Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Skills you'll gain: AI Product Strategy, Product Improvement, Customer Insights, Customer Analysis, Generative AI, Marketing Analytics, Analytics, Management Reporting, Data Collection, Performance Metric, Data Integration
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Game Theory, Conflict Management, Bidding, Business Strategy, Negotiation, Strategic Thinking, Strategic Decision-Making, Market Dynamics, Market Analysis, Decision Making, Economics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Competitive Analysis, Strategic Thinking, Business Strategy, Strategic Decision-Making, Organizational Strategy, Key Performance Indicators (KPIs), Performance Analysis, Analysis, Internal Auditing, Market Analysis, External Auditing, Market Opportunities, Entrepreneurship, Leadership
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Pinterest, User Accounts, Social Media, Account Management, User Provisioning, Information Privacy, Online Advertising, System Configuration, Payment Systems
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: AI Personalization, Anomaly Detection, Microsoft Azure, Computer Vision, Image Analysis, Artificial Intelligence, Natural Language Processing, Cloud API, Data-Driven Decision-Making, Text Mining, Application Programming Interface (API), Time Series Analysis and Forecasting, Web Services, Restful API
Beginner · Course · 1 - 3 Months

Skills you'll gain: Unsupervised Learning, Responsible AI, Classification Algorithms
Beginner · Course · 1 - 3 Months

O.P. Jindal Global University
Skills you'll gain: Economics, Game Theory, Economic Development, Market Dynamics, Socioeconomics, Behavioral Economics, Business Economics, Policy Analysis, Public Policies, Decision Making, Market Analysis, Consumer Behaviour, Supply And Demand, Analysis, Cost Benefit Analysis, Strategic Decision-Making, Competitive Analysis, Production Planning, Critical Thinking, Resource Allocation
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Campaigns, Social Media Management, Social Media Content, Instagram, Social Media Marketing, Social Media Strategy, Keyword Research, Content Creation, Scheduling, Target Market, Driving engagement, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Development Environment, Google Cloud Platform, Cloud Computing, Software Development, Software Installation, Virtual Machines, Cloud Infrastructure, Remote Access Systems, Verification And Validation
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Customer Relationship Management, Customer experience strategy (CX), Brand Loyalty, Customer Data Management, Customer Analysis, Customer Engagement, Organizational Strategy, Business Strategy, Competitive Analysis, Business Analysis, Analysis, Auditing, Market Analysis
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: User Feedback, Customer Insights, Customer Analysis, Analysis, Social Media, Cloud Applications
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Docker (Software), Kubernetes, Containerization, DevOps, Cloud-Native Computing, Application Deployment, CI/CD, Scalability, YAML
Intermediate · Guided Project · Less Than 2 Hours