• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Insights

Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Popular Customer Insights Courses and Certifications


  • A

    Automatic Data Processing, Inc. (ADP)

    Understanding Diversity & Inclusion

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Training, Workplace inclusivity, Diversity and Inclusion, Talent Acquisition, Diversity Awareness, Diversity Programs, Cultural Diversity, Talent Recruitment, Diversity Marketing, Advocacy, Recruitment Strategies, Branding, Organizational Strategy

    ★ 4.7 (7) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Predict Ad Clicks Using Logistic Regression and XG-Boost

    Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Model Training, Customer Analysis, Predictive Modeling, Scientific Visualization, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Online Advertising, Data-Driven Marketing, Logistic Regression, Data Cleansing, Data Manipulation, Machine Learning, Python Programming, Deep Learning

    ★ 4.6 (10) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Validating Your Startup Idea with MVP Experiment Canvas

    Skills you'll gain: Target Market, Target Audience, Customer Analysis, Market Opportunities, Entrepreneurship, Value Propositions, Performance Metric, Process Validation, Performance Measurement, Risk Analysis, Strategic Decision-Making, Business Modeling, Feasibility Studies, Business Analysis, Data-Driven Decision-Making, New Product Development, Case Studies, Innovation, FinTech, Leadership

    ★ 4.6 (7) · Intermediate · Guided Project · Less Than 2 Hours

  • N

    Northeastern University

    An Overview of the U.S. Healthcare System

    Skills you'll gain: Health Systems, Patient-centered Care, Healthcare Industry Knowledge, Health Care Administration, Health Care Procedure and Regulation, Health Administration, Health Care, Primary Care, Health Policy, Health Disparities, Health Equity, Consumer Behaviour, Cultural Diversity, Diversity Awareness, Policy Analysis, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • F

    Fundação Instituto de Administração

    Análise de Dados Quantitativos

    Skills you'll gain: Quantitative Research, Marketing Analytics, Market Analysis, Market Research, Exploratory Data Analysis, Market Data, Data-Driven Marketing, Strategic Marketing, Forecasting, Market Intelligence, Marketing, Marketing Strategies, Strategic Decision-Making, Data Analysis, Predictive Modeling, Business Research, Time Series Analysis and Forecasting, Customer Analysis, Predictive Analytics, Analysis

    ★ 4.4 (24) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Maryland, College Park

    Transforming with Data Analytics and Organization

    Skills you'll gain: Digital Transformation, Business Transformation, Customer experience improvement, Data Strategy, Business Modeling, Analytics, Organizational Change, Machine Learning Software, Technology Strategies, Customer Insights, Innovation, Organizational Strategy, Machine Learning, Business Strategy, Workforce Development, Strategic Decision-Making, Competitive Analysis

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • I

    IE Business School

    The "What" of the Marketing Strategy

    Skills you'll gain: Marketing Effectiveness, Marketing Strategies, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Research, Market Analysis, Branding, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Cross-Channel Marketing

    ★ 4.7 (12) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Effective Hiring: Interview Training for Managers

    Skills you'll gain: Interviewing Skills, Management Training And Development, Job Analysis, People Analytics, Data-Driven Decision-Making, Recruitment, Organizational Effectiveness, Talent Recruitment, Team Performance Management, Diversity Training, Workplace inclusivity, Diversity and Inclusion, Recruitment Strategies, Talent Acquisition, Performance Measurement, Decision Making, Communication

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Fundamentos de Inteligência Artifical em Marketing

    Skills you'll gain: Data-Driven Marketing, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Marketing, MarTech, Data-Driven Decision-Making, Applied Machine Learning, Predictive Analytics, Machine Learning Methods, Digital Marketing, Customer Engagement, Machine Learning Algorithms, Machine Learning, Advanced Analytics, Innovation, Brand Strategy, Deep Learning, Artificial Intelligence

    ★ 4.8 (8) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • B

    Berklee

    Touring 101 for Musicians

    Skills you'll gain: Marketing Budgets, Marketing Planning, Performance Metric, Marketing Strategies, Performance Measurement, Marketing Strategy and Techniques, Marketing, Music Performance, Driving engagement, Sales Presentations, Goal Setting, Customer Engagement, Drive Engagement, Booking (Sales), Promotional Strategies, Event Marketing, Proposal Writing, Professional Networking, Music, Talent Management

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • G

    Google Cloud

    Machine Learning with TensorFlow on Google Cloud en Français

    Skills you'll gain: Feature Engineering, Model Optimization, Tensorflow, Google Cloud Platform, Exploratory Data Analysis, Business Metrics, Keras (Neural Network Library), Model Training, Data Preprocessing, Machine Learning Software, Model Evaluation, Data Quality, Logistic Regression, Machine Learning, Data Pipelines, Machine Learning Methods, Data Processing, Scikit Learn (Machine Learning Library), Performance Tuning, Dataflow

    ★ 4.2 (31) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    How to Innovate with the Strategy Canvas for Competitiveness

    Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Business Strategies, Go To Market Strategy, Entrepreneurship, Competitive Intelligence, Market Opportunities, Innovation, Organizational Strategy, Spreadsheet Software, Leadership

    ★ 4.4 (14) · Intermediate · Guided Project · Less Than 2 Hours

1…275276277…469

In summary, here are 10 of our most popular customer insights courses

  • Understanding Diversity & Inclusion: Automatic Data Processing, Inc. (ADP)
  • Predict Ad Clicks Using Logistic Regression and XG-Boost: Coursera
  • Validating Your Startup Idea with MVP Experiment Canvas: Coursera
  • An Overview of the U.S. Healthcare System: Northeastern University
  • Análise de Dados Quantitativos: Fundação Instituto de Administração
  • Transforming with Data Analytics and Organization: University of Maryland, College Park
  • The "What" of the Marketing Strategy: IE Business School
  • Effective Hiring: Interview Training for Managers: Coursera
  • Fundamentos de Inteligência Artifical em Marketing: Fundação Instituto de Administração
  • Touring 101 for Musicians: Berklee

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok