• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • P

    Packt

    .NET Core Microservices - The Complete Guide (.NET 6 MVC)

    Skills you'll gain: Microservices, .NET Framework, ASP.NET, Microsoft Azure, Object-Relational Mapping, OAuth, Cloud Storage, API Gateway, Software Architecture, Payment Systems, Authentications, Data Storage, Systems Architecture, C# (Programming Language), Cloud Services, Model View Controller, Application Programming Interface (API), Software Design Patterns, Restful API, Identity and Access Management

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Cyber Security: Incident Response - Theory to Practice

    Skills you'll gain: Incident Response, Incident Management, Computer Security Incident Management, Event Monitoring, Threat Management, Cyber Attacks, Cyber Security Policies, Cyber Security Assessment, Cybersecurity, Cyber Risk, Corporate Communications, Security Controls, Crisis Management, Disaster Recovery, Communication Planning, Internal Communications, Security Awareness, Analysis, Record Keeping

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    High-Fidelity Design and User Testing with Sketch

    Skills you'll gain: Usability Testing, Usability, User Centered Design, User Experience Design, Responsive Web Design, Software Design Documents, Prototyping, Interaction Design, Software Documentation, Mockups, Systems Design, UI/UX Research, Design, Wireframing, User Interface (UI) Design, Design Elements And Principles

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Crafting Effective User Stories in Agile - Agile Excellence

    Skills you'll gain: Scaled Agile Framework, Kaizen Methodology, Lean Methodologies, Quality Improvement, Continuous Improvement Process, Process Improvement, DevOps, Scrum (Software Development), Sprint Planning, Agile Software Development, Agile Product Development, Agile Project Management, Continuous Delivery, Scalability, Organizational Development, CI/CD, Agile Methodology, Performance Metric, Coordinating, Continuous Integration

    3.3
    Rating, 3.3 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Strategic Brand Design and Storytelling Systems

    Skills you'll gain: Brand Strategy, Branding, Storytelling, Experience Design, Brand Management, Digital Brand Strategy, Journey Mapping, Brand Awareness, Design Strategies, Customer experience strategy (CX), User Experience Design, Visual Storytelling, Style Guides, Graphic and Visual Design, Marketing Psychology, Cross-Channel Marketing, Integrated Marketing Communications, Consumer Behaviour, Design Elements And Principles

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Georgia Institute of Technology

    Sound and Sonification Design for Interactive Learning Tools

    Skills you'll gain: Prototyping, Interactive Design, Usability, Music, Interaction Design, Multimedia, Design, Musical Composition, Music Theory, Design Elements And Principles, Design Research, Usability Testing, Conceptual Design, Design Strategies, Human Centered Design, User Research, Ideation, Simulations

    4
    Rating, 4 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Coding with AI for MBAs

    Skills you'll gain: Model View Controller, Design and Product, Debugging, Integrated Development Environments, Software Design, User Interface (UI), Responsive Web Design, HTML and CSS, Data Modeling, Data Store, Database Development, Database Design, Web Design and Development, Software Development Tools, NoSQL, User Interface (UI) Design, Web Design, Database Architecture and Administration, UI Components, Programming Principles

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Foundations of Strategic Internal Auditing

    Skills you'll gain: Audit Planning, Internal Auditing, Environmental Social And Corporate Governance (ESG), Auditing, Internal Controls, Auditors Report, Report Writing, Internal Communications, Continuous Improvement Process, Risk Analysis, Risk Control, Governance Risk Management and Compliance, Risk Management Framework, Financial Controls, Enterprise Risk Management (ERM), Presentations, Risk Management, Stakeholder Management, Benchmarking, Business Ethics

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Agile Innovation and Problem Solving Skills

    Skills you'll gain: Creative Problem-Solving, Brainstorming, User Story, Innovation, Solution Design, Agile Methodology, Creativity, Agile Product Development, Systems Engineering, Requirements Analysis, Requirements Elicitation, Complex Problem Solving, Risk Management, Test Driven Development (TDD), Requirements Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    44 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Design and Integrate CCTV Systems Using AutoCAD

    Skills you'll gain: Engineering Drawings, Computer-Aided Design, Architectural Drawing, Technical Drawing, Drafting and Engineering Design, Diagram Design, Electrical Equipment, Facility Management, Coordination

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    K

    Knowledge Accelerators

    Change Management Fundamentals: ADKAR for Beginners

    Skills you'll gain: Change Management, Organizational Change, Business Transformation, Culture Transformation, People Management, Communication Strategies, Organizational Leadership, Strategic Communication, Performance Metric, Learning Theory, Leadership Development, Team Leadership, Adaptability, Influencing, Stakeholder Management, Process Improvement, Employee Engagement, Stakeholder Engagement, Business Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Mastering Digital Prospecting Foundations

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Lead Generation, Cross-Channel Marketing, Sales Enablement, Sales, Sales Development, Global Marketing, Driving engagement, Sales Operations, Communication Strategies, Inside Sales, Regional Sales, Customer Engagement, LinkedIn, Sales Pipelines, Sales Strategy, Drive Engagement, AI Personalization, Personalized Campaigns

    Intermediate · Course · 1 - 4 Weeks

1…285286287…479

In summary, here are 10 of our most popular product marketing courses

  • .NET Core Microservices - The Complete Guide (.NET 6 MVC): Packt
  • Cyber Security: Incident Response - Theory to Practice: Macquarie University
  • High-Fidelity Design and User Testing with Sketch: Coursera
  • Crafting Effective User Stories in Agile - Agile Excellence: Board Infinity
  • Strategic Brand Design and Storytelling Systems: Board Infinity
  • Sound and Sonification Design for Interactive Learning Tools: Georgia Institute of Technology
  • Coding with AI for MBAs: University of Virginia
  • Foundations of Strategic Internal Auditing: University of Illinois Urbana-Champaign
  • Agile Innovation and Problem Solving Skills: University of Maryland, College Park
  • Design and Integrate CCTV Systems Using AutoCAD: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok