Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.
Starweaver
Skills you'll gain: AI Enablement, Responsible AI, Technology Roadmaps, AI Product Strategy, Business Strategy, Strategic Leadership, Strategic Thinking, Organizational Strategy, Innovation, Organizational Leadership, Scalability, Business Transformation, Business Priorities, Leadership, Artificial Intelligence, Culture Transformation, Return On Investment, Business Metrics, Cross-Functional Collaboration
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Business Strategy, Business Management, People Management, Corporate Finance, Organizational Structure, Business Planning, Financial Analysis, Leadership and Management, Marketing, Competitive Analysis, Go To Market Strategy, Branding, Decision Making
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Social Media Marketing, Social Media Campaigns, Social Media Content, Social Media, Facebook, Marketing Materials, Advertising, Data Visualization, Graphic Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Computational Logic, System Requirements, Functional Requirement, Theoretical Computer Science, Systems Analysis, Verification And Validation, Control Systems, Linear Algebra, Differential Equations, Applied Mathematics
Build toward a degree
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Media Strategy, Customer Relationship Management (CRM) Software, Digital Marketing, Online Advertising, Email Marketing, Marketing Strategies, Campaign Management, Social Media Strategy, Social Media Marketing, Search Engine Optimization, Marketing Effectiveness, Marketing Communications, Web Analytics and SEO, Marketing, Copywriting, Advertising, Integrated Marketing Communications, Mobile Security, Key Performance Indicators (KPIs)
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Business Analytics, Risk Analysis, Data Analysis, Decision Making, Business Modeling, Trend Analysis, Process Optimization, Simulation and Simulation Software, Market Analysis, Microsoft Excel, Unsupervised Learning
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Video Game Development, Game Design, iOS Development, Animation and Game Design, Usability Testing, Apple iOS, Mobile Development, Apple Xcode, Usability, Augmented Reality, Swift Programming, User Interface (UI) Design, Debugging
Mixed · Course · 1 - 3 Months

Skills you'll gain: Application Deployment, Customer Support, ChatGPT, Product Support, Customer Inquiries, Business Process Automation, Customer Service, E-Commerce, Order Management, User Requirements Documents, Automation, Greeting Customers, AI Enablement, User Flows, Natural Language Processing
Intermediate · Guided Project · Less Than 2 Hours

Scrimba
Skills you'll gain: Responsive Web Design, HTML and CSS, Cascading Style Sheets (CSS), Web Design, Web Design and Development, Web Development, UI Components, Usability, Typography
Intermediate · Course · 1 - 3 Months

University of Cape Town
Skills you'll gain: Business Modeling, Video Production, Entrepreneurship, FinTech, Business Planning, Business Strategy, Presentations, Financial Regulations, Value Propositions, Innovation, Brainstorming, Market Opportunities, Customer Analysis
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Entrepreneurial Finance, Business Planning, Financial Statements, Growth Strategies, Business Ethics, Intellectual Property, Financial Modeling, Entrepreneurship, Income Statement, Engineering Management, Legal Risk, Business Strategies, Technology Strategies, Organizational Development, Business Modeling, Cash Flows, Business Development, New Business Development, Risk Analysis, Engineering
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Content Strategy, Content Development and Management, Web Content, No-Code Development, Marketing Collateral, Web Design, Driving engagement, Web Development, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours