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Customer Journey Courses

Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.

Popular Customer Journey Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Storytelling That Delivers Program and Project Outcomes

    Skills you'll gain: User Story, Negotiation, Data Presentation, Product Requirements, Risk Management, Professional Development, Drive Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Predict Visitor Purchases with a Classification Model in BQML

    Skills you'll gain: Model Evaluation, Customer Analysis, Model Training, Logistic Regression, Predictive Modeling, Exploratory Data Analysis, Predictive Analytics, E-Commerce, Big Data, Data Access, Applied Machine Learning, Data Analysis, Classification Algorithms

    Intermediate · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing e o Consumidor no Ambiente Digital

    Skills you'll gain: Marketing Strategies, Digital Marketing, Data Visualization, Data-Driven Marketing, Performance marketing, Marketing Planning, Marketing Analytics, Strategic Marketing, Marketing Effectiveness, Digital Analysis, Data Visualization Software, Key Performance Indicators (KPIs), Consumer Behaviour, Performance Measurement, Target Market, Performance Metric, Performance Analysis, Customer Insights, Journey Mapping, Unsupervised Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    YouTube Ads & Video Marketing - 2026

    Skills you'll gain: Google Ads, Advertising, Advertising Sales, Online Advertising, Growth Strategies, Advertising Campaigns, Video Production, Copywriting, Performance marketing, Digital Advertising, Promotional Strategies, Campaign Management, Drive Engagement, Target Audience, Customer Engagement

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Conjoint to Cluster: Survey Design and Segmentation

    Skills you'll gain: Data Ethics, Business Research, Surveys, Survey Creation, Qualitative Research, Data Quality, Persona Development, Sample Size Determination, Data Governance, File Management, Sampling (Statistics), Market Research, Marketing Analytics, Return On Investment, Focus Group, Quantitative Research, General Data Protection Regulation (GDPR), Key Performance Indicators (KPIs), Research Design, Research Methodologies

    Beginner · Specialization · 3 - 6 Months

  • P

    Packt

    Ultimate Guide to Raspberry Pi - Tips, Tricks, and Hacks

    Skills you'll gain: Command-Line Interface, Unix Commands, Remote Access Systems, Linux Commands, Unix Shell, Unix, System Configuration, Computer Hardware, Data Maintenance, Package and Software Management, Linux Administration, File Systems, Embedded Systems, USB, Operating Systems, File Management, Scripting, Peripheral Devices, Software Installation

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Jira: Navigate, Track, and Organize

    Skills you'll gain: Jira (Software), Backlogs, Kanban Principles, Collaborative Software, Project Management Software, User Story, Project Management, Agile Methodology, Work Breakdown Structure, Issue Tracking, Organizational Skills, Workflow Management, Prioritization

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Healthcare Data Management and Interfaces

    Skills you'll gain: Health Informatics, Medical Records, Health Information Management, Health Information Management and Medical Records, Interoperability, Health Technology, Health Care, Health Systems, Clinical Documentation, Electronic Medical Record System, Clinical Data Management, Data Mapping, Data Sharing, Internet Of Things, Emerging Technologies, Data Management, Unstructured Data, Data Integration, Data Modeling, Authorization (Computing)

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Salesforce Datacloud: Advanced Consulting Skills

    Skills you'll gain: Consulting, Customer Insights, Salesforce, Business Consulting, Return On Investment, Technical Consulting, Consultative Approaches, Customer Analysis, Key Performance Indicators (KPIs), Data Architecture, Scalability, Data Integration, Data Strategy, Data Modeling, Performance Measurement, Customer Data Management, Data Integrity, Stakeholder Communications

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Fundamentos de IA Aplicados ao CRM

    Skills you'll gain: Predictive Analytics, Customer Relationship Management, Machine Learning Methods, Customer Relationship Management (CRM) Software, Predictive Modeling, Data Literacy, Customer Data Management, Advanced Analytics, Data-Driven Decision-Making, Applied Machine Learning, Machine Learning Algorithms, Artificial Intelligence, Machine Learning, AI literacy, Deep Learning, Artificial Neural Networks

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Создаем аккаунт для бизнеса в Twitter

    Skills you'll gain: Web Presence, Social Media Marketing, Social Media, Social Media Management, Driving engagement, Account Management, User Accounts, Customer Engagement, Drive Engagement, Target Audience, Registration

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Risk Management and Incident Response

    Skills you'll gain: Risk Management Framework, Risk Analysis, Risk Management, Incident Management, Incident Response, Business Continuity Planning, Security Management, Threat Modeling, Disaster Recovery, Vulnerability Assessments, Cyber Threat Intelligence, Continuous Monitoring, Cybersecurity, Vulnerability Management, Information Privacy, Digital Forensics, General Data Protection Regulation (GDPR)

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular customer journey courses

  • Storytelling That Delivers Program and Project Outcomes: University of Maryland, College Park
  • Predict Visitor Purchases with a Classification Model in BQML: Google Cloud
  • Marketing e o Consumidor no Ambiente Digital: Fundação Instituto de Administração
  • YouTube Ads & Video Marketing - 2026: Alex Genadinik
  • Conjoint to Cluster: Survey Design and Segmentation: Coursera
  • Ultimate Guide to Raspberry Pi - Tips, Tricks, and Hacks: Packt
  • Jira: Navigate, Track, and Organize: Coursera
  • Healthcare Data Management and Interfaces: Illinois Tech
  • Salesforce Datacloud: Advanced Consulting Skills: Coursera
  • Fundamentos de IA Aplicados ao CRM: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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