• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    Starweaver

    How to Build an Enterprise AI Strategy

    Skills you'll gain: AI Enablement, Responsible AI, Technology Roadmaps, AI Product Strategy, Business Strategy, Strategic Leadership, Strategic Thinking, Organizational Strategy, Innovation, Organizational Leadership, Scalability, Business Transformation, Business Priorities, Leadership, Artificial Intelligence, Culture Transformation, Return On Investment, Business Metrics, Cross-Functional Collaboration

    3.3
    Rating, 3.3 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Fundamentos de Negócios

    Skills you'll gain: Business Strategy, Business Management, People Management, Corporate Finance, Organizational Structure, Business Planning, Financial Analysis, Leadership and Management, Marketing, Competitive Analysis, Go To Market Strategy, Branding, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create Facebook Graphics in Visme

    Skills you'll gain: Social Media Marketing, Social Media Campaigns, Social Media Content, Social Media, Facebook, Marketing Materials, Advertising, Data Visualization, Graphic Design, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Requirement Specifications for Autonomous Systems

    Skills you'll gain: Computational Logic, System Requirements, Functional Requirement, Theoretical Computer Science, Systems Analysis, Verification And Validation, Control Systems, Linear Algebra, Differential Equations, Applied Mathematics

    Build toward a degree

    3.4
    Rating, 3.4 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    لوسائط الرقمية واستراتيجيات التسويق

    Skills you'll gain: Digital Media Strategy, Customer Relationship Management (CRM) Software, Digital Marketing, Online Advertising, Email Marketing, Marketing Strategies, Campaign Management, Social Media Strategy, Social Media Marketing, Search Engine Optimization, Marketing Effectiveness, Marketing Communications, Web Analytics and SEO, Marketing, Copywriting, Advertising, Integrated Marketing Communications, Mobile Security, Key Performance Indicators (KPIs)

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Colorado Boulder

    의사 결정을 위한 비즈니스 분석

    Skills you'll gain: Business Analytics, Risk Analysis, Data Analysis, Decision Making, Business Modeling, Trend Analysis, Process Optimization, Simulation and Simulation Software, Market Analysis, Microsoft Excel, Unsupervised Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    iOS Project: Transreality Game

    Skills you'll gain: Video Game Development, Game Design, iOS Development, Animation and Game Design, Usability Testing, Apple iOS, Mobile Development, Apple Xcode, Usability, Augmented Reality, Swift Programming, User Interface (UI) Design, Debugging

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Build a Chatbot with Voiceflow: Ecommerce Customer Support

    Skills you'll gain: Application Deployment, Customer Support, ChatGPT, Product Support, Customer Inquiries, Business Process Automation, Customer Service, E-Commerce, Order Management, User Requirements Documents, Automation, Greeting Customers, AI Enablement, User Flows, Natural Language Processing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    8 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Scrimba

    Learn Responsive Web Design

    Skills you'll gain: Responsive Web Design, HTML and CSS, Cascading Style Sheets (CSS), Web Design, Web Design and Development, Web Development, UI Components, Usability, Typography

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Cape Town

    Capstone Course: Start Up Your Fintech Future

    Skills you'll gain: Business Modeling, Video Production, Entrepreneurship, FinTech, Business Planning, Business Strategy, Presentations, Financial Regulations, Value Propositions, Innovation, Brainstorming, Market Opportunities, Customer Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Forming, Funding, and Launching a Technology Startup Company

    Skills you'll gain: Entrepreneurial Finance, Business Planning, Financial Statements, Growth Strategies, Business Ethics, Intellectual Property, Financial Modeling, Entrepreneurship, Income Statement, Engineering Management, Legal Risk, Business Strategies, Technology Strategies, Organizational Development, Business Modeling, Cash Flows, Business Development, New Business Development, Risk Analysis, Engineering

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create a no-code one page SMB website with Carrd

    Skills you'll gain: Content Strategy, Content Development and Management, Web Content, No-Code Development, Marketing Collateral, Web Design, Driving engagement, Web Development, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

Searches related to product marketing

product marketing manager
product marketing management
product marketing strategy
product marketing analytics
ai product marketing
marketing management essentials: product and branding
digital product marketing
marketing project management
1…275276277…371

In summary, here are 10 of our most popular product marketing courses

  • How to Build an Enterprise AI Strategy: Starweaver
  • Fundamentos de Negócios: Fundação Instituto de Administração
  • Create Facebook Graphics in Visme: Coursera
  • Requirement Specifications for Autonomous Systems: University of Colorado Boulder
  • لوسائط الرقمية واستراتيجيات التسويق: University of Illinois Urbana-Champaign
  • 의사 결정을 위한 비즈니스 분석: University of Colorado Boulder
  • iOS Project: Transreality Game: University of California, Irvine
  • Build a Chatbot with Voiceflow: Ecommerce Customer Support: Coursera
  • Learn Responsive Web Design: Scrimba
  • Capstone Course: Start Up Your Fintech Future: University of Cape Town

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok