• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Colorado System

    Predictive Modeling and Transforming Clinical Practice

    Skills you'll gain: Predictive Modeling, Clinical Data Management, Clinical Informatics, Clinical Research, Intensive Care Unit, Risk Modeling, Predictive Analytics, Clinical Practices, Decision Support Systems, Applied Machine Learning, Model Training, Health Informatics, Intensive Care Medicine, Model Evaluation, Qualitative Research, Data Analysis, Model Deployment, Data Collection

    Intermediate · Course · 1 - 3 Months

  • S

    Starweaver

    How to Build an Entrepreneurial AI Strategy

    Skills you'll gain: AI Product Strategy, AI Enablement, Market Opportunities, Scalability, Case Studies, Entrepreneurship, Business Strategy, ChatGPT, Decision Intelligence, Business Process Automation, AI Integrations, Artificial Intelligence, Generative AI, Cost Containment, Innovation, Automation

    ★ 4.4 (13) · Intermediate · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Fundamentals of Cloud Computing

    Skills you'll gain: Cloud Deployment, Cloud Computing, Cloud Services, Cloud Infrastructure, Scalability, Cloud Platforms, Public Cloud, Software As A Service, Infrastructure As A Service (IaaS), Cloud Management, Platform As A Service (PaaS), Private Cloud, Hybrid Cloud Computing

    ★ 3.7 (44) · Mixed · Course · 1 - 4 Weeks

  • A

    Alibaba Cloud Academy

    Alibaba Cloud Computing

    Skills you'll gain: Relational Databases, Plot (Graphics), Load Balancing, Data Visualization Software, Cloud Security, Network Security, Cloud Management, Cloud Computing, Database Systems, Cloud Hosting, Database Management Systems, Big Data, Database Management, General Networking, Apache Hadoop, Cloud Infrastructure, Operating System Administration, Network Architecture, Apache Spark, Machine Learning

    ★ 4.6 (145) · Beginner · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Managing, Describing, and Analyzing Data

    Skills you'll gain: Sampling (Statistics), R (Software), Statistical Inference, Probability Distribution, R Programming, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Methods, Probability & Statistics, Statistical Software, Data Science, Statistics, Data Analysis, Statistical Programming, Statistical Analysis, Probability, Data Literacy, Statistical Visualization, Data Processing, Data Manipulation

    ★ 4.7 (34) · Beginner · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Combining and Analyzing Complex Data

    Skills you'll gain: Statistical Analysis, Data Analysis Software, Statistical Software, Statistical Programming, STATA (Software), R (Software), Data Integration, Data Ethics, Stata, R Programming, Sampling (Statistics), Statistical Modeling, Descriptive Statistics, Regression Analysis, Logistic Regression, Informed Consent

    ★ 4.2 (70) · Mixed · Course · 1 - 4 Weeks

  • L

    LearnQuest

    The Science of Sales: Behavioral Insights and Psychology

    Skills you'll gain: Consultative Selling, Closing (Sales), Sales Management, Verbal Communication Skills, Communication, Sales Prospecting, Sales Strategy, Consumer Behaviour, Selling Techniques, Sales, Marketing Psychology, Overcoming Objections, Communication Strategies, Initiative and Leadership, Customer Analysis, Sales Presentations, Regional Sales, Prospecting and Qualification, Sales Process, Sales Support

    Beginner · Specialization · 1 - 3 Months

  • P

    Packt

    R Programming for Statistics and Data Science

    Skills you'll gain: R (Software), R Programming, Statistical Hypothesis Testing, Plot (Graphics), Ggplot2, Data Visualization, Data Manipulation, Exploratory Data Analysis, Statistical Programming, Statistical Visualization, Data Science, Tidyverse (R Package), Statistical Methods, Statistical Modeling, Data Analysis, Data-oriented programming, Regression Analysis, Data Structures, Data Wrangling, Statistical Analysis

    ★ 4.5 (15) · Intermediate · Course · 1 - 3 Months

  • F

    Fractal Analytics

    Advanced Machine Learning Algorithms

    Skills you'll gain: Feature Engineering, Model Evaluation, Machine Learning Algorithms, Model Optimization, Machine Learning Methods, Random Forest Algorithm, Advanced Analytics, Algorithms, Applied Machine Learning, Decision Tree Learning, Predictive Modeling, Data Preprocessing, Fine-tuning, Performance Tuning

    ★ 3.8 (12) · Beginner · Course · 1 - 3 Months

  • Q

    Queen Mary University of London

    Research Instruments and Research Hypotheses

    Skills you'll gain: Research Reports, Surveys, Statistical Hypothesis Testing, Survey Creation, Report Writing, Research Design, Statistical Analysis, Data Processing, Data Collection, Statistical Methods, Quantitative Research, Research Methodologies, Data Preprocessing, Statistics, Probability & Statistics, Analysis, Statistical Reporting, Descriptive Statistics, Data Validation

    ★ 4.9 (29) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    The Total Data Quality Framework

    Skills you'll gain: Data Quality, Data Collection, Data Validation, Data Analysis, Data Preprocessing, Analysis, Data Processing, Data Access

    ★ 4.6 (51) · Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    Foundations of AI in Healthcare

    Skills you'll gain: Machine Learning Methods, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Healthcare Industry Knowledge, Model Training, Health Disparities, Clinical Informatics, Artificial Intelligence, Health Informatics, Artificial Intelligence and Machine Learning (AI/ML), AI Security, Model Evaluation, Health Technology, Health Policy, Decision Intelligence, AI Integrations, Data Analysis

    ★ 4.3 (7) · Intermediate · Course · 1 - 4 Weeks

1…257258259…493

In summary, here are 10 of our most popular marketing analytics courses

  • Predictive Modeling and Transforming Clinical Practice: University of Colorado System
  • How to Build an Entrepreneurial AI Strategy : Starweaver
  • Fundamentals of Cloud Computing: LearnQuest
  • Alibaba Cloud Computing: Alibaba Cloud Academy
  • Managing, Describing, and Analyzing Data: University of Colorado Boulder
  • Combining and Analyzing Complex Data: University of Maryland, College Park
  • The Science of Sales: Behavioral Insights and Psychology: LearnQuest
  • R Programming for Statistics and Data Science: Packt
  • Advanced Machine Learning Algorithms: Fractal Analytics
  • Research Instruments and Research Hypotheses: Queen Mary University of London

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok