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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Crie sua primeira campanha com Facebook Ads Manager

    Skills you'll gain: Meta Ads Manager, Advertising Campaigns, Campaign Management, Search Engine Marketing, Campaign Planning, Online Advertising, Social Media Campaigns, Facebook, Paid media, Digital Marketing Campaigns, Digital Advertising, Budget Management, Advertising, Account Management, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    AI and Content Recommendation

    Skills you'll gain: AI Personalization, Generative Engine Optimization (GEO), Machine Learning Methods, Media Strategy, Responsible AI, Machine Learning Algorithms, Machine Learning, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, AI Enablement, Content Performance Analysis, Algorithms, Driving engagement, Generative AI, Marketing, Marketing Communications, Data Storytelling, Target Audience, Strategic Thinking

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Using Google Forms to Analyze User Research Data

    Skills you'll gain: User Research, User Feedback, Project Scoping, Data Presentation, Analysis, Mobile Banking, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    269 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    YouTube Content Creation Essentials

    Skills you'll gain: Video Production, Video Editing, Storyboarding, Photo/Video Production and Technology, Videography, Post-Production, Media Production, Photo Editing, Content Creation, Writing, Scripting, Social Media Content, Social Media

    4
    Rating, 4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    GenAI for Learning and Development

    Skills you'll gain: Responsible AI, Microsoft Copilot, Generative AI, Training and Development, ChatGPT, Education Software and Technology, Training Programs, AI literacy, Developing Training Materials, AI Integrations, Innovation, Case Studies, Automation, Design Strategies, Program Evaluation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI for Customer Experience with Chatbots and Analytics

    Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer Analysis, Customer experience improvement, Personalized Campaigns, Customer Engagement, Predictive Analytics, Customer Service, Google Gemini, Customer Insights, Agentic Workflows, Driving engagement, LLM Application, Brand Loyalty, Generative AI Agents, Data-Driven Decision-Making, Artificial Intelligence, Generative AI

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Leadership for Everyone

    Skills you'll gain: Diversity and Inclusion, Business Planning, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Strategic Thinking, Personal Integrity, Business Ethics, Operating Budget, Strategic Leadership, Workplace inclusivity, Marketing Planning, Selling Techniques, Strategic Decision-Making, Customer Insights, Planning, Growth Strategies, Financial Management, Ethical Standards And Conduct, Market Opportunities, Decision Making

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Process Groups and Processes in Project Management

    Skills you'll gain: Project Closure, Stakeholder Engagement, Risk Analysis, Project Planning, Communication Planning, Project Schedules, Stakeholder Management, Project Risk Management, Project Performance, Project Management Institute (PMI) Methodology, Plan Execution, Scheduling, Risk Mitigation, Project Management, Risk Management, Stakeholder Communications, Project Management Life Cycle, Process Management, Team Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    G

    Goldman Sachs

    Haz Crecer Tu Negocio con Goldman Sachs 10,000 Women

    Skills you'll gain: Business Planning, Market Opportunities, Business Strategy, Growth Strategies, Strategic Thinking, Business Development, Feasibility Studies, Entrepreneurship, Peer Review, Goal Setting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    106 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Infosec

    Leadership

    Skills you'll gain: Cyber Governance, Security Management, Cybersecurity, Governance, Leadership Studies, Cyber Security Strategy, Information Assurance, Leadership, Change Management, Governance Risk Management and Compliance, Organizational Change

    4.4
    Rating, 4.4 out of 5 stars
    ·
    91 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Communication with Stakeholders

    Skills you'll gain: Stakeholder Communications, Stakeholder Management, Communication Planning, Stakeholder Engagement, Conflict Management, Strategic Communication, Cultural Responsiveness, Communication Strategies, Rapport Building, Project Management, Cultural Diversity, Business Communication, Project Management Institute (PMI) Methodology, Intercultural Competence, Communication, Relationship Building, Influencing, Agile Project Management, Program Management, Cultural Sensitivity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    AI in Media

    Skills you'll gain: Generative AI, Generative AI Agents, Google Gemini, Content Creation, Media Strategy, Artificial Intelligence and Machine Learning (AI/ML), ChatGPT, Photo/Video Production and Technology, Responsible AI, AI Security, Artificial Intelligence, Machine Learning, Digital Media Strategy, AI Workflows, Machine Learning Algorithms, Digital Transformation, Algorithms, Business Ethics, Artificial Neural Networks, Agentic systems

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • Crie sua primeira campanha com Facebook Ads Manager: Coursera
  • AI and Content Recommendation: Saïd Business School, University of Oxford
  • Using Google Forms to Analyze User Research Data: Coursera
  • YouTube Content Creation Essentials: Coursera
  • GenAI for Learning and Development: Coursera
  • AI for Customer Experience with Chatbots and Analytics: Coursera
  • Leadership for Everyone: Harvard Business Review
  • Process Groups and Processes in Project Management: Microsoft
  • Haz Crecer Tu Negocio con Goldman Sachs 10,000 Women: Goldman Sachs
  • Leadership: Infosec

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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