Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Coursera
Skills you'll gain: Jupyter, Microsoft Excel, Spreadsheet Software, Project Schedules, Data Import/Export, Data Visualization Software, Python Programming, Email Automation, Data Literacy, Data Structures, Data Manipulation
Intermediate · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Resource Allocation, Customer Analysis, Marketing Channel, Marketing Effectiveness, Data Modeling, Sales Strategy, Web Analytics, Big Data, Business Strategy, Marketing Strategies, Cross-Channel Marketing, Marketing Analytics, Data Management
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Application Deployment, Integration Testing, Object-Relational Mapping, API Design, ASP.NET, Database Design, Enterprise Architecture, Docker (Software), Database Systems, Systems Integration, Data Validation, Business Logic, Development Environment
Intermediate · Specialization · 3 - 6 Months

Illinois Tech
Skills you'll gain: Platform As A Service (PaaS), Containerization, Serverless Computing, Cloud Platforms, Docker (Software), Cloud Management, Cloud Computing Architecture, Cloud Computing, Information Management, Cloud Infrastructure, Cloud Security, Cloud Deployment, Application Deployment, Model Deployment, DevOps, Amazon Web Services, Data Management, Database Management Systems, Microservices, Machine Learning
Build toward a degree
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Data Visualization Software, Tableau Software, Data Visualization, Data Analysis, Geospatial Mapping, Data Storytelling, Business Analytics, Data Presentation, Advanced Analytics, Spatial Analysis, Marketing Analytics, Data Science, Data Manipulation, Forecasting
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design Software, Photo Editing, Graphics Software, Content Creation, Multimedia, Content Marketing, Cloud-Based Integration, Continuous Integration
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Social Media Management, Workflow Management, Social Media Content, Social Media, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Adobe Experience Manager, E-Commerce, Product Knowledge, Value Propositions, Scalability, Business-To-Consumer, B2B Sales, Merchandising, Order Management, Customer experience improvement
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Payment Processing, Order Fulfillment, Order Processing, Product Knowledge, E-Commerce, Selling Techniques, Social Media, Marketing, Shipping and Receiving, Company, Product, and Service Knowledge, Advertising
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales Operations, Responsible AI, Sales Process, Sales Enablement, Generative AI Agents, Sales Management, Sales Strategy, Sales, Data Ethics, Forecasting, Prompt Engineering, Customer Relationship Management, Data-Driven Decision-Making, Strategic Decision-Making
Intermediate · Course · 1 - 4 Weeks

Sungkyunkwan University
Skills you'll gain: Intercultural Competence, Cultural Diversity, Culture, Research, World History, Ancient History
Intermediate · Course · 1 - 3 Months