• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • H

    Harvard Business Review

    Succeed with Customers

    Skills you'll gain: Marketing Planning, Selling Techniques, Customer experience strategy (CX), Customer Engagement, Value Propositions, Strategic Marketing, Customer Analysis, Customer Relationship Building, Marketing Strategies, Target Market, Marketing Strategy and Techniques, Customer Insights, Customer experience improvement, Marketing, Target Audience, Team Building, Marketing Communications, Solution Selling, Customer Support, Global Marketing

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    How to Use The IFE-EFE Matrix for Strategic Analysis

    Skills you'll gain: Strategic Planning, Competitive Analysis, Strategic Thinking, Business Strategy, Strategic Prioritization, Strategic Decision-Making, Organizational Strategy, Performance Measurement, Performance Analysis, Analysis, Internal Auditing, Market Analysis, External Auditing, Market Opportunities, Entrepreneurship, Leadership

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Creo Incubator

    Entrepreneurship: Scaling & GTM Growth Strategy

    Skills you'll gain: Go To Market Strategy, Competitive Analysis, Growth Strategies, Product Development, Marketing, Branding, Market Opportunities, User Experience, Market Share, User Centered Design, Market Analysis, Sales Strategy, Strategic Marketing, New Product Development, Brand Strategy, Marketing Strategies, Product Marketing, Marketing Planning, Sales, Entrepreneurship

    Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Colorado System

    Customer Data Analytics for Marketers

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Probability & Statistics, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Statistical Hypothesis Testing, Customer Insights, Analytical Skills, Customer Analysis, Customer Retention, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Statistical Visualization, Statistical Modeling, Predictive Analytics, Descriptive Analytics

    ★ 4.8 (13) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • B

    Board Infinity

    Backend Development: Node.js, Express, MongoDB & REST APIs

    Skills you'll gain: Node.JS, Server Side, MongoDB, Back-End Web Development, Restful API, Full-Stack Web Development, Web Applications, Database Development, Frontend Integration, Web Development, JavaScript Frameworks, Database Management, Secure Coding, Application Programming Interface (API), Software Architecture, NoSQL, API Design, Authentications, Performance Tuning, Authorization (Computing)

    ★ 4.2 (6) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Managing Professional Work Teams

    Skills you'll gain: Team Management, Team Leadership, Team Building, Teamwork, People Management, Management Training And Development, Team Collaboration, Staff Management, Collaboration, Professional Development, Leadership, Accountability, Conflict Management, Leadership Development, Emotional Intelligence, Safety Culture

    ★ 4.8 (12) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Asana for Beginners: Track project progress

    Skills you'll gain: Kanban Principles, Project Management, Collaborative Software, Operations Management

    ★ 4.4 (11) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Gestão da Cadeia de Suprimentos

    Skills you'll gain: Supply Chain Management, Supply Chain Systems, Supply Chain, Supply Chain Planning, Logistics, Logistics Management, Operations Management, Order Fulfillment, Production Management, Business Technologies, Customer Demand Planning, Demand Planning, Production Process, Personalized Service, Production Planning, Data-Driven Decision-Making, Automation, Digital Transformation, Internet Of Things, Machine Learning

    ★ 5 (13) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • B

    BCG

    Digitale Transformation

    Skills you'll gain: Digital Transformation, Business Transformation, Design Thinking, Technology Strategies, Business Process Reengineering, Data Strategy, Growth Strategies, Business Strategy, Organizational Change, Market Dynamics, Innovation, Emerging Technologies, Competitive Analysis, Leadership, Communication

    ★ 4.8 (11) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • B

    Board Infinity

    Decoding BFSI: Key Segments and Functions in Finance

    Skills you'll gain: Investment Banking, Financial Services, Banking Services, Insurance, Financial Inclusion, Business Ethics, Banking, Insurance Policies, Financial Systems, Ethical Standards And Conduct, Underwriting, Financial Analysis, Investment Management, Financial Market, Financial Management, Credit Risk, Retail Banking, Financial Regulation, Bank Regulations, Financial Regulations

    ★ 4 (6) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of California, Davis

    How to Write Emails and Engage Professors

    Skills you'll gain: Rapport Building, Relationship Building, Research, Planning, Goal-Oriented, Professionalism, Resilience, Professional Development, Communication Strategies, Resourcefulness, Problem Solving, Persistence, Persuasive Communication, Time Management, Overcoming Obstacles, Communication, Strategic Thinking

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Investment Management and Portfolio Strategies

    Skills you'll gain: Portfolio Management, Financial Statements, Investment Management, Investments, Financial Statement Analysis, Market Analysis, Financial Planning, Financial Market, Financial Analysis, Wealth Management, Portfolio Risk, Risk Analysis, Equities, Risk Management, Return On Investment, Derivatives, Risk Appetite

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
1…289290291…454

In summary, here are 10 of our most popular market research courses

  • Succeed with Customers: Harvard Business Review
  • How to Use The IFE-EFE Matrix for Strategic Analysis: Coursera
  • Entrepreneurship: Scaling & GTM Growth Strategy: Creo Incubator
  • Customer Data Analytics for Marketers: University of Colorado System
  • Backend Development: Node.js, Express, MongoDB & REST APIs: Board Infinity
  • Managing Professional Work Teams: University of Illinois Urbana-Champaign
  • Asana for Beginners: Track project progress: Coursera
  • Gestão da Cadeia de Suprimentos: Fundação Instituto de Administração
  • Digitale Transformation: BCG
  • Decoding BFSI: Key Segments and Functions in Finance: Board Infinity

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok