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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Universitat Autònoma de Barcelona

    Diseño y creación de videojuegos: proyecto final

    Skills you'll gain: Video Game Development, Game Design, Peer Review, Animation and Game Design, Computer Programming, Prototyping, Computer Graphics

    3.9
    Rating, 3.9 out of 5 stars
    ·
    21 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Understanding the Healthcare Innovation Process I

    Skills you'll gain: Product Development, New Product Development, Risk Management, Innovation, Healthcare Industry Knowledge, Industrial Design, Stakeholder Engagement, User Requirements Documents, Market Opportunities, Market Analysis, Cost Benefit Analysis, Return On Investment, Health Technology, Regulatory Requirements, Project Management, Forecasting, Financial Analysis, Agile Methodology, Project Planning, Waterfall Methodology

    Build toward a degree

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Cape Town

    Capstone Course: Start Up Your Fintech Future

    Skills you'll gain: Business Modeling, Video Production, Entrepreneurship, FinTech, Business Planning, Business Strategy, Presentations, Financial Regulations, Value Propositions, Innovation, Brainstorming, Market Opportunities, Customer Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Adobe Illustrator Basics for Beginners

    Skills you'll gain: Adobe Illustrator, Color Theory, Creative Design, Graphic and Visual Design, Data Import/Export, Logo Design, Graphic Design, Graphic and Visual Design Software, Scalability

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a no-code one page SMB website with Carrd

    Skills you'll gain: Content Strategy, Content Development and Management, Web Content, No-Code Development, Marketing Collateral, Web Design, Driving engagement, Web Development, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    Follow a Machine Learning Workflow

    Skills you'll gain: Data Preprocessing, Data Analysis, Data Collection, AI Workflows, Statistical Analysis, Model Deployment, Artificial Intelligence and Machine Learning (AI/ML), Data Cleansing, Applied Machine Learning, Predictive Modeling, Machine Learning, Model Evaluation, Descriptive Statistics, Feature Engineering, Machine Learning Algorithms, Process Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Customer Support digital transformation with HubSpot

    Skills you'll gain: HubSpot CRM, Digital Transformation, Customer Relationship Management, Customer Support, Business Transformation, Process Analysis, Technology Strategies, Process Improvement, Business Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Virginia

    Agiles Arbeiten trifft auf Design Thinking

    Skills you'll gain: User Story, Persona (User Experience), Design Thinking, Agile Product Development, Agile Methodology, Interviewing Skills, User Research, Persona Development, Product Development, Innovation, User Centered Design

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Optimiere dein Instagram Business Profil

    Skills you'll gain: Instagram, Social Media, Facebook, Social Media Marketing, Social Media Strategy, Content Creation, Driving engagement, Advertising

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Coursera

    Instagram Insights: Crack the Algorithm

    Skills you'll gain: Instagram, Social Media Content, Content Creation, Content Performance Analysis, Content Marketing, Social Media, Drive Engagement, Social Media Strategy, Digital Media Strategy

    Beginner · Course · 1 - 4 Weeks

  • P

    Politecnico di Milano

    Developing FPGA-accelerated cloud applications with SDAccel: Practice

    Skills you'll gain: Amazon Elastic Compute Cloud, Cloud Applications, Bioinformatics, Cloud Computing Architecture, Cloud Computing, Algorithms, Development Environment, Performance Tuning, Computer Architecture, Hardware Architecture, System Design and Implementation, Computer Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Integrating Apps into Your Hootsuite Dashboard

    Skills you'll gain: Scheduling, Social Media Management, Social Media Content, Social Media, Cloud-Based Integration, Productivity Software, Dashboard, Digital Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Diseño y creación de videojuegos: proyecto final: Universitat Autònoma de Barcelona
  • Understanding the Healthcare Innovation Process I: University of Illinois Urbana-Champaign
  • Capstone Course: Start Up Your Fintech Future: University of Cape Town
  • Adobe Illustrator Basics for Beginners: Skillshare
  • Create a no-code one page SMB website with Carrd: Coursera
  • Follow a Machine Learning Workflow: CertNexus
  • Customer Support digital transformation with HubSpot: Coursera
  • Agiles Arbeiten trifft auf Design Thinking: University of Virginia
  • Optimiere dein Instagram Business Profil: Coursera
  • Instagram Insights: Crack the Algorithm: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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