• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • E

    EDUCBA

    Managerial Decisions & Pricing Strategy Mastery

    Skills you'll gain: Enterprise Risk Management (ERM), Risk Analysis, Business Risk Management, Risk Modeling, Risk Management, Risk Management Framework, Risk Mitigation, Strategic Decision-Making, Cost Accounting, Market Dynamics, Competitive Analysis, Decision Making, Product Strategy, Consumer Behaviour, Analysis, Resource Allocation

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    AWS Governance, Strategy & Certification Readiness

    Skills you'll gain: AWS CloudFormation, Amazon CloudWatch, Amazon Web Services, Cloud Management, Infrastructure as Code (IaC), Cloud Standards, Cloud Computing Architecture, Cloud Security, Security Controls, Application Security, Key Management, Business Transformation, Threat Detection

    Intermediate · Course · 1 - 3 Months

  • I

    IIMA - IIM Ahmedabad

    Leading with a Digital Strategy

    Skills you'll gain: Digital Transformation, AI Enablement, Business Transformation, Technology Strategies, Organizational Development, Organizational Effectiveness, Performance Improvement, Organizational Strategy, Performance Measurement, Business Strategy, Information Technology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    171 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IE Business School

    Diversification in Corporate Strategy

    Skills you'll gain: Corporate Strategy, Business Strategy, Business Planning, Business Development, Growth Strategies, Strategic Thinking, New Business Development, Market Opportunities, Business Economics, Business Analysis, Cost Benefit Analysis, Portfolio Risk, Risk Analysis, Risk Management

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze Commercial Banking & Customer Strategy

    Skills you'll gain: Commercial Banking, Banking, Retail Banking, Banking Services, Financial Inclusion, Commercial Lending, Bank Regulations, Customer Relationship Building, Customer Analysis, Consumer Lending, Financial Regulation, Customer Relationship Management, Financial Services, Financial Industry Regulatory Authorities, Case Studies, Customer Complaint Resolution, Competitive Analysis, Relationship Management, Regulatory Compliance, Technology Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Mixed · Course · 1 - 4 Weeks

  • A

    AI CERTs

    AI for Executives & Strategy

    Skills you'll gain: Digital Transformation, Business Strategies, Business Process Automation, Technology Strategies, Scalability, Automation, Operational Efficiency, Innovation, Risk Management, Business Analytics, Ethical Standards And Conduct

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Digital Marketing Trends

    Skills you'll gain: Brand Marketing, Digital Marketing Tools, Driving engagement, Marketing Strategies, Digital Media Strategy, MarTech, Digital Marketing Campaigns, Customer Engagement, Strategic Marketing, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Market Trend, Strategic Planning, Trend Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Sales & Marketing Alignment

    Skills you'll gain: Sales Management, Sales Strategy, Sales Enablement, Sales, Sales Process, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Product Planning, Business Marketing, Organizational Strategy, Product Promotion, Cross-Functional Collaboration, Case Studies, Gap Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    89 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Financial Analysis & Investment Strategy Mastery

    Skills you'll gain: Financial Statement Analysis, Capital Budgeting, Financial Modeling, Working Capital, Financial Statements, Investment Banking, Cash Flows, Financial Analysis, Derivatives, Technical Analysis, Equities, Portfolio Management, Corporate Finance, Financial Trading, Financial Market, Market Dynamics, Capital Markets, Investments, Finance, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Universidad de Palermo

    Fundamentos del Marketing

    Skills you'll gain: Branding, Brand Marketing, Marketing, Brand Management, Marketing Management, Brand Strategy, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Planning, Marketing Strategies, Target Market, Business Marketing, Marketing Strategy and Techniques, Marketing Operations, Market Opportunities, Product Marketing, Target Audience, Business Strategy, Customer Insights

    4.8
    Rating, 4.8 out of 5 stars
    ·
    279 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Consumer Behavior & Service Marketing

    Skills you'll gain: Service Recovery, Marketing Psychology, Customer experience improvement, Customer experience strategy (CX), Customer Service, Integrated Marketing Communications, Customer Insights, Data-Driven Marketing, Service Design, Consumer Behaviour, Media and Communications, Customer Analysis, Brand Strategy, Customer Relationship Building, Brand Management, Marketing Communications, Communication Strategies, Strategic Communication, Marketing, Social Media Analytics

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Digital Marketing, SEO & Copywriting

    Skills you'll gain: Content Performance Analysis, Copywriting, Content Marketing, Blogs, Content Creation, Content Optimization, Target Audience, Driving engagement, Digital Content, Content Development and Management, Content Strategy, Search Engine Optimization, Marketing Strategies, Web Content, Social Media Strategy, Digital Marketing Campaigns, Social Media Marketing, Digital Marketing, Web Analytics and SEO, Digital Marketing Tools

    Beginner · Specialization · 3 - 6 Months

1…282930…480

In summary, here are 10 of our most popular marketing strategy courses

  • Managerial Decisions & Pricing Strategy Mastery: EDUCBA
  • AWS Governance, Strategy & Certification Readiness: Packt
  • Leading with a Digital Strategy: IIMA - IIM Ahmedabad
  • Diversification in Corporate Strategy: IE Business School
  • Analyze Commercial Banking & Customer Strategy: EDUCBA
  • AI for Executives & Strategy: AI CERTs
  • Digital Marketing Trends: Coursera
  • Sales & Marketing Alignment: Fundação Instituto de Administração
  • Financial Analysis & Investment Strategy Mastery: EDUCBA
  • Fundamentos del Marketing: Universidad de Palermo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok