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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


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    Creo Incubator

    La boîte à outils de l'entrepreneuriat

    Skills you'll gain: Go To Market Strategy, Growth Strategies, Data-Driven Marketing, Market Analysis, Strategic Marketing, Entrepreneurship, Customer Analysis, Business Metrics, Entrepreneurial Finance, Target Audience, Financial Acumen, Target Market, Product Marketing, Marketing Analytics, Data-Driven Decision-Making, Ideation, Lean Methodologies, Adaptability, Fundraising, Critical Thinking and Problem Solving

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Packt

    Secure Software Development

    Skills you'll gain: Secure Coding, Application Security, Security Testing, Software Development Methodologies, Configuration Management, Software Development, Software Configuration Management, Systems Development Life Cycle, Software Development Life Cycle, Package and Software Management, Software Testing, Security Engineering, API Testing, Application Programming Interface (API), Cloud Security, Process Driven Development, Risk Management Framework

    4.8
    Rating, 4.8 out of 5 stars
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    39 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Alex Genadinik

    Pricing Strategies - 2026

    Skills you'll gain: Price Negotiation, Customer Retention, Selling Techniques, Sales Strategy, Product Strategy, Upselling, Entrepreneurship, Negotiation, Revenue Management, Coaching, Business Marketing, E-Commerce, Case Studies

    Mixed · Course · 1 - 3 Months

  • Status: Preview
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    Fred Hutchinson Cancer Center

    AI for Decision Makers

    Skills you'll gain: Responsible AI, AI Enablement, Data Ethics, Technical Management, AI Product Strategy, Technology Strategies, Artificial Intelligence, AI literacy, Business Ethics, Artificial Intelligence and Machine Learning (AI/ML), Project Management, Legal Risk, Law, Regulation, and Compliance, Ethical Standards And Conduct, Regulation and Legal Compliance, AI Integrations, Decision Making, Generative AI, Mitigation, Model Evaluation

    4.7
    Rating, 4.7 out of 5 stars
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    23 reviews

    Beginner · Course · 1 - 3 Months

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    LearnQuest

    Build AI Apps with No-Code Tools

    Skills you'll gain: Dashboard Creation, Data Ethics, Predictive Modeling, No-Code Development, Model Deployment, Data Visualization, Data Presentation, Responsible AI, Data-Driven Decision-Making, Interactive Data Visualization, Advanced Analytics, Product Improvement, Business Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Analytics, Data Cleansing, Data Preprocessing, Business Metrics, Predictive Analytics, Data Architecture

    Beginner · Specialization · 1 - 3 Months

  • P

    Packt

    Salesforce Certified AI Associate Certification

    Skills you'll gain: Salesforce Development, Salesforce, Data Ethics, Artificial Intelligence, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, AI literacy, AI Security, Data Quality, AI Integrations, Predictive Modeling, Customer Relationship Management (CRM) Software, Data Management, Product Automation

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    Coursera

    From Schematic to PCB: Layout Fundamentals

    Skills you'll gain: USB, Electronic Hardware, Hardware Design, Electronics, Electronic Systems, Electronics Engineering, Electrical Power, Electronic Components, Computer-Aided Design, Schematic Diagrams, Drafting and Engineering Design, Design, Design Specifications, Design Strategies, Verification And Validation, Data Import/Export

    Intermediate · Course · 1 - 4 Weeks

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    Board Infinity

    Canva Essentials

    Skills you'll gain: Canva (Software), Logo Design, Typography, Layout Design, Content Performance Analysis, Collaborative Software, Style Guides, Content Scheduling, Color Theory, Visual Storytelling, Personalized Campaigns, Brand Strategy, Creative Design, Branding, Data-Driven Marketing, Visual Design, Marketing Strategies, AI powered creativity, Graphic and Visual Design Software, Marketing

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Coding with AI for MBAs

    Skills you'll gain: Model View Controller, Design and Product, Debugging, Integrated Development Environments, Software Design, User Interface (UI), Responsive Web Design, HTML and CSS, Data Modeling, Data Store, Database Development, User Interface (UI) Design, Database Design, Web Design and Development, Software Development Tools, NoSQL, Database Architecture and Administration, OpenAI API, Vibe coding, Programming Principles

    Beginner · Specialization · 1 - 3 Months

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    Coursera

    AI Agents: Multi-Agent Design & Governance

    Skills you'll gain: Responsible AI, AI Workflows, AI Orchestration, Agentic Workflows, Agentic systems, Generative AI Agents, Artificial Intelligence, Coordinating, Coordination, Data Ethics, Governance, Systems Architecture, Software Architecture, Accountability Frameworks, Scalability, Regulatory Compliance, Communication Strategies, Communication

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Colorado Boulder

    Moneyball and Globalization

    Skills you'll gain: Labor Relations, Labor Law, Employee Relations, Court Systems, Social Studies, World History, Branding, Economic Development, Socioeconomics, Economics, Consumer Behaviour, Global Marketing, International Relations, Business Economics, Demography, Franchising, Business, Public History, Cultural Diversity, Culture

    4.9
    Rating, 4.9 out of 5 stars
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    8 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Validating Your Startup Idea with MVP Experiment Canvas

    Skills you'll gain: Target Market, Target Audience, Customer Analysis, Market Opportunities, Entrepreneurship, Value Propositions, Performance Metric, Process Validation, Performance Measurement, Risk Analysis, Strategic Decision-Making, Business Modeling, Feasibility Studies, Business Analysis, Data-Driven Decision-Making, New Product Development, Case Studies, Innovation, FinTech, Leadership

    4.6
    Rating, 4.6 out of 5 stars
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    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • La boîte à outils de l'entrepreneuriat: Creo Incubator
  • Secure Software Development: Packt
  • Pricing Strategies - 2026: Alex Genadinik
  • AI for Decision Makers: Fred Hutchinson Cancer Center
  • Build AI Apps with No-Code Tools: LearnQuest
  • Salesforce Certified AI Associate Certification: Packt
  • From Schematic to PCB: Layout Fundamentals: Coursera
  • Canva Essentials: Board Infinity
  • Coding with AI for MBAs: University of Virginia
  • AI Agents: Multi-Agent Design & Governance: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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