park

    How To Land the Job You Want (Capstone Project)

    Skills you'll gain: Marketing Planning, Interviewing Skills, Strategic Marketing, Campaign Planning, Marketing Strategies, Sales Presentation, Marketing, Visionary, Sales Presentations, Target Market, Personalized Campaigns, Lifelong Learning, Job Analysis, Presentations, Target Audience, Oral Expression, Personal Attributes, Professional Development, Business Writing, Verbal Communication Skills

    4.8 stars, 6 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (6) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Alfaisal University | KLD

    استراتيجيات التسويق الهجومية والدفاعية

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Strategy and Techniques, Product Development, Marketing Planning, Consumer Behaviour, Business Strategy, Business Strategies, Competitive Intelligence, Growth Strategies, Timelines

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Analítica de Procesos: Optimización desde los Datos

    Skills you'll gain: Process Analysis, Process Improvement and Optimization, Business Process, Process Optimization, Business Process Modeling, Process Improvement, Process Modeling, Performance Analysis, Operational Efficiency, Performance Metric, Performance Measurement, Simulation and Simulation Software, Waste Minimization, Automation

    4.7 stars, 103 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (103) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • K

    Kennesaw State University

    Professional Selling: Step 3 - Become a High-Performer

    Skills you'll gain: Overcoming Objections, Closing (Sales), Selling Techniques, Consultative Selling, Sales Presentation, Sales, General Sales Practices, Sales Process, Sales Presentations, Sales Strategy, Solution Selling, Sales Prospecting, Customer Relationship Building, Prospecting and Qualification, Rapport Building, Customer Retention, Negotiation, Return On Investment

    4.8 stars, 26 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (26) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Master Data Storytelling for B2B & B2C Sales

    Skills you'll gain: Data Storytelling, Data Visualization, Data Presentation, Sales Presentation, Sales Strategy, Sales Presentations, Customer Relationship Management (CRM) Software, HubSpot CRM, Storytelling, Data Literacy, B2B Sales, Business Marketing, Sales, Customer Relationship Management, Data Visualization Software, Sales Development, Customer Analysis, Business Intelligence, Business Communication, Analytics

    3.3 stars, 8 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.3 (8) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • B

    Board Infinity

    Key Industry 4.0 Technologies in Manufacturing - 1

    4.5 stars, 8 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (8) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    ITSM Foundations: Optimizing IT Service Management

    Skills you'll gain: ServiceNow, IT Service Management, Incident Management, Release Management, Problem Management, Information Technology Infrastructure Library, Service Management, Incident Response, Problem Solving, Change Requests, IT Automation, Change Management, Information Technology Operations, Automation, Operational Efficiency

    3.3 stars, 10 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.3 (10) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • P

    Packt

    Selenium WebDriver 4 with Java - Zero To Hero

    Skills you'll gain: Jenkins, Selenium (Software), GitHub, Git (Version Control System), Performance Testing, Continuous Integration, CI/CD, Apache Maven, Version Control, Test Script Development, Test Automation, Browser Compatibility, System Testing, Test Tools, Object Oriented Programming (OOP), Continuous Delivery, Test Data, Java Programming, Java, Test Case

    4.4 stars, 8 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.4 (8) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Media Planning and Advertising Strategy

    Skills you'll gain: Media Planning, Digital Advertising, Media Strategy, Advertising Campaigns, Digital Media Strategy, Online Advertising, Paid media, Target Audience, Advertising, Media and Communications, Campaign Planning, Digital Marketing, Marketing Channel, Cross-Channel Marketing, Performance marketing, Digital Marketing Campaigns, Marketing Effectiveness, Marketing, Planning, Decision Making

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • P

    Packt

    Cisco CCNP Data Center DCCOR (350-601)

    Skills you'll gain: Data Centers, Ansible, Open Shortest Path First (OSPF), Routing Protocols, Network Switches, Computing Platforms, Software-Defined Data Center (SDDC), Virtual Networking, Virtual Local Area Network (VLAN), IT Automation, Security Controls, Network Infrastructure, Devops Tools, Network Engineering, Border Gateway Protocol, Network Routers, Network Routing, Infrastructure Security, Network Monitoring, Data Storage Technologies

    Intermediate · Course · 1 - 3 Months

1…244245246…466

In summary, here are 10 of our most popular marketing automation courses

  • Mastering Adobe Photoshop: Skillshare
  • Search Engine Optimization: Simplilearn
  • How To Land the Job You Want (Capstone Project): University of Maryland, College Park
  • استراتيجيات التسويق الهجومية والدفاعية: Alfaisal University | KLD
  • Analítica de Procesos: Optimización desde los Datos: Universidad de los Andes
  • Professional Selling: Step 3 - Become a High-Performer: Kennesaw State University
  • Master Data Storytelling for B2B & B2C Sales: STARWEAVER
  • Key Industry 4.0 Technologies in Manufacturing - 1: Board Infinity
  • ITSM Foundations: Optimizing IT Service Management: Coursera
  • Selenium WebDriver 4 with Java - Zero To Hero: Packt

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok